Case Studies

An Australian fixed interest securities specialist, sought an integrated campaign to drive new business leads. Working across traditional and...

Topics: content marketing and thought leadership

A global brand engaged BlueChip to develop a content marketing strategy. The aim was to build the brand’s profile, adviser relationships and...

Topics: content marketing and thought leadership

A leading financial services member-based organization engaged BlueChip to help reposition the organization, drive regulatory reform, improve...

Topics: public relations

Canstar challenged BlueChip to create and implement a campaign to boost home owner visits to the Canstar website: all within a week of the brief....

Topics: public relations

AMIST sought a creative Facebook campaign to increase brand awareness and loyalty, and ultimately increase members. BlueChip delivered campaign...

Topics: social media

Our client, a leading wealth brand, needed to deliver hard-to-reach accountant prospects and up-skill their internal team. Their goals were to...

Topics: social media

Our client developed a tool to assist accountants with regulatory change. They needed more accountants to know of and use the tool as a way of...

Topics: integrated marketing

A financial services firm wanted an integrated campaign across off-line and on-line platforms using paid and owned assets to drive new leads into...

Topics: integrated marketing

Our client, a well-known brand, faced a major reputation risk due to criminal activity by a staff member. BlueChip undertook crisis communication...

Topics: crisis management

Our client, a major player in their sector, had an unfavourable online footprint because of negative media coverage. They engaged BlueChip to...

Topics: crisis management