--- title: Top 10 tips to get your business content marketing ready description: Top 10 tips to get your business content marketing ready image: https://www.bluechipcommunication.com.au/hs-fs/file-3403284114-jpg/blog-files/bigstock-business-seo-doodle-on-blackbo-45764680.jpg --- [![Bluechip_Logo](https://cdn2.hubspot.net/hubfs/325503/Bluechip%20Assets/Images/Bluechip_Logo.svg "Bluechip_Logo")](https://www.bluechipcommunication.com.au/) ![Search-9](https://www.bluechipcommunication.com.au/hubfs/BlueChip%20website/Bluechip%20Assets/Images/Search-9.svg "Search-9") ![Close Icon (3)-1](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/Close%20Icon%20(3)-1.svg "Close Icon (3)-1") This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ** ![Close Icon (3)](https://cdn2.hubspot.net/hubfs/325503/Bluechip%20Assets/Images/Close%20Icon%20(3).svg "Close Icon (3)") ##### Knowledge Shared # Insights ##### All Articles ![](https://www.bluechipcommunication.com.au/hubfs/BlueChip%20website/Bluechip%20Assets/Images/down-filled-triangular-arrow.png) - [Financial Services (168)](https://www.bluechipcommunication.com.au/blog/topic/financial-services) - [Public Relations (133)](https://www.bluechipcommunication.com.au/blog/topic/public-relations) - [Marketing (111)](https://www.bluechipcommunication.com.au/blog/topic/marketing) - [Social Media (101)](https://www.bluechipcommunication.com.au/blog/topic/social-media) - [Integrated Marketing (87)](https://www.bluechipcommunication.com.au/blog/topic/integrated-marketing) - [Reputation Management (79)](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) - [Crisis Management (61)](https://www.bluechipcommunication.com.au/blog/topic/crisis-management) - [Growth (46)](https://www.bluechipcommunication.com.au/blog/topic/growth) - [Profile (41)](https://www.bluechipcommunication.com.au/blog/topic/profile) - [COVID-19 (40)](https://www.bluechipcommunication.com.au/blog/topic/covid-19) - [Protect (14)](https://www.bluechipcommunication.com.au/blog/topic/protect) - [BC Team (9)](https://www.bluechipcommunication.com.au/blog/topic/bc-team) - [Blog (7)](https://www.bluechipcommunication.com.au/blog/topic/blog) - [Leadership communication (6)](https://www.bluechipcommunication.com.au/blog/topic/leadership-communication) - [Cyber Security (3)](https://www.bluechipcommunication.com.au/blog/topic/cyber-security) - [Client In The News (2)](https://www.bluechipcommunication.com.au/blog/topic/client-in-the-news) [Client In The News](https://www.bluechipcommunication.com.au/blog/topic/client-in-the-news) ### [Melos Sulicich shares SME success tips on Money News’ “Let’s Talk Business”](https://www.bluechipcommunication.com.au/blog/melos-sulicich-shares-sme-success-tips-on-money-news-lets-talk-business) Melos Sulicich, CEO of Bank of Sydney was interviewed by 2GB’s Money News "Let's Talk Business" segment with Scott Haywood. He shared tips for family-run businesses to make sure ev... [Client In The News](https://www.bluechipcommunication.com.au/blog/topic/client-in-the-news) ### [Target hostile countries, not us, drug giant CSL tells Trump](https://www.bluechipcommunication.com.au/blog/target-hostile-countries-not-us-drug-giant-csl-tells-trump) This is an extract from an article written by Michael Smith and Jessica Gardner in The Australian Financial Review. Published on the 10th July 2025. “It is weighing on the share pr... - ##### [Marketing](https://www.bluechipcommunication.com.au/blog/topic/marketing) ## [Top 10 tips to get your business content marketing ready](https://www.bluechipcommunication.com.au/blog/top-10-tips-to-get-your-business-content-marketing-ready/) ###### By The BlueChip Team ###### 12 Mar 2013 [Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) [Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services) [Growth](https://www.bluechipcommunication.com.au/blog/topic/growth) ##### [Reaching High Net Worth Individuals Through Social Media Marketing in 2025](https://www.bluechipcommunication.com.au/blog/how-target-high-net-worth-individuals-social-media) [Public Relations](https://www.bluechipcommunication.com.au/blog/topic/public-relations) [Reputation Management](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) [Crisis Management](https://www.bluechipcommunication.com.au/blog/topic/crisis-management) ##### [The Science of Crisis Communication: Proactive and Reactive Strategies](https://www.bluechipcommunication.com.au/blog/proactive-and-reactive-crisis-communication-strategies) [Profile](https://www.bluechipcommunication.com.au/blog/topic/profile) ##### [Affluence. Effluence. Influence. Do you know the difference?](https://www.bluechipcommunication.com.au/blog/affluence-effluence-influence-do-you-know-the-difference/) [Public Relations](https://www.bluechipcommunication.com.au/blog/topic/public-relations) [Reputation Management](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) [Crisis Management](https://www.bluechipcommunication.com.au/blog/topic/crisis-management) ##### [Introduction to Crisis Communication](https://www.bluechipcommunication.com.au/blog/introduction-to-crisis-communication) # Insights. [Back to all articles](https://www.bluechipcommunication.com.au/blog) - Share - [![](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/facebook.svg) ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.bluechipcommunication.com.au%2Fblog%2Ftop-10-tips-to-get-your-business-content-marketing-ready%2F) - [![](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/linked%20in.svg) ](http://www.linkedin.com/shareArticle?mini=true&url=https://www.bluechipcommunication.com.au/blog/top-10-tips-to-get-your-business-content-marketing-ready/) - [![](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/twitter-1.svg) ](https://www.twitter.com/share?url=https%3A%2F%2Fwww.bluechipcommunication.com.au%2Fblog%2Ftop-10-tips-to-get-your-business-content-marketing-ready%2F) [![Business Seo Doodle On Blackboard With Success Road](https://www.bluechipcommunication.com.au/hs-fs/file-3403284114-jpg/blog-files/bigstock-business-seo-doodle-on-blackbo-45764680.jpg?width=900&height=600&name=bigstock-business-seo-doodle-on-blackbo-45764680.jpg)](https://www.bluechipcommunication.com.au/hs-fs/file-3403284114-jpg/blog-files/bigstock-business-seo-doodle-on-blackbo-45764680.jpg) Last week, global content marketing leader, [Todd Wheatland](http://www.linkedin.com/in/wheatland) of Kelly Services, showcased some engaging and [valuable examples](http://www.slideshare.net/BlueChipCommunication/bluechip-cmo-breakfast-series-communication-for-market-leaders) of content marketing to financial services marketing heads at a [BlueChip Communication](http://bluechipcommunication.com.au/) hosted breakfast. While the benefits content marketing offers businesses seeking to engage with customers, members and other stakeholders is well acknowledged, the challenge they face is HOW to go about it. As the person who’s taken Kelly Services, a company with some 65 years’ traditional marketing heritage over 30 countries on a content marketing journey that has seen [Kelly OCG](http://www.kellyocg.com/) become a leading example of ‘brand as publisher’, Todd certainly has some of the answers. At the breakfast, he shared the following top 10 tips for a successful start. 1. Understand your audience, and [answer their questions](http://contentmarketinginstitute.com/2013/01/content-marketing-listen-ask-share-approach/). Repeat. 2. Be generous with your knowledge – step away from traditional ways of thinking about IP, don't be afraid to [give it away](http://contentmarketinginstitute.com/2012/02/lethal-generosity/). (BlueChip can attest to the Kelly team’s practising what they preach on this one.) 3. Invest in design and quality to differentiate your content and ensure it can't be confused with sales material. 4. Think like a publisher – and [act like an editor](http://www.zemanta.com/blog/the-art-of-thinking-like-a-real-blog-editor/). 5. Kill the cheerleaders within your company – stop telling the world how great your company is: make it about your audience. 6. Communicate non-stop - bring internal people along the journey & allow them to see their role in the vision and the success. 7. Get the CEO excited – this will help bring others along. 8. Avoid shiny new toys – commit to the social platforms and activities you'll take part in, and ignore the others. 9. Re-imagine research – slice by gender, geography, history, infographics, plug into PR or events. 10. Outsource with intent – it allows access to specialist resources, quality and speed. *BlueChip Communication is a specialist in financial services communication and works with organisations to develop content marketing strategies. To assess your business’s content marketing readiness, download the *[*BlueChip checklist*](http://www.slideshare.net/BlueChipCommunication/content-marketing-checklist-march-2013)*. * [![New call-to-action](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/537730/431002e3-250a-4808-8e24-851fccc589ac.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/537730/431002e3-250a-4808-8e24-851fccc589ac) [![how to drive your fame agenda](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/537730/353fa2e0-53b3-407b-b7b3-d03aa771c86d.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/537730/353fa2e0-53b3-407b-b7b3-d03aa771c86d) ## Related Posts [Marketing](https://www.bluechipcommunication.com.au/blog/topic/marketing) [Growth](https://www.bluechipcommunication.com.au/blog/topic/growth) ###### 06 April 2021 #### [Getting your email on in 2021 – Human behaviour hacks every financial services marketer should know](https://www.bluechipcommunication.com.au/blog/getting-your-email-on-in-2021-human-behaviour-hacks-every-financial-services-marketer-should-know) [Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) [Public Relations](https://www.bluechipcommunication.com.au/blog/topic/public-relations) [Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services) [Marketing](https://www.bluechipcommunication.com.au/blog/topic/marketing) [Integrated Marketing](https://www.bluechipcommunication.com.au/blog/topic/integrated-marketing) [Profile](https://www.bluechipcommunication.com.au/blog/topic/profile) ###### 29 January 2020 #### [How to pitch for more budget for your marketing and PR efforts](https://www.bluechipcommunication.com.au/blog/how-to-pitch-for-more-budget-for-your-marketing-and-pr-efforts) [Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) [Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services) [Marketing](https://www.bluechipcommunication.com.au/blog/topic/marketing) [Integrated Marketing](https://www.bluechipcommunication.com.au/blog/topic/integrated-marketing) ###### 29 November 2019 #### [What does the future look like for fund managers?](https://www.bluechipcommunication.com.au/blog/what-does-the-future-look-like-for-fund-managers) [Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services) [Marketing](https://www.bluechipcommunication.com.au/blog/topic/marketing) ###### 15 November 2019 #### [BlueChip celebrates 15 years in business](https://www.bluechipcommunication.com.au/blog/bluechip-celebrates-15-years-in-business) [Public Relations](https://www.bluechipcommunication.com.au/blog/topic/public-relations) [Marketing](https://www.bluechipcommunication.com.au/blog/topic/marketing) [Integrated Marketing](https://www.bluechipcommunication.com.au/blog/topic/integrated-marketing) ###### 13 November 2019 #### [Developing an integrated communication plan for your next in-person event](https://www.bluechipcommunication.com.au/blog/integrated-communication-plan-for-your-next-in-person-event) [Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) [Marketing](https://www.bluechipcommunication.com.au/blog/topic/marketing) [Integrated Marketing](https://www.bluechipcommunication.com.au/blog/topic/integrated-marketing) [Growth](https://www.bluechipcommunication.com.au/blog/topic/growth) ###### 30 October 2019 #### [Top 3 mistakes financial services marketers are making in 2019](https://www.bluechipcommunication.com.au/blog/top-3-mistakes-financial-services-marketers-are-making-in-2019) ## Stay up to date ### Marketing insights you’ll want to read. 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