BC logo tagline

Reputation: your most valuable asset

Strategic PR and marketing for financial services


Our clients want change.

It might be change in how you are seen, your influence, your stakeholder relationships, the kind of business you attract...

Or even change in your market.

Done well, communication and marketing helps get strategy delivered. That's a higher order outcome than simply changing perceptions. This work builds buy-in and belief in a future you have yet to create. Strategic communication earns your most valuable currency: supportive action from those you need to help you reach your vision.

That's permission to lead.

In times of uncertainty or crisis, good communication helps clients create a reputational buffer. A perceptual space which protects trust, preserving your ability to thrive.


What wE do

Our Results


BlueChip’s Net Promoter Score


Deposits following a PR and
customer communication-led
retail bank product launch


Page views from a single
financial planning blog
post with an average time
on page of 6:44


Articles generated in a single
month for an asset management
client with a $5,000 budget


Website hits after a seven-day
consumer financial ratings PR


Web inquiries in the 48 hours
after an online life insurance
product launch


Our Ideas

Atomising Content in Financial Services – Even if You Weren’t Good at Physics

By The BlueChip Team


Why atomise your content? Because atoms make up everything! Atomisation to a financial services content marketer is the art and science of breaking down larger pieces of content (think: research report, white paper, webinar etc) into smaller, more digestible formats aka atoms.

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Do financial services marketers need to take lessons from ScoMo?

By Danielle Stitt


The Liberal party’s win came as a surprise to the pollsters, the bookies and definitely to Bill Shorten. Headlines are now proclaiming how “inside” polls, social media scraping, and University professors knew all along the Libs would be victorious.

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‘Making news’ – how to build an interesting news story for journalists and their readers

By Gigi Shaw


Here we will look in greater depth at best practice guidelines of offering a news story – how you can be an interesting headline, a quotable source, and a repeat commentator. So what are the primary principles of offering tasty treats to the financial services media?

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