BC logo tagline

Reputation: your most valuable asset

Strategic PR and marketing for financial services


Our clients want change.

It might be change in how you are seen, your influence, your stakeholder relationships, the kind of business you attract...

Or even change in your market.

Done well, communication and marketing helps get strategy delivered. That's a higher order outcome than simply changing perceptions. This work builds buy-in and belief in a future you have yet to create. Strategic communication earns your most valuable currency: supportive action from those you need to help you reach your vision.

That's permission to lead.

In times of uncertainty or crisis, good communication helps clients create a reputational buffer. A perceptual space which protects trust, preserving your ability to thrive.


What wE do

Our Results


BlueChip’s Net Promoter Score


Deposits following a PR and
customer communication-led
retail bank product launch


Page views from a single
financial planning blog
post with an average time
on page of 6:44


Articles generated in a single
month for an asset management
client with a $5,000 budget


Website hits after a seven-day
consumer financial ratings PR


Web inquiries in the 48 hours
after an online life insurance
product launch


Our Ideas

ACCC bangs the drum of change: The Digital Platform Inquiry and its implications for financial services CMOs

By Danielle Stitt


With the resounding thump of a 623-page report, the Australian Competition and Consumer Commission’s (ACCC) released last month the results of its inquiry into digital platforms and ad-tech giants, with real implications for CMOs and our marketing practices.

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Getting your email on in 2019 – Human behaviour hacks every financial services marketer should know

By Danielle Stitt


Email. The cornerstone of any financial services marketer’s kit bag. Not the shiny object it once was after Digital Equipment Corp marketing manager Gary Thuerk sent the first “mass” email in 1978.

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The unlikely marriage of PR and SEO, and five tips to make the match

By Nicole Leong


Once upon a time, in a pre-integrated era, PR and search engine optimisation (SEO) existed as two distinct entities, particularly in the financial services...

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