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Build the right reputation

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Better businesses have better reputations. Public relations helps by bringing recognition & opportunity

BlueChip Communication

Opportunity

The right reputation is an invaluable asset in Australia's closely connected financial services industry.

We believe public relations should bring you opportunity, not just profile.

That requires being known for the right reasons, and being respected by the right people.

These people are usually your clients or potential clients, retail, wholesale or institutional investors, superannuation fund members, financial advisers, SMSF trustees and their accountants, fund managers, regulators, policymakers and government, or the media who influence them.

We know these audiences well. We reach them, daily, on our clients' behalf, through media, social media, digital platforms, virtual meetings and events, and in person conversations.

PR and marketing should measurably build and protect your reputation with these people, and others who matter. It should be easier to reach your goals, and improve your ability to help those you serve.

Some of the best work is behind the scenes. It creates change in critical relationships, or positive change in the whole market. 

That's a far more important outcome than simply changing perceptions. 

Quote Mark

Overall BlueChip positioned the company really well and I am really proud to be working with them. I think the work is fantastic. We have really positive outcomes, overachieving our KPIs. They completely align with the strategy, just nailing it. It was an extraordinary achievement getting StatePlus into top tier media. We just wouldn't have done it without BlueChip​.

Jason Andriessen

Former Chief Customer Officer at StatePlus
The Process

To reach and influence financial services audiences you need to know them, and the market, well. To do that consistently, our people use a proprietary process that delivers stand out results.

(Discovery+Diagnostic)ᵡ

We start by looking at your PR and marketing, applying our insight, expertise and data gathered from hundreds of other engagements in financial services. We identify critical opportunities, issues or risks and strengths (discovery + diagnostic), then define what is possible (outcomes + goals). That’s the "x" or multiplier effect you can achieve from more effective public relations and marketing.

BluePrint

You know your stakeholders, strategy and commercial context. We have deep expertise in public relations and marketing for other businesses like yours. Together we shape a blueprint for action: a path to reach your goals and ideal outcome.

Initial Implementation

We design a combination of communication tactics, channels, messages and formats that will help you profile your business and people, and amplify your message. Our projects and programs are integrated (channel and format-agnostic) to deliver more impact, and designed to iterate as fast as media and social media move.

Ongoing Implementation

Our relationship is designed to give you a regular and objective view of what’s working, and what’s not, in your public relations, marketing and content. During work-in-progress meetings, strategy reviews and occasional ‘red flag’ calls we’ll assess progress, evolve the plan, and troubleshoot when needed.

Review, Reset & Restart

Annually, half-yearly or quarterly we review your results and the approach. We do this to iterate and evolve our work together. How we do this depends on your goals, the agility and speed required and the results we're achieving together.

Our Services

Media relations and management

Our core business is media relations - clients know, value and seek us out for, this work. From mainstream consumer and business media, to niche investment trade outlets, our team have insight, reach and strong long term relationships. These relationships while highly valued, are nothing without a worthy story or strong point of view. It's this latter skill, in longer term programs, that delivers ever-improving media outcomes.

Profile building for brands and C-suite leaders

We work with brands, their Chief Executives or Managing Directors, Boards and C-suite teams to accurately position them, create compelling strong messages, and to build their profile. This is not about profile for its own sake - it's about intentional and strategic positioning to secure long term opportunities for the business and individuals we serve.

Executed through speaking opportunities, bespoke events, media interviews, social media content programs and more.

Digital PR

We are often the first choice for financial services PR that's more than media relations. It’s online and offline PR - integrated, measurable and across media, social, digital and offline channels.

For clients this creates commercial impact, and influence, above media coverage alone. This work builds new or larger audiences, creates leads which convert, and aids retention during periods of crisis or poor performance.

Longer term integrated PR and marketing partnerships typically support 3-5 year strategies. Shorter term engagements (3-18 months) are more focussed around a single event or issue

Stakeholder & strategic public relations

Effective PR is evidence-based. It starts with intelligent analysis of the commercial and reputational context. That includes a sound understanding of stakeholders.

The actions that follow are highly variable. They might be as simple as setting up a single meeting with a key industry figure, or as complex as a multi-year, multi-channel, enterprise PR perception change program.

The common denominator is measurable impact.

Environmental audit and positioning advice

Using strategic planning tools, such as a SWOT or STEEPLE, adapted for communication, we help clients assess and prioritise the context for PR, and the most important issues or opportunities to address.

Stakeholder mapping, listening and engagement programs

Effective PR is evidence-based. It starts with intelligent analysis of the commercial and reputational context. That includes a sound understanding of stakeholders.

Stakeholder mapping informs strategy, gives insights for communication and engagement planning and helps remove barriers to getting business strategy delivered. It helps deliver targeted and effective messages, improve relationships and feedback and create change where previous efforts have not worked.

The actions that follow are highly variable. They might be as simple as setting up a single meeting with a key industry figure, or as complex as a multi-year, multi-channel, enterprise PR perception change program.

The common denominator is measurable impact.



Investor communication

We work listed and unlisted vehicles across asset classes. These might be targeted at retail direct, advised or self-directed, SMSF trustees (or their accountants), through to the world's largest and most sophisticated institutional investors and businesses.

Shareholder communication
Continuous, predictable and proactive communication with shareholders can help change the fortune of a listed company. Often a two-way dialogue precedes a deeper understanding of each other and consequently fosters trust.

And trust builds brand equity, an asset that will helps protect you when it’s time to ask shareholders for support, whether on a specific proxy proposal or during a broad reputation crisis.

Capital raising
The finite timeframe of a capital raising requires a clear marketing and communication strategy, disciplined execution and laser focus on achieving the best outcome possible. It also requires a nuanced approach depending on who your investors are likely to be and how you can most effectively reach them.

We help clients create and communicate a compelling investment value proposition, and turn that into capital by reaching the right potential investors.

Case Studies

Explore our work
Heffron

Building Heffron's brand profile started with understanding the audience

More here
RateSetter

How we helped RateSetter build its brand profile and P2P lending as a mainstream asset class

More here
Integrity

Building Integrity Life's profile to the Australian adviser market

More here
Explore our work
Speak To Us

Need help with profiling and positioning your business and spokespeople? Get in touch.

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Client Stories

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