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Getting your email on in 2019 – Human behaviour hacks every financial services marketer should know

Email. The cornerstone of any financial services marketer’s kit bag. Not the shiny object it once was after Digital Equipment Corp marketing manager Gary Thuerk...

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Topics: content marketing and thought leadership, integrated marketing

The unlikely marriage of PR and SEO, and five tips to make the match

Once upon a time, in a pre-integrated era, PR and search engine optimisation (SEO) existed as two distinct entities, particularly in the financial services...

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Topics: public relations, content marketing and thought leadership, integrated marketing

How to harness the power of data to drive PR success

The age of big data has opened the door to countless possibilities for collecting, analysing and interpreting data.  How brands optimise data - their own and the...

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Topics: public relations, financial services industry

Media relations basics: Nothing is off the record

He presided over the biggest environmental catastrophe in US history. But Tony Hayward survived the global blowback from the BP oil spill only to destroy his...

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Topics: public relations, reputation management, financial services industry

Atomising Content in Financial Services – Even if You Weren’t Good at Physics

Why atomise your content? Because atoms make up everything!

Atomisation to a financial services content marketer is the art and science of breaking down larger...

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Topics: public relations, content marketing and thought leadership, integrated marketing

Do financial services marketers need to take lessons from ScoMo?

The Liberal party’s win came as a surprise to the pollsters, the bookies and definitely to Bill Shorten. Headlines are now proclaiming how “inside” polls, social...

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Topics: public relations, integrated marketing, Profile

‘Making news’ – how to build an interesting news story for journalists and their readers

 

In Part I, we discussed the realities of journalists’ jobs today – scarcer resources, bigger demands on time and outputs – and how these should inform what you...

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Topics: public relations, content marketing and thought leadership, Profile

Why your “news” isn’t interesting – and what to do about it

There are conversations that we find ourselves having with clients very often.

Here’s one.

You, a valued client, come to us with i) something you consider...

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Topics: public relations, content marketing and thought leadership, Profile

What characterises today’s financial services media – and what does it mean for you?

What three major changes have happened to commentary: and what are the impacts of these on individuals, organisations, and industries?  

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Topics: Reputation Risk

Budget Night: part party, part bullfight

For anyone interested in the nation’s leadership – and I realise that’s a shrinking fan base – Budget night in Canberra is a must-do.

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Topics: public relations, content marketing and thought leadership, Profile

4 hacks to #Newsjack the Federal Budget

When discussing his 2011 book titled, ‘Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage’, David Meerman Scott...

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Topics: Growth, Profile

How to not bore your audience: creating financial services content people want to read

 

Are you boring your audience? Sorry to break it to you but chances are, yes you are. Nicole Leong, BlueChip's digital lead, tackles the topic of how to create...

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Topics: content marketing and thought leadership, integrated marketing

The way of the tortoise: why there are no shortcuts to redemption

Crisis Management Royal Commission Watch - Part 9  For a Commission praised for ‘shining a light’, there are a lot of dark looks in Hayne’s direction this week –...

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Topics: public relations, reputation management, financial services industry, crisis management, Banking Royal Commission

Target, Review, Refine, Repeat: content marketing goals and metrics

 

We're nearly a month into 2019 – by now you will have reflected on work done in 2018, looked at wins and misses, perhaps re-set targets, and finalised your...

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Topics: public relations, content marketing and thought leadership

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