--- title: "How to build long-term customer relationships: start with quality content and think digital!" description: "How to build long-term customer relationships: start with quality content and think digital!" image: https://www.bluechipcommunication.com.au/hs-fs/file-3455954842-jpg/blog-files/bigstock-customer-relationship-83692721.jpg --- [![Bluechip_Logo](https://cdn2.hubspot.net/hubfs/325503/Bluechip%20Assets/Images/Bluechip_Logo.svg "Bluechip_Logo")](https://www.bluechipcommunication.com.au/) ![Search-9](https://www.bluechipcommunication.com.au/hubfs/BlueChip%20website/Bluechip%20Assets/Images/Search-9.svg "Search-9") ![Close Icon (3)-1](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/Close%20Icon%20(3)-1.svg "Close Icon (3)-1") This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ** ![Close Icon (3)](https://cdn2.hubspot.net/hubfs/325503/Bluechip%20Assets/Images/Close%20Icon%20(3).svg "Close Icon (3)") ##### Knowledge Shared # Insights ##### All Articles ![](https://www.bluechipcommunication.com.au/hubfs/BlueChip%20website/Bluechip%20Assets/Images/down-filled-triangular-arrow.png) - [Financial Services (168)](https://www.bluechipcommunication.com.au/blog/topic/financial-services) - [Public Relations (133)](https://www.bluechipcommunication.com.au/blog/topic/public-relations) - [Marketing (111)](https://www.bluechipcommunication.com.au/blog/topic/marketing) - [Social Media (101)](https://www.bluechipcommunication.com.au/blog/topic/social-media) - [Integrated Marketing (87)](https://www.bluechipcommunication.com.au/blog/topic/integrated-marketing) - [Reputation Management (79)](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) - [Crisis Management (61)](https://www.bluechipcommunication.com.au/blog/topic/crisis-management) - [Growth (46)](https://www.bluechipcommunication.com.au/blog/topic/growth) - [Profile (41)](https://www.bluechipcommunication.com.au/blog/topic/profile) - [COVID-19 (40)](https://www.bluechipcommunication.com.au/blog/topic/covid-19) - [Protect (14)](https://www.bluechipcommunication.com.au/blog/topic/protect) - [BC Team (9)](https://www.bluechipcommunication.com.au/blog/topic/bc-team) - [Blog (7)](https://www.bluechipcommunication.com.au/blog/topic/blog) - [Leadership communication (6)](https://www.bluechipcommunication.com.au/blog/topic/leadership-communication) - [Cyber Security (3)](https://www.bluechipcommunication.com.au/blog/topic/cyber-security) - [Client In The News (2)](https://www.bluechipcommunication.com.au/blog/topic/client-in-the-news) [Client In The News](https://www.bluechipcommunication.com.au/blog/topic/client-in-the-news) ### [Melos Sulicich shares SME success tips on Money News’ “Let’s Talk Business”](https://www.bluechipcommunication.com.au/blog/melos-sulicich-shares-sme-success-tips-on-money-news-lets-talk-business) Melos Sulicich, CEO of Bank of Sydney was interviewed by 2GB’s Money News "Let's Talk Business" segment with Scott Haywood. He shared tips for family-run businesses to make sure ev... [Client In The News](https://www.bluechipcommunication.com.au/blog/topic/client-in-the-news) ### [Target hostile countries, not us, drug giant CSL tells Trump](https://www.bluechipcommunication.com.au/blog/target-hostile-countries-not-us-drug-giant-csl-tells-trump) This is an extract from an article written by Michael Smith and Jessica Gardner in The Australian Financial Review. Published on the 10th July 2025. “It is weighing on the share pr... - ##### [Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) - ##### [Marketing](https://www.bluechipcommunication.com.au/blog/topic/marketing) ## [How to build long-term customer relationships: start with quality content and think digital!](https://www.bluechipcommunication.com.au/blog/how-to-build-long-term-customer-relationships-start-with-quality-content-and-think-digital/) ###### By Carden Calder ###### 11 Sep 2014 [Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) [Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services) [Growth](https://www.bluechipcommunication.com.au/blog/topic/growth) ##### [Reaching High Net Worth Individuals Through Social Media Marketing in 2025](https://www.bluechipcommunication.com.au/blog/how-target-high-net-worth-individuals-social-media) [Public Relations](https://www.bluechipcommunication.com.au/blog/topic/public-relations) [Reputation Management](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) [Crisis Management](https://www.bluechipcommunication.com.au/blog/topic/crisis-management) ##### [The Science of Crisis Communication: Proactive and Reactive Strategies](https://www.bluechipcommunication.com.au/blog/proactive-and-reactive-crisis-communication-strategies) [Profile](https://www.bluechipcommunication.com.au/blog/topic/profile) ##### [Affluence. Effluence. Influence. Do you know the difference?](https://www.bluechipcommunication.com.au/blog/affluence-effluence-influence-do-you-know-the-difference/) [Public Relations](https://www.bluechipcommunication.com.au/blog/topic/public-relations) [Reputation Management](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) [Crisis Management](https://www.bluechipcommunication.com.au/blog/topic/crisis-management) ##### [Introduction to Crisis Communication](https://www.bluechipcommunication.com.au/blog/introduction-to-crisis-communication) # Insights. [Back to all articles](https://www.bluechipcommunication.com.au/blog) - Share - [![](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/facebook.svg) ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.bluechipcommunication.com.au%2Fblog%2Fhow-to-build-long-term-customer-relationships-start-with-quality-content-and-think-digital%2F) - [![](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/linked%20in.svg) ](http://www.linkedin.com/shareArticle?mini=true&url=https://www.bluechipcommunication.com.au/blog/how-to-build-long-term-customer-relationships-start-with-quality-content-and-think-digital/) - [![](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/twitter-1.svg) ](https://www.twitter.com/share?url=https%3A%2F%2Fwww.bluechipcommunication.com.au%2Fblog%2Fhow-to-build-long-term-customer-relationships-start-with-quality-content-and-think-digital%2F) [![Customer Relationship](https://www.bluechipcommunication.com.au/hs-fs/file-3455954842-jpg/blog-files/bigstock-customer-relationship-83692721.jpg?width=740&height=493&name=bigstock-customer-relationship-83692721.jpg)](https://www.bluechipcommunication.com.au/hs-fs/file-3455954842-jpg/blog-files/bigstock-customer-relationship-83692721.jpg) The latest [Digital Financial Services Summit](http://www.digitalfinancialservices.com.au/) was clear in its warning to financial services marketers the world over: if you want to remain competitive in today’s world of constant technological change, you need to focus on developing and improving the customer experience. How do you do this? [Matt Tindale](https://www.linkedin.com/in/tinnaz), Director of Marketing Solutions for LinkedIn, unsurprisingly suggests using digital tools such as LinkedIn to build customer relationships and influence customer purchase decisions. According to Matt, LinkedIn has the advantage of being a more professional context in comparison to Facebook and Twitter, and its extensive capabilities make it a fantastic content marketing tool. There are over 1.5 million publishers and 500 thought leaders/influencers on LinkedIn, and while career information is one of the top three types of content on this platform, this is followed by current affairs, industry trends and updates from brands. To add to this, content on LinkedIn is proven to be seven times more engaging than its career information. Matt provided a number of useful insights about how to create personalised quality content that customers want and need, which is vital to engage, attract and retain customers. Here are a few of our favourite tips about using LinkedIn to improve the customer experience and ultimately deepen customer engagement and advocacy: - The argument for providing personalised quality content to our audiences through digital experiences? “Sell something, get a customer for a day, help someone, get a customer for life.” - Think of the audience’s needs and how we can address them with tailored content. When we are able to create exceptional content, we can turn users into customers and our brand into a publisher – using digital channels such as LinkedIn. - Always include a clear call to action in your content and an image that relates to your content, not just your company. Consider posting interactive content like Youtube videos, to encourage sharing among your audiences. - Do not limit your audience to just CIOs and CEOs. Our aim is to influence those involved in the research decision making process. This also involves creating a well-planned yet versatile editorial calendar, ready to react to external events and influences. - Remember that it is a conversation. Aim to inform and inspire your audiences, while also listening and asking questions. We need to look at LinkedIn as more than just a recruitment tool (although it can be very effective as one) and to consider how we can leverage it as part of the content marketing mix. As Matt emphasised, content may be king, but context is queen! 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How meme-driven Gen Z marketing reached US politics and why it works](https://www.bluechipcommunication.com.au/blog/demobrat-is-gen-z-marketing) [Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) [Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services) [Growth](https://www.bluechipcommunication.com.au/blog/topic/growth) ###### 25 June 2024 #### [Reaching High Net Worth Individuals Through Social Media Marketing in 2025](https://www.bluechipcommunication.com.au/blog/how-target-high-net-worth-individuals-social-media) [Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) [Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services) [Growth](https://www.bluechipcommunication.com.au/blog/topic/growth) ###### 19 June 2024 #### [The Dual Edge of Apple's AI Sword: Innovation and Implications](https://www.bluechipcommunication.com.au/blog/apple-intelligence-ai) [Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) [Reputation Management](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) [Profile](https://www.bluechipcommunication.com.au/blog/topic/profile) ###### 18 July 2022 #### [The price of your (and my) human rights might be more human responsibility](https://www.bluechipcommunication.com.au/blog/the-price-of-your-and-my-human-rights-might-be-more-human-responsibility) [Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) [Reputation Management](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) [Profile](https://www.bluechipcommunication.com.au/blog/topic/profile) ###### 20 June 2022 #### [Media bias and you, whether you're 15 or 50, Amber Heard or AlboPM](https://www.bluechipcommunication.com.au/blog/media-bias-and-you-whether-youre-15-or-50-amber-heard-or-albopm) [Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) [Reputation Management](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) [Profile](https://www.bluechipcommunication.com.au/blog/topic/profile) ###### 20 May 2022 #### [The election war of memes is no laughing matter](https://www.bluechipcommunication.com.au/blog/the-election-war-of-memes-is-no-laughing-matter) ## Stay up to date ### Marketing insights you’ll want to read. 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