Record number of leads generated from on- and offline PR: on time, in budget

Public Relations Reputation Management Financial Services Protect

Navigating Regulatory Waters: Friend or Food? How To Stay Ahead in Financial Services

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Public Relations Financial Services

Maximise your PR Partnership: 5 Tips for Successful Collaboration

Ah, the corporate dilemma – should we handle our public relations in-house or hire an agency? And... if we do hire an agency, how can we get the best results from that investment? ...

Canstar challenged BlueChip to create and implement a campaign to boost home owner visits to the Canstar website: all within a week of the brief. BlueChip created the Canstar 10 Minute Challenge, a call to Australians with a home loan to see just how much money they could save on their mortgage. BlueChip recommended:

A simple, easy online tool (to be developed by Canstar) with real consumer utility
Tailored content to show the alternative use of potential savings (e.g., a new car)
Media strategy focusing on online outlets to maximize media promotion of the URL and consumer traffic

Results

Awarded a “Highly recommended” by the Public Relations Institute of Australia, the campaign delivered:

10,000%

Unique visitors, with all media
including the URL in coverage
4,000%

Home loan customers
entering their data
500%

New leads for Canstar’s
mortage comparison service

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Navigating Regulatory Waters: Friend or Food? How To Stay Ahead in Financial Services

Maximise your PR Partnership: 5 Tips for Successful Collaboration

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