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Since 2014, we have seen successive government moves to cut funding towards women in Technology and STEM entrepreneurship initiatives.
Without serious commitment to back girls and women with an interest in the field, the progress of STEM will continue to stagger.
Girl Geek Academy was faced with the task of helping address these recent funding cuts by campaigning for additional support aimed at encouraging girls and women in technology and entrepreneurship with the necessary skills to progress in the field.
The Federal government had just announced a review into STEM funding and Girl Geek Academy co-founder Sarah Moran enlisted BlueChip to prepare a comprehensive campaign for change ahead of International Womens’ Day. BlueChip’s team helped Girl Geek Academy comprehensively articulate what is really at stake when it comes to funding cuts towards women in STEM and put pressure on key government stakeholders across the political spectrum.
The BlueChip team was tasked with raising awareness for Girl Geek Academy’s cause by formulating a multi-tiered content strategy that would yield traction and results. Our goal was to provide the appropriate platforms for Sarah to inspire.
In the weeks leading up to International Womens’ Day, BlueChip utilised a combination of industry trade and mainstream media channels to convey the issue at hand. This was supported with a national petition, called ‘Fund Women Now’, aimed at garnering attention and putting pressure directly on Federal Minister Ed Husic and cabinet to help arrest the decline in funding support towards women in STEM.
In addressing the client’s needs we had to counter ‘The Why’ with ‘The What’.
The proposed review posed a sizeable threat to progress for women in STEM and the Girl Geek Academy Cause, putting in jeopardy the goal of reaching 1 million jobs for women in tech by 2025. The Funding Review was a barrier to change in the industry putting real change for women in STEM at stake.
A media release was created by the BlueChip team to help anchor the campaign around Girl Geek Academy’s vision for bringing one million women and girls into STEM by 2030. This was supported with a series of targeted op-eds, highlighting Sarah’s own experience and struggles as a female founder to help give the content a personal lens.
We were pleased to have secured significant results across the agreed mainstream and startup publications.
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The Highlights
Girl Geek Academy is a social enterprise dedicated to achieving gender equality in the technology industry. They aim to bring one million women and girls into technology careers by 2030 through a range of programs in industries such as games, start-ups, 3D printing, design, and aviation. The Girl Geek Academy community is built on the foundation of friendship, learning from one another and sharing career skills and tech tricks. They work to tackle structural issues facing women and girls in technology by influencing families, corporations, government, schools, and the tech community.
