BC logo tagline

Buy-in and belief are (y)our highest value currencies

BlueChip Communication offers game-changing, strategic public relations and marketing for financial services firms and leaders.

Our clients want change.

It might be change in how you are seen, your influence, your stakeholder relationships, the kind of business you attract...

Or even change in your market.

Done well, communication and marketing helps get strategy delivered. That's a higher order outcome than simply changing perceptions. This work builds buy-in and belief in a future you have yet to create. The way we see it, strategic communication earns your most valuable currency: supportive action from those you need to help you reach your vision.

That's permission to lead.

In times of uncertainty or crisis, good communication helps clients create a reputational buffer. A perceptual space which protects trust, preserving your ability to thrive.

The return on your investment in a partnership with our firm, is buy-in and belief in yours.



Our Results


BlueChip’s Net Promoter Score


Deposits following a PR and
customer communication-led
retail bank product launch


Page views from a single
financial planning blog
post with an average time
on page of 6:44


Articles generated in a single
month for an asset management
client with a $5,000 budget


Website hits after a seven-day
consumer financial ratings PR


Web inquiries in the 48 hours
after an online life insurance
product launch


Our Ideas

Nine communication strategies to stop a perceptual crisis in financial services: Strategy #2: Contestability

By Carden Calder


There's a reason Facebook is advertising that 'fake news is not our friend'. It's because there's a damaging perception afoot...

Read More

Video: Nine communication strategies to stop a perceptual crisis in financial services Strategy #2 Contestability

By Carden Calder


We're closely watching proceedings of the Royal Commission into misconduct in the Banking, Superannuation and Financial Services Industry...

Read More

Rebuilding trust in financial services: What to do when doing the right thing isn't simple

By Carden Calder


At the end of the two-day Financial Services Council annual Summit in Melbourne a few things are painfully clear...

Read More