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Why you must embrace automation if you want to live the four-hour marketing dream

If you are a modern marketer and you're tired of replicating tedious tasks in your day-to-day, then turn to marketing automation, a powerful system to help...

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Topics: integrated marketing

The pointy end of PR: how to sharpen up your integrated PR for lead generation in financial services

There are three ways to slice and dice your integrated public relations to help grow your business: awareness, SEO and lead generation. Awareness is well...

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Topics: public relations, integrated marketing

Video Marketing Is So Hot Right Now – Can Financial Services Marketers Make It Work?

You may have been considering video already. Certainly incorporating video in your communication mix makes sense if you want your brand’s messages to really stick

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Topics: Growth

B2C Content Distribution: How To Create Content That Converts

People have to make financial decisions that affect their lives every day – we all need a bank, we all need a super fund, we all need a roof over our heads. So...

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Topics: social media, public relations, content marketing and thought leadership

ACCC bangs the drum of change: The Digital Platform Inquiry and its implications for financial services CMOs

With the resounding thump of a 623-page report, the Australian Competition and Consumer Commission’s (ACCC) released last month the results of its inquiry into...

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Topics: social media, public relations, financial services industry, fintech

Getting your email on in 2019 – Human behaviour hacks every financial services marketer should know

Email. The cornerstone of any financial services marketer’s kit bag. Not the shiny object it once was after Digital Equipment Corp marketing manager Gary Thuerk...

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Topics: content marketing and thought leadership, integrated marketing

The unlikely marriage of PR and SEO, and five tips to make the match

Once upon a time, in a pre-integrated era, PR and search engine optimisation (SEO) existed as two distinct entities, particularly in the financial services...

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Topics: public relations, content marketing and thought leadership, integrated marketing

How to harness the power of data to drive PR success

The age of big data has opened the door to countless possibilities for collecting, analysing and interpreting data.  How brands optimise data - their own and the...

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Topics: public relations, financial services industry

Media relations basics: Nothing is off the record

He presided over the biggest environmental catastrophe in US history. But Tony Hayward survived the global blowback from the BP oil spill only to destroy his...

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Topics: public relations, reputation management, financial services industry

Atomising Content in Financial Services – Even if You Weren’t Good at Physics

Why atomise your content? Because atoms make up everything!

Atomisation to a financial services content marketer is the art and science of breaking down larger...

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Topics: public relations, content marketing and thought leadership, integrated marketing

Do financial services marketers need to take lessons from ScoMo?

The Liberal party’s win came as a surprise to the pollsters, the bookies and definitely to Bill Shorten. Headlines are now proclaiming how “inside” polls, social...

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Topics: public relations, integrated marketing, Profile

‘Making news’ – how to build an interesting news story for journalists and their readers

 

In Part I, we discussed the realities of journalists’ jobs today – scarcer resources, bigger demands on time and outputs – and how these should inform what you...

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Topics: public relations, content marketing and thought leadership, Profile

Why your “news” isn’t interesting – and what to do about it

There are conversations that we find ourselves having with clients very often.

Here’s one.

You, a valued client, come to us with i) something you consider...

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Topics: public relations, content marketing and thought leadership, Profile

What characterises today’s financial services media – and what does it mean for you?

What three major changes have happened to commentary: and what are the impacts of these on individuals, organisations, and industries?  

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Topics: Reputation Risk

Budget Night: part party, part bullfight

For anyone interested in the nation’s leadership – and I realise that’s a shrinking fan base – Budget night in Canberra is a must-do.

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Topics: public relations, content marketing and thought leadership, Profile

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