PR, Marketing &
everything in-between

To achieve these historic high results, BlueChip’s integrated marketing approach to this global deal positioned Hyperion as a leading expert in helping the market and media stakeholders understand why the acquisition was so exciting for Australia’s tech and financial services and industry, the strategic objectives of both companies involved and what lay ahead.   

The media campaign, which involved a combination of exclusive interviews and newsjacking at different points of the news cycle, saw important analysis delivered across what Afterpay’s growth journey would look like, the key outtakes for investors following the acquisition by Block and how a combined entity could create economies of scale across both markets. The reactive commentary in the lead up to the deal, during the proposed takeover and once it was finalised allowed Hyperion to continue to set the agenda as Australia’s leading fund manager whose expertise in identifying “New World” disruptors was demonstrably shown with the market’s positivity and reactions to the deal as it broke.     

This media campaign was coupled with an integrated marketing campaign across socials, EDMs, newsletters as well as several expert insights webinars that saw BlueChip work with Hyperion on reaching its retail audience and driving higher levels of engagement. This was achieved through organic posts and content used to drive further lead generation and website traffic, ensuring that the momentum of the news articles continued to be sustained with Hyperion’s own channels.