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Buy-in and belief are (y)our highest value currencies

BlueChip Communication offers game-changing, strategic public relations and marketing for financial services firms and leaders.

Our clients want change.

It might be change in how you are seen, in your influence, your stakeholder relationships or kind of business you attract, or even change in your market.

Done well, communication and marketing helps get strategy delivered. That's a higher order outcome than simply changing perceptions.

It's work that builds buy-in and belief in a future you have yet to create, so that those you need to help you get there, give their support. That's permission to lead.

In times of uncertainty or crisis, our work helps clients create a reputational buffer. That's a perceptual space which, regardless of the issues, protects trust in your organisation, preserving your ability to thrive.

While we work exclusively in the finance sector (and for the most part non-bank), we look beyond our clients' geography and category, for insight, evidence and best practice to inform our partnerships.

The return on your investment in a partnership with our firm, is measured in buy-in and belief in yours.



Our Results


BlueChip’s Net Promoter Score


Deposits following a PR and
customer communication-led
retail bank product launch


Page views from a single
financial planning blog
post with an average time
on page of 6:44


Articles generated in a single
month for an asset management
client with a $5,000 budget


Website hits after a seven-day
consumer financial ratings PR


Web inquiries in the 48 hours
after an online life insurance
product launch


Our Ideas

The financial services CEO's guide to getting your story told on Budget night

By Carden Calder


I've now worked on, and observed, the federal budget from afar for 22 years. It's usually exciting. Over the years we've had plenty of strong replay for clients’ messages in media around budget night...

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GDPR – An Australian financial services marketer’s guide

By Danielle Stitt


Whether you’re a big bank, small fund manager, financial adviser or a fintech lending platform you can’t ignore the noise surrounding the General Data Protection Regulation (GDPR)...

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Atomising Content in Financial Services – Even if You Weren’t Good at Chemistry

By The BlueChip Team


Why atomise your content? Because atoms make up everything! Atomisation to a financial services content marketer is the art and science of breaking down larger pieces of content (think: research report, white paper, webinar etc) into smaller, more digestible formats aka atoms...

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