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Getting your email on in 2019 – Human behaviour hacks every financial services marketer should know

Email. The cornerstone of any financial services marketer’s kit bag. Not the shiny object it once was after Digital Equipment Corp marketing manager Gary Thuerk...

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Topics: content marketing and thought leadership, integrated marketing

The unlikely marriage of PR and SEO, and five tips to make the match

Once upon a time, in a pre-integrated era, PR and search engine optimisation (SEO) existed as two distinct entities, particularly in the financial services...

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Topics: public relations, content marketing and thought leadership, integrated marketing

Atomising Content in Financial Services – Even if You Weren’t Good at Physics

Why atomise your content? Because atoms make up everything!

Atomisation to a financial services content marketer is the art and science of breaking down larger...

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Topics: public relations, content marketing and thought leadership, integrated marketing

Do financial services marketers need to take lessons from ScoMo?

The Liberal party’s win came as a surprise to the pollsters, the bookies and definitely to Bill Shorten. Headlines are now proclaiming how “inside” polls, social...

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Topics: public relations, integrated marketing, Profile

How to not bore your audience: creating financial services content people want to read

 

Are you boring your audience? Sorry to break it to you but chances are, yes you are. Nicole Leong, BlueChip's digital lead, tackles the topic of how to create...

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Topics: content marketing and thought leadership, integrated marketing

GDPR – An Australian financial services marketer’s guide

Whether you’re a big bank, small fund manager, financial adviser or a fintech lending platform you can’t ignore the noise surrounding the General Data Protection...

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Topics: financial services industry, integrated marketing

The Rise and Rise of Purpose-Driven Brands

Fifteen years ago no one would have believed that consumers would be looking at how the money they hold with banks, superannuation funds, and even the everyday...

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Topics: content marketing and thought leadership, integrated marketing

Spaceship: A lesson in how to launch a financial services product

Spaceship, a high-tech superannuation product pitched at millennials, achieved what most financial services marketers and CEOs dream of – 20,000 people...

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Topics: social media, financial services industry, content marketing and thought leadership, integrated marketing

Don’t make your Budget 2017 communication boring - Five ways to make sure your message is heard

On 9th May 2017 the Australian Federal Budget 2017 will be handed down by Treasurer Scott Morrison. But you knew that, didn’t you? Because the media circus has...

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Topics: social media, public relations, financial planning, integrated marketing

Don’t wait for your stars to align, but make sure your marketing and sales do

Quick poll: Marketers, when was the last time you sat down with your company’s sales team to discuss quarterly priorities and action plans?

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Topics: social media, content marketing and thought leadership, integrated marketing

Inbound PR - fad or future?

BlueChip’s Head of Integrated Marketing, Danielle Stitt, has just returned from one of the world’s largest marketing conferences in Boston where she was...

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Topics: social media, public relations, reputation management, integrated marketing

“Trump is a marketing genius” - David Meerman Scott #Inbound16

Nineteen thousand marketers and I are at Inbound16 in Boston to learn all things marketing. This year’s conference just happens to coincide with the US...

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Topics: social media, public relations, reputation management, integrated marketing

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