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Reputation: your most valuable asset

Game-changing strategic PR and marketing for financial services

Our clients want change.

It might be change in how you are seen, your influence, your stakeholder relationships, the kind of business you attract...

Or even change in your market.

Done well, communication and marketing helps get strategy delivered. That's a higher order outcome than simply changing perceptions. This work builds buy-in and belief in a future you have yet to create. The way we see it, strategic communication earns your most valuable currency: supportive action from those you need to help you reach your vision.

That's permission to lead.

In times of uncertainty or crisis, good communication helps clients create a reputational buffer. A perceptual space which protects trust, preserving your ability to thrive.

The return on your investment in a partnership with our firm, is buy-in and belief in yours.

 

WE CREATE CHANGE THROUGH:

Our Results

93%

BlueChip’s Net Promoter Score

$23M

Deposits following a PR and
customer communication-led
retail bank product launch

20,000

Page views from a single
financial planning blog
post with an average time
on page of 6:44

30

Articles generated in a single
month for an asset management
client with a $5,000 budget

7,000

Website hits after a seven-day
consumer financial ratings PR
campaign

600

Web inquiries in the 48 hours
after an online life insurance
product launch

GET IN TOUCH:

Our Ideas

The way of the tortoise: why there are no shortcuts to redemption

By Carden Calder & Gigi Shaw

   

In light of the Royal Commission we've recently completed a review of some 20 perceptual crises in the finance sector that our senior team have personally worked on over the last two decades. In this episode, we will discuss strategy #5, Stealing Thunder.

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Target, Review, Refine, Repeat: content marketing goals and metrics

By Carden Calder

   

We're nearly a month into 2019 – by now you will have reflected on work done in 2018, looked at wins and misses, perhaps re-set targets, and finalised your strategy for the year ahead - well someone in your organisation probably has anyway...

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Prevention Rather Than Cure: Strategy #9 To Halt Or Slow A Perceptual Crisis In Financial Services

By Carden Calder

   

Preventing a perceptual spot fire to an inferno (a full blown crisis) is no small task. But as the saying goes, 'prevention is better than cure'. In financial services, as other industries, having a robust crisis communication plan is one of the key preventative measures...

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