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Public Relations Reputation Management Financial Services Protect

Navigating Regulatory Waters: Friend or Food? How To Stay Ahead in Financial Services

The following content is part of our fortnightly newsletter eDMs "Take A Beat Thursday" and was originally sent out on February 8th. If you'd like to join the list and get these in...

Public Relations Financial Services

Maximise your PR Partnership: 5 Tips for Successful Collaboration

Ah, the corporate dilemma – should we handle our public relations in-house or hire an agency? And... if we do hire an agency, how can we get the best results from that investment? ...

An Australian fixed interest securities specialist, sought an integrated campaign to drive new business leads. Working across traditional and digital media, BlueChip delivered campaign strategy and management:

Print and digital advertising, set up and optimisation of social channels
Video assets for paid social platforms
Attribution model to track ROI of each activity

Results

Each month of the campaign led to the following increases:

22%

Site visitors
39%

Leads
191%

Landing page opt-ins

Knowledge Shared

Insights

All Articles

Navigating Regulatory Waters: Friend or Food? How To Stay Ahead in Financial Services

Maximise your PR Partnership: 5 Tips for Successful Collaboration

Growth