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What business leaders can learn about building profile from Greta Thunberg

Love her or hate her, Greta Thunberg’s name is undisputedly well known and understood so we pause to ask what business leaders can learn about building profile...

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Topics: social media, public relations, financial services industry, content marketing and thought leadership, integrated marketing, Profile

When failing to plan is planning to fail. Christmas crisis planning 101

It’s hard to believe that Christmas is almost here, again. At this time of the year, we at BlueChip start talking to our clients about the importance of being...

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Topics: risk management, financial services industry, crisis management, financial planning, Profile, Reputation Risk

What does the future look like for fund managers?

Earlier this month we attended the FSC's "Is the future of funds management direct to consumer" briefing. Given the room was full, it's easy to argue that a lot...

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Topics: social media, financial services industry, content marketing and thought leadership, integrated marketing

BlueChip celebrates 15 years in business

Thanks to all who came to celebrate BlueChip’s 15th anniversary and made it such a fun evening! We hope you enjoy flicking through these photos as much as we do.

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Topics: financial services industry, content marketing and thought leadership

Developing an integrated communication plan for your next in-person event

Whether you're planning a small breakfast briefing or coordinating a large corporate conference, having a detailed integrated communication strategy can bring...

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Topics: public relations, financial services industry, content marketing and thought leadership, integrated marketing

Top 3 mistakes financial services marketers are making in 2019

Feel like you’re running an endless marathon? If you’re constantly pacing to keep up with the digital and tech changes that are shaping marketing.... and yet...

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Topics: social media, content marketing and thought leadership, integrated marketing, Growth

Why you must embrace automation if you want to live the four-hour marketing dream

If you are a modern marketer and you're tired of replicating tedious tasks in your day-to-day, then turn to marketing automation, a powerful system to help...

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Topics: integrated marketing

The pointy end of PR: how to sharpen up your integrated PR for lead generation in financial services

There are three ways to slice and dice your integrated public relations to help grow your business: awareness, SEO and lead generation. Awareness is well...

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Topics: public relations, integrated marketing

Video Marketing Is So Hot Right Now – Can Financial Services Marketers Make It Work?

You may have been considering video already. Certainly incorporating video in your communication mix makes sense if you want your brand’s messages to really stick

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Topics: Growth

B2C Content Distribution: How To Create Content That Converts

People have to make financial decisions that affect their lives every day – we all need a bank, we all need a super fund, we all need a roof over our heads. So...

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Topics: social media, public relations, content marketing and thought leadership

ACCC bangs the drum of change: The Digital Platform Inquiry and its implications for financial services CMOs

With the resounding thump of a 623-page report, the Australian Competition and Consumer Commission’s (ACCC) released last month the results of its inquiry into...

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Topics: social media, public relations, financial services industry, fintech

Getting your email on in 2019 – Human behaviour hacks every financial services marketer should know

Email. The cornerstone of any financial services marketer’s kit bag. Not the shiny object it once was after Digital Equipment Corp marketing manager Gary Thuerk...

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Topics: content marketing and thought leadership, integrated marketing

The unlikely marriage of PR and SEO, and five tips to make the match

Once upon a time, in a pre-integrated era, PR and search engine optimisation (SEO) existed as two distinct entities, particularly in the financial services...

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Topics: public relations, content marketing and thought leadership, integrated marketing

How to harness the power of data to drive PR success

The age of big data has opened the door to countless possibilities for collecting, analysing and interpreting data.  How brands optimise data - their own and the...

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Topics: public relations, financial services industry

Media relations basics: Nothing is off the record

He presided over the biggest environmental catastrophe in US history. But Tony Hayward survived the global blowback from the BP oil spill only to destroy his...

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Topics: public relations, reputation management, financial services industry

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