BC logo tagline

Reputation: your most valuable asset

Strategic PR and marketing for financial services


Our clients want change.

It might be change in how you are seen, your influence, your stakeholder relationships, the kind of business you attract...

Or even change in your market.

Done well, communication and marketing helps get strategy delivered. That's a higher order outcome than simply changing perceptions. This work builds buy-in and belief in a future you have yet to create. Strategic communication earns your most valuable currency: supportive action from those you need to help you reach your vision.

That's permission to lead.

In times of uncertainty or crisis, good communication helps clients create a reputational buffer. A perceptual space which protects trust, preserving your ability to thrive.


What wE do

Our Results


BlueChip’s Net Promoter Score


Deposits following a PR and
customer communication-led
retail bank product launch


Page views from a single
financial planning blog
post with an average time
on page of 6:44


Articles generated in a single
month for an asset management
client with a $5,000 budget


Website hits after a seven-day
consumer financial ratings PR


Web inquiries in the 48 hours
after an online life insurance
product launch


Our Ideas

Developing an integrated communication plan for your next in-person event

By Katy Lithgow


Whether you're planning a small breakfast briefing or coordinating a large corporate conference, having a detailed integrated communication strategy can bring major benefits to your financial services brand. Discover three phases to help you leverage your content, maximise the return on your event and reach an audience beyond the one in the room.

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Top 3 mistakes financial services marketers are making in 2019

By Christina Lu


Feel like you’re running an endless marathon? If you’re constantly pacing to keep up with the digital and tech changes that are shaping marketing.... and yet feel like you, and your organisation are falling further and further behind... you’re in good company.

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Why you must embrace automation if you want to live the four-hour marketing dream

By Danielle Stitt


If you are a modern marketer and you're tired of replicating tedious tasks in your day-to-day, then turn to marketing automation, a powerful system to help simplify your marketing, business and life. Keep reading to find out the great benefits of marketing automation, and how you can start living that 4-hour marketing dream.

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