BC logo tagline

Blog

B2C Content Distribution: How To Create Content That Converts

People have to make financial decisions that affect their lives every day – we all need a bank, we all need a super fund, we all need a roof over our heads. So...

Read More

Topics: social media, public relations, content marketing and thought leadership

ACCC bangs the drum of change: The Digital Platform Inquiry and its implications for financial services CMOs

With the resounding thump of a 623-page report, the Australian Competition and Consumer Commission’s (ACCC) released last month the results of its inquiry into...

Read More

Topics: social media, public relations, financial services industry, fintech

The unlikely marriage of PR and SEO, and five tips to make the match

Once upon a time, in a pre-integrated era, PR and search engine optimisation (SEO) existed as two distinct entities, particularly in the financial services...

Read More

Topics: public relations, content marketing and thought leadership, integrated marketing

How to harness the power of data to drive PR success

The age of big data has opened the door to countless possibilities for collecting, analysing and interpreting data.  How brands optimise data - their own and the...

Read More

Topics: public relations, financial services industry

Media relations basics: Nothing is off the record

He presided over the biggest environmental catastrophe in US history. But Tony Hayward survived the global blowback from the BP oil spill only to destroy his...

Read More

Topics: public relations, reputation management, financial services industry

Atomising Content in Financial Services – Even if You Weren’t Good at Physics

Why atomise your content? Because atoms make up everything!

Atomisation to a financial services content marketer is the art and science of breaking down larger...

Read More

Topics: public relations, content marketing and thought leadership, integrated marketing

Do financial services marketers need to take lessons from ScoMo?

The Liberal party’s win came as a surprise to the pollsters, the bookies and definitely to Bill Shorten. Headlines are now proclaiming how “inside” polls, social...

Read More

Topics: public relations, integrated marketing, Profile

‘Making news’ – how to build an interesting news story for journalists and their readers

 

In Part I, we discussed the realities of journalists’ jobs today – scarcer resources, bigger demands on time and outputs – and how these should inform what you...

Read More

Topics: public relations, content marketing and thought leadership, Profile

Why your “news” isn’t interesting – and what to do about it

There are conversations that we find ourselves having with clients very often.

Here’s one.

You, a valued client, come to us with i) something you consider...

Read More

Topics: public relations, content marketing and thought leadership, Profile

Budget Night: part party, part bullfight

For anyone interested in the nation’s leadership – and I realise that’s a shrinking fan base – Budget night in Canberra is a must-do.

Read More

Topics: public relations, content marketing and thought leadership, Profile

The way of the tortoise: why there are no shortcuts to redemption

Crisis Management Royal Commission Watch - Part 9  For a Commission praised for ‘shining a light’, there are a lot of dark looks in Hayne’s direction this week –...

Read More

Topics: public relations, reputation management, financial services industry, crisis management, Banking Royal Commission

Target, Review, Refine, Repeat: content marketing goals and metrics

 

We're nearly a month into 2019 – by now you will have reflected on work done in 2018, looked at wins and misses, perhaps re-set targets, and finalised your...

Read More

Topics: public relations, content marketing and thought leadership

Prevention rather than cure: Strategy #9 to halt or slow a perceptual crisis in financial services

Preventing a perceptual spot fire to an inferno (a full blown crisis) is no small task. But as the saying goes, 'prevention is better than cure'. In financial...

Read More

Topics: public relations, reputation management, financial services industry, crisis management

"If you're going through hell, keep going" : successful communication in tough times

2019 is shaping as a year of great reform in financial services. Following a harrowing Royal Commission the industry is now bracing for yet more change.

...

Read More

Topics: public relations

1 2 3 4 5
... 9 >