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Reputation: your most valuable asset

Strategic PR and marketing for financial services


Our clients want change.

It might be change in how you are seen, your influence, your stakeholder relationships, the kind of business you attract...

Or even change in your market.

Done well, communication and marketing helps get strategy delivered. That's a higher order outcome than simply changing perceptions. This work builds buy-in and belief in a future you have yet to create. Strategic communication earns your most valuable currency: supportive action from those you need to help you reach your vision.

That's permission to lead.

In times of uncertainty or crisis, good communication helps clients create a reputational buffer. A perceptual space which protects trust, preserving your ability to thrive.


What wE do

Our Results


BlueChip’s Net Promoter Score


Deposits following a PR and
customer communication-led
retail bank product launch


Page views from a single
financial planning blog
post with an average time
on page of 6:44


Articles generated in a single
month for an asset management
client with a $5,000 budget


Website hits after a seven-day
consumer financial ratings PR


Web inquiries in the 48 hours
after an online life insurance
product launch


Our Ideas

Does a ‘better form of capitalism’ really exist, and will it actually work?

By Nicola Michel


At this year's World Economic Forum Annual Meeting, global leaders gathered to discuss the fundamental shifts needed to win the fight for zero emissions, whilst maintaining a healthy global economy. So what are the big-ticket items and findings from #wef20, and can financial services save the world?

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How to pitch for more budget for your marketing and PR efforts

By Christina Lu


Potentially every marketer’s worst nightmare, but the reality is, the constant chase for more marketing budget is essentially part of the job description. Here are 5 tips to help you get the budget you need to achieve bigger and better wins in 2020.

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What business leaders can learn about building profile from Greta Thunberg

By Cecilia Bonnevier


Love her or hate her, Greta Thunberg’s name is undisputedly well known and understood, so we pause to ask what business leaders can learn about building profile from the Swedish activist phenomenon.

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