You know your own business, your stakeholders and what's worked or not worked.
We bring expertise and insight from working with others like you in financial services, an outside perspective, and a track record of delivering business results using PR and marketing.
Together we'll sharpen your focus on the most important issues or opportunities, and address them.
Clients come to us to solve problems. Or to take advantage of opportunity. Either way, our work usually drives growth, protects reputation, or raises profile. Long term, it helps with all three.
Reputation risk management protects your reputation, prevents a crisis or helps control one.
We define your marketing and PR problems clearly, give advice or a blueprint to address them, and implement solutions. Then improve, constantly.
Evidence base built from rigorous discovery. Considers business strategy, risk, key people, existing research, insights and initiatives, current PR, communication and marketing, channels, audiences and messaging.
Co-created or refined with clients. A BluePrint or strategy sets out the way forward. It includes clear goals, ideal results or outcomes, metrics to measure, hurdles to overcome, and prioritisation of the PR and marketing initiatives.
Execution discipline matters as much, or more, than strategy. We implement, measure and iterate to develop client-specific best-practice implementation, or guide yours.
We review, revise and reset, with your feedback, using objective measurement and with an eye to the shifting external context. Together we evolve programs and improve results, continually.
As our outsourced integrated marketing team, BlueChip played an invaluable role in launching Hyperion Asset Management new fund into a new market. They use a very disciplined approach to keep marketing and PR on track and are not afraid to trial new tactics to ensure we are constantly driving our marketing forward. I really appreciate their focus on our business objectives in designing and managing our marketing and PR program.
Integrity Life appointed BlueChip as we prepared to launch to the retail adviser market. As a tech-based company seeking to disrupt the life insurance industry, it was important that our communication team understood our business and the media landscape. The BlueChip team functioned as an extension of our marketing team, while providing us with guidance and support. I would recommend them to other businesses looking for media and strategy experts.
We knew we weren’t making the most of our broad expertise and that we were missing out on an important audience because of their lack of awareness of our capabilities. So we brought in BlueChip Communication to help us reach a new audience and show them how we could help their own businesses thrive.
We help you manage or help prevent a crisis, manage urgent issues or address specific issues or opportunities.
We co-create and deliver outcomes over time or take on a long term aspect of your communication needs.
We second to you one of our experts full-time or part-time to extend your in-house team.
We provide expert second opinion services, when you need it. Useful for in-house coaching, hiring staff, reviewing your current strategies or external crisis counsel.