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How to pitch for more budget for your marketing and PR efforts

This is potentially every marketer’s worst nightmare, but the reality is, the constant chase for more marketing budget is essentially part of the job description

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Topics: social media, public relations, financial services industry, content marketing and thought leadership, financial planning, integrated marketing, Profile

What business leaders can learn about building profile from Greta Thunberg

Love her or hate her, Greta Thunberg’s name is undisputedly well known and understood so we pause to ask what business leaders can learn about building profile...

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Topics: social media, public relations, financial services industry, content marketing and thought leadership, integrated marketing, Profile

When failing to plan is planning to fail. Christmas crisis planning 101

It’s hard to believe that Christmas is almost here, again. At this time of the year, we at BlueChip start talking to our clients about the importance of being...

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Topics: risk management, financial services industry, crisis management, financial planning, Profile, Reputation Risk

Do financial services marketers need to take lessons from ScoMo?

The Liberal party’s win came as a surprise to the pollsters, the bookies and definitely to Bill Shorten. Headlines are now proclaiming how “inside” polls, social...

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Topics: public relations, integrated marketing, Profile

‘Making news’ – how to build an interesting news story for journalists and their readers

 

In Part I, we discussed the realities of journalists’ jobs today – scarcer resources, bigger demands on time and outputs – and how these should inform what you...

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Topics: public relations, content marketing and thought leadership, Profile

Why your “news” isn’t interesting – and what to do about it

There are conversations that we find ourselves having with clients very often.

Here’s one.

You, a valued client, come to us with i) something you consider...

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Topics: public relations, content marketing and thought leadership, Profile

Budget Night: part party, part bullfight

For anyone interested in the nation’s leadership – and I realise that’s a shrinking fan base – Budget night in Canberra is a must-do.

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Topics: public relations, content marketing and thought leadership, Profile

4 hacks to #Newsjack the Federal Budget

When discussing his 2011 book titled, ‘Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage’, David Meerman Scott...

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Topics: Growth, Profile

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