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Our client, a leading wealth brand, needed to deliver hard-to-reach accountant prospects and up-skill their internal team. Their goals were to increase attendees at nationwide events for accountants, build a community of accountants to increase brand engagement and pilot new channels and challenge their traditional go-to-market tactics. BlueChip created an end-to-end solution, working closely with our client’s team to build their skills and deliver:
- Campaign strategy
- Social channel selection, set up, optimization, tracking and ad creative
- Ad campaign management and reporting
- Blog design, URL registration and email template
- Blog content calendar, identification of content gaps our client could fill (created content) and article curation
Results
- 20% of attendees of the off-line events came through social advertising at $16.41 per attendee
Client case study and contact details available on request.
