--- title: How we helped Uluru Dialogue During 2023 Referndum description: BlueChip was tasked with raising awareness for Uluru Statement socials and to combat misinformation and disinformation during the 2023 Referendum image: https://www.bluechipcommunication.com.au/hubfs/uluru-2058380_1280.jpg --- [![Bluechip_Logo_white](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/Bluechip_Logo_white.svg "Bluechip_Logo_white")](https://www.bluechipcommunication.com.au/?hsLang=en-au) ![Search](https://cdn2.hubspot.net/hubfs/325503/Bluechip%20Assets/Images/Search.svg "Search") ![Close Icon (3)-1](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/Close%20Icon%20(3)-1.svg "Close Icon (3)-1") ** ![Close Icon (3)](https://cdn2.hubspot.net/hubfs/325503/Bluechip%20Assets/Images/Close%20Icon%20(3).svg "Close Icon (3)") ![daniel-thomas-6_NXEMZbUq0-unsplash-1](https://www.bluechipcommunication.com.au/hs-fs/hubfs/daniel-thomas-6_NXEMZbUq0-unsplash-1.jpg?width=5184&name=daniel-thomas-6_NXEMZbUq0-unsplash-1.jpg "daniel-thomas-6_NXEMZbUq0-unsplash-1") ##### Case Study: Grow # The Voice/Uluru Dialogues campaign support [![Speak to the team today](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/537730/f3431279-5d3f-4f9b-a714-44a47bdea631.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/537730/f3431279-5d3f-4f9b-a714-44a47bdea631) ### Problem With five weeks to go before the national referendum on an indigenous voice to Parliament, **BlueChip was appointed by activist Professor Megan Davis to lead the TikTok Channel for the Uluru Dialogue team**.   Prior to appointing BlueChip, there had been minimal engagement on the platform with the Uluru Dialogues, and the social platform was being used as a tool by the ‘No’ campaign to spread misinformation and disinformation. The campaign support also involved collaborations with the UNSW socials team and external stakeholders.  ### Solution In the lead up to the referendum, BlueChip worked with Dr Davis, the Uluru Dialogue leadership team and the Uluru Youth Dialogue leaders on ideation and strategy and content to ensure accurate information was being communicated in a compelling and effective way on the platform.   Work included advising on and creating videos, ideas, scripts, captions, monitoring comments and activity.   Crafting a key slogan ***“******I******f you don’t know, here you go”*** as a **rebuttal** to the opposition’s *“if you don’t know, vote no**”. *   ### Results We were pleased to have achieved significant results and reach across TikTok. The TikTok video that launched this video went on to achieve over **1 million views** and was **amplified across multiple digital platforms.**** **   As a result of the 5-week campaign engagement and followers significantly increased, across Australians of all ages, but particularly amongst the hard-to-reach demographic of **18–35-year-olds**.  *However the reform was rejected.*   ![Screenshot 2024-08-19 at 4-20-31 PM-png](https://www.bluechipcommunication.com.au/hubfs/Screenshot%202024-08-19%20at%204-20-31%E2%80%AFPM-png.png) ### The Voice Referendum **The Voice would be a permanent advisory body that would give advice to the government about the issues that affect First Nations peoples.** Drafted by more than 250 Indigenous leaders, the statement is considered the best - though not unanimous - call to action for reforms which affect First Nations Australians. More than a referendum, this is an opportunity for Australians to make history together. A Yes vote will recognise 65,000 years of indigenous connection to this land, establishing a practical path to better outcomes for First Nations people and a brighter future for all of us.  ![Logo_Black@2x](https://www.bluechipcommunication.com.au/hs-fs/hubfs/Logo_Black@2x.png?width=91&height=92&name=Logo_Black@2x.png) ### Working towards real change   **The Uluru Dialogue is bound to the sentiment of the Uluru Statement from the Heart and its ambitions for a better Australia for everyone.** The Uluru Statement from the Heart was born from a series of regional dialogues held across the country, culminating in a National Constitutional Convention at Uluru in 2017. The purpose of these 12 Dialogues and 1 regional meeting was to consult and educate, resulting in the most proportionally significant consultation process of First Nations peoples Australia has ever seen. They are committed to seeing a constitutionally recognised First Nations Voice and the establishment of a Makarrata Commission to oversee a process of agreement-making and truth-telling. ![Secondary-banner2_1440x610](https://www.bluechipcommunication.com.au/hubfs/Case%20studies/Hyperion/Secondary-banner2_1440x610.png "Secondary-banner2_1440x610") ## ‘If you don’t know, here you go’   The creation of the ‘If you don’t know, here you go’ tagline poised as an important saying against the 'No' campaign. The opponent's use of 'If you don't know, vote no', was not an original slogan. It has been rolled out more than a few times both overseas and Australia, for political campaigns.  - The Uluru Statement's most viral TikTok is the 'If you don't know, here you go'** [here](https://www.tiktok.com/@ulurustatement/video/7285224821649165569?lang=en)** where the saying was introduced, followed up by facts about the referendum to reform the viewers.  - The video reached - **343.1K** views - **33.9K** likes - **127** comments - **2405** saves      ## Key Engagement of Uluru Statement TikTok Profile Statistics   *Profile also became verified* ### 553k (+984%)  #### Video Views ### 5500 (+920%)  #### Profile Views ### 59k (+2540%) #### Likes ### 8200 (+370%) #### Comments ### 447k (+1024%) #### Unique Viewers ### 4.8k (+7,700%) #### Shares Happy client, happy BlueChip . BlueChip is proud to have been appointed by Professor Megan Davis to grow the Uluru Statement's TikTok account. #### Check out the next case study ## [Heffron](https://www.bluechipcommunication.com.au/case-studies/how-we-helped-grow-heffrons-reach-by-starting-with-a-deep-understanding-of-the-audience?hsLang=en-au) #### Your journey starts here ## [Get In Touch](https://www.bluechipcommunication.com.au/speak-to-us-about-marketing?hsLang=en-au) ![Logo white](https://cdn2.hubspot.net/hubfs/325503/Bluechip%20Assets/Images/Logo%20white.svg "Logo white") #### Strategy-led PR and marketing for financial services Level 2, 50 Bridge Street TWP, Quay Quarter Tower Sydney NSW 2000 [(02) 9018 8600](tel:%200290188600) [![Get in touch](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/537730/13bb9d57-6822-4724-8734-d9ae781694e1.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/537730/13bb9d57-6822-4724-8734-d9ae781694e1) [askus@bluechipcommunication.com.au](mailto:askus@bluechipcommunication.com.au) #### Connect with us - [![Facebook](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/facebook-17.svg)](https://www.facebook.com/BlueChipComm) - [![LinkedIn](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/linked%20in-17.svg)](https://www.linkedin.com/company/bluechip-communication/) ![](https://px.ads.linkedin.com/collect/?pid=2026306&fmt=gif)