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BlueChip’s Managing Director, Carden Calder, recently wrote in the latest issue of Prognosis that change often hurts, even when it’s voluntary, but that it can hurt a lot more when it’s forced upon us.
Changes in technology are fundamentally altering how we do business, communicate and relate to one another.
Forging a path in the era of digital disruption presents challenges for all businesses. Whether they like it or not.
It’s no surprise some have found it more challenging than others - and have been slower to adapt.
BlueChip’s experience in 2013 is this: the tipping point has well and truly been reached.
Wealth and financial services boards, CEOs and leadership teams, some of whom been slow to move into social and digital, have actively embraced change. This is a great step forward.
On the other hand, one of the inevitabilities of change is that there are bound to be teething problems, and #fails.
As the Boards, CEOs, CMOs and corporate affairs leaders we work with come to grips with the evolution of communication, we have experienced some bumps and bruises. Understanding and accepting this part of the journey is crucial. Learning to love the mistakes – and what they teach us - is an essential part of learning.
The good news is that there are ways of mitigating risk and keeping safe online. Some of the things that kept our clients safe in the learning process this year included sound online reputation risk management, active learning and flexibility. An open mindset and focus on return on investment (impact, not output, metrics) were also key.
Ultimately, continuous education is one important part to the new world.
If you are on the learning curve, but would like to be further up the wave, please contact us to access webinars, presentations and online checklists, developed with the needs and challenges of financial services in mind.
