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The dos and don’ts of media interviews

The power of a good quote is that it keeps on keeping on. It repeats and echoes in our cultural memory. 

- Float like a butterfly, sting like a bee - 

I can...

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Topics: financial services industry, content marketing and thought leadership, crisis management, integrated marketing, thought leadership, coronavirus

Hello CEOs, goodbye #unconsciousbias?

#Unconsciousbias is – according to Monash University,1 and my own LinkedIn connections and Facebook friends – REAL. Both men and women are guilty, including me....

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Topics: financial services industry, content marketing and thought leadership, integrated marketing, thought leadership, gender equality

How to pitch for more budget for your marketing and PR efforts

This is potentially every marketer’s worst nightmare, but the reality is, the constant chase for more marketing budget is essentially part of the job description

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Topics: social media, public relations, financial services industry, content marketing and thought leadership, financial planning, integrated marketing, Profile

What business leaders can learn about building profile from Greta Thunberg

Love her or hate her, Greta Thunberg’s name is undisputedly well known and understood so we pause to ask what business leaders can learn about building profile...

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Topics: social media, public relations, financial services industry, content marketing and thought leadership, integrated marketing, Profile

What does the future look like for fund managers?

Earlier this month we attended the FSC's "Is the future of funds management direct to consumer" briefing. Given the room was full, it's easy to argue that a lot...

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Topics: social media, financial services industry, content marketing and thought leadership, integrated marketing

Developing an integrated communication plan for your next in-person event

Whether you're planning a small breakfast briefing or coordinating a large corporate conference, having a detailed integrated communication strategy can bring...

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Topics: public relations, financial services industry, content marketing and thought leadership, integrated marketing

Top 3 mistakes financial services marketers are making in 2019

Feel like you’re running an endless marathon? If you’re constantly pacing to keep up with the digital and tech changes that are shaping marketing.... and yet...

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Topics: social media, content marketing and thought leadership, integrated marketing, Growth

Why you must embrace automation if you want to live the four-hour marketing dream

If you are a modern marketer and you're tired of replicating tedious tasks in your day-to-day, then turn to marketing automation, a powerful system to help...

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Topics: integrated marketing

The pointy end of PR: how to sharpen up your integrated PR for lead generation in financial services

There are three ways to slice and dice your integrated public relations to help grow your business: awareness, SEO and lead generation. Awareness is well...

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Topics: public relations, integrated marketing

Getting your email on in 2019 – Human behaviour hacks every financial services marketer should know

Email. The cornerstone of any financial services marketer’s kit bag. Not the shiny object it once was after Digital Equipment Corp marketing manager Gary Thuerk...

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Topics: content marketing and thought leadership, integrated marketing

The unlikely marriage of PR and SEO, and five tips to make the match

Once upon a time, in a pre-integrated era, PR and search engine optimisation (SEO) existed as two distinct entities, particularly in the financial services...

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Topics: public relations, content marketing and thought leadership, integrated marketing

Atomising Content in Financial Services – Even if You Weren’t Good at Physics

Why atomise your content? Because atoms make up everything!

Atomisation to a financial services content marketer is the art and science of breaking down larger...

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Topics: public relations, content marketing and thought leadership, integrated marketing

Do financial services marketers need to take lessons from ScoMo?

The Liberal party’s win came as a surprise to the pollsters, the bookies and definitely to Bill Shorten. Headlines are now proclaiming how “inside” polls, social...

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Topics: public relations, integrated marketing, Profile

How to not bore your audience: creating financial services content people want to read

 

Are you boring your audience? Sorry to break it to you but chances are, yes you are. Nicole Leong, BlueChip's digital lead, tackles the topic of how to create...

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Topics: content marketing and thought leadership, integrated marketing

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