The Liberal party’s win came as a surprise to the pollsters, the bookies and definitely to Bill Shorten. Headlines are now proclaiming how “inside” polls, social...
In Part I, we discussed the realities of journalists’ jobs today – scarcer resources, bigger demands on time and outputs – and how these should inform what you...
content marketing and thought leadership,
There are conversations that we find ourselves having with clients very often.
You, a valued client, come to us with i) something you consider...
For anyone interested in the nation’s leadership – and I realise that’s a shrinking fan base – Budget night in Canberra is a must-do.
When discussing his 2011 book titled, ‘Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage’, David Meerman Scott...