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Reputation: your most valuable asset

Strategic PR and marketing for financial services


Our clients want change.

It might be change in how you are seen, your influence, your stakeholder relationships, the kind of business you attract...

Or even change in your market.

Done well, communication and marketing helps get strategy delivered. That's a higher order outcome than simply changing perceptions. This work builds buy-in and belief in a future you have yet to create. Strategic communication earns your most valuable currency: supportive action from those you need to help you reach your vision.

That's permission to lead.

In times of uncertainty or crisis, good communication helps clients create a reputational buffer. A perceptual space which protects trust, preserving your ability to thrive.


What wE do

Our Results


BlueChip’s Net Promoter Score


Deposits following a PR and
customer communication-led
retail bank product launch


Page views from a single
financial planning blog
post with an average time
on page of 6:44


Articles generated in a single
month for an asset management
client with a $5,000 budget


Website hits after a seven-day
consumer financial ratings PR


Web inquiries in the 48 hours
after an online life insurance
product launch


Our Ideas

What business leaders can learn about building profile from Greta Thunberg

By Cecilia Bonnevier


Love her or hate her, Greta Thunberg’s name is undisputedly well known and understood, so we pause to ask what business leaders can learn about building profile from the Swedish activist phenomenon.

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When failing to plan is planning to fail. Christmas crisis planning 101

By Nicola Michel


It’s hard to believe that Christmas is almost here, again. At this time of the year, we at BlueChip start talking to our clients about the importance of being prepared for unforeseen crises during the holiday break. Keep reading for our top tips to help you plan for a Christmas Crisis.

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What does the future look like for fund managers?

By Alex Cowan


What are some of the trends we are seeing as the funds management industry adapts to this seismic shift and how can fund managers better strategise marketing efforts to communicate directly to the end-investor?

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