--- title: Finally a lesson from politics worth keeping description: Finally a lesson from politics worth keeping image: https://www.bluechipcommunication.com.au/hs-fs/file-3403286844-jpg/blog-files/bigstock-business-meeting-conference-jo-7227035.jpg --- [![Bluechip_Logo](https://cdn2.hubspot.net/hubfs/325503/Bluechip%20Assets/Images/Bluechip_Logo.svg "Bluechip_Logo")](https://www.bluechipcommunication.com.au/) ![Search-9](https://www.bluechipcommunication.com.au/hubfs/BlueChip%20website/Bluechip%20Assets/Images/Search-9.svg "Search-9") ![Close Icon (3)-1](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/Close%20Icon%20(3)-1.svg "Close Icon (3)-1") This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ** ![Close Icon (3)](https://cdn2.hubspot.net/hubfs/325503/Bluechip%20Assets/Images/Close%20Icon%20(3).svg "Close Icon (3)") ##### Knowledge Shared # Insights ##### All Articles ![](https://www.bluechipcommunication.com.au/hubfs/BlueChip%20website/Bluechip%20Assets/Images/down-filled-triangular-arrow.png) - [Financial Services (168)](https://www.bluechipcommunication.com.au/blog/topic/financial-services) - [Public Relations (133)](https://www.bluechipcommunication.com.au/blog/topic/public-relations) - [Marketing (111)](https://www.bluechipcommunication.com.au/blog/topic/marketing) - [Social Media (101)](https://www.bluechipcommunication.com.au/blog/topic/social-media) - [Integrated Marketing (87)](https://www.bluechipcommunication.com.au/blog/topic/integrated-marketing) - [Reputation Management (79)](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) - [Crisis Management (61)](https://www.bluechipcommunication.com.au/blog/topic/crisis-management) - [Growth (46)](https://www.bluechipcommunication.com.au/blog/topic/growth) - [Profile (41)](https://www.bluechipcommunication.com.au/blog/topic/profile) - [COVID-19 (40)](https://www.bluechipcommunication.com.au/blog/topic/covid-19) - [Protect (14)](https://www.bluechipcommunication.com.au/blog/topic/protect) - [BC Team (9)](https://www.bluechipcommunication.com.au/blog/topic/bc-team) - [Blog (7)](https://www.bluechipcommunication.com.au/blog/topic/blog) - [Leadership communication (6)](https://www.bluechipcommunication.com.au/blog/topic/leadership-communication) - [Cyber Security (3)](https://www.bluechipcommunication.com.au/blog/topic/cyber-security) - [Client In The News (2)](https://www.bluechipcommunication.com.au/blog/topic/client-in-the-news) [Client In The News](https://www.bluechipcommunication.com.au/blog/topic/client-in-the-news) ### [Melos Sulicich shares SME success tips on Money News’ “Let’s Talk Business”](https://www.bluechipcommunication.com.au/blog/melos-sulicich-shares-sme-success-tips-on-money-news-lets-talk-business) Melos Sulicich, CEO of Bank of Sydney was interviewed by 2GB’s Money News "Let's Talk Business" segment with Scott Haywood. He shared tips for family-run businesses to make sure ev... [Client In The News](https://www.bluechipcommunication.com.au/blog/topic/client-in-the-news) ### [Target hostile countries, not us, drug giant CSL tells Trump](https://www.bluechipcommunication.com.au/blog/target-hostile-countries-not-us-drug-giant-csl-tells-trump) This is an extract from an article written by Michael Smith and Jessica Gardner in The Australian Financial Review. Published on the 10th July 2025. “It is weighing on the share pr... - ##### [Public Relations](https://www.bluechipcommunication.com.au/blog/topic/public-relations) ## [Finally a lesson from politics worth keeping](https://www.bluechipcommunication.com.au/blog/finally-a-lesson-from-politics-worth-keeping-2/) ###### By The BlueChip Team ###### 26 Jul 2012 [Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) [Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services) [Growth](https://www.bluechipcommunication.com.au/blog/topic/growth) ##### [Reaching High Net Worth Individuals Through Social Media Marketing in 2025](https://www.bluechipcommunication.com.au/blog/how-target-high-net-worth-individuals-social-media) [Public Relations](https://www.bluechipcommunication.com.au/blog/topic/public-relations) [Reputation Management](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) [Crisis Management](https://www.bluechipcommunication.com.au/blog/topic/crisis-management) ##### [The Science of Crisis Communication: Proactive and Reactive Strategies](https://www.bluechipcommunication.com.au/blog/proactive-and-reactive-crisis-communication-strategies) [Profile](https://www.bluechipcommunication.com.au/blog/topic/profile) ##### [Affluence. Effluence. Influence. Do you know the difference?](https://www.bluechipcommunication.com.au/blog/affluence-effluence-influence-do-you-know-the-difference/) [Public Relations](https://www.bluechipcommunication.com.au/blog/topic/public-relations) [Reputation Management](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) [Crisis Management](https://www.bluechipcommunication.com.au/blog/topic/crisis-management) ##### [Introduction to Crisis Communication](https://www.bluechipcommunication.com.au/blog/introduction-to-crisis-communication) # Insights. [Back to all articles](https://www.bluechipcommunication.com.au/blog) - Share - [![](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/facebook.svg) ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.bluechipcommunication.com.au%2Fblog%2Ffinally-a-lesson-from-politics-worth-keeping-2%2F) - [![](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/linked%20in.svg) ](http://www.linkedin.com/shareArticle?mini=true&url=https://www.bluechipcommunication.com.au/blog/finally-a-lesson-from-politics-worth-keeping-2/) - [![](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/twitter-1.svg) ](https://www.twitter.com/share?url=https%3A%2F%2Fwww.bluechipcommunication.com.au%2Fblog%2Ffinally-a-lesson-from-politics-worth-keeping-2%2F) [![Business Meeting Conference Journalism Microphones](https://www.bluechipcommunication.com.au/hs-fs/file-3403286844-jpg/blog-files/bigstock-business-meeting-conference-jo-7227035.jpg?width=740&height=511&name=bigstock-business-meeting-conference-jo-7227035.jpg)](https://www.bluechipcommunication.com.au/hs-fs/file-3403286844-jpg/blog-files/bigstock-business-meeting-conference-jo-7227035.jpg) A week is a long time in politics. But it's just a tad longer for journos covering the often bizarre world of hung parliament politics. Add in this week's COAG interplay between the Feds and the States and bizarre goes to downright absurd. As a former editor turned PR/media trainer who has spent the best part of a decade educating Financial Services executives how to behave when a microphone is switched on, I am on the constant lookout for examples to illustrate a few key points. By the way, the expression "media training" has its own identity crisis, which is a whole other story. But in my book, training people for media is actually about helping to shape people as worthy participants in the game of media. I don't endorse the rote learning approach to media training which is to have folks memorize a bland statement and repeat, no matter what the question. I stick to the basics. Or stuff you might assume to be basic. Like don't attack or threaten a journalist. Don't ever offer a dead bat "no comment" to a question, especially the questions you don't like. Don't, under any circumstances, avoid answering a question, feign a faint, spontaneously [burst into song](http://www.crikey.com.au/2012/07/03/craig-emerson-whyala/) or walk away from a doorstop interview pretending to speak on your mobile phone, throwing a lame threat over your shoulder to call the cops! Yes, I refer here to the Labor Senator Mark Bishop's [efforts in Canberra airport](http://www.abc.net.au/news/2012-07-24/latest-poll-creates-new-wave-of-labor-concern/4151794) this week. A classic piece of footage that went to air on the ABC this week and which will provide much for future BlueChip [media training programs](https://www.bluechipcommunication.com.au/content_common/pg-coaching-training.seo). The past week yielded another gem - in the media "what not to do's" category. Queensland Premier [Campbell Newman's](http://www.couriermail.com.au/news/queensland/premier-campbell-newman-calls-queensland-spain-of-australian-states-and-claims-state-is-on-verge-of-bankrutpcy/story-e6freoof-1226434445262) declaration of bankruptcy ahead of the COAG meetings goes down as one of the best. As they say in Spain "sin duda ha sido una larga semana en la politica" "It surely has been a long week in politics." *This post was first published on 25 July 2012 on [www.cardencalder.com](http://www.cardencalder.com)* [![New call-to-action](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/537730/431002e3-250a-4808-8e24-851fccc589ac.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/537730/431002e3-250a-4808-8e24-851fccc589ac) [![how to drive your fame agenda](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/537730/353fa2e0-53b3-407b-b7b3-d03aa771c86d.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/537730/353fa2e0-53b3-407b-b7b3-d03aa771c86d) ## Related Posts [Public Relations](https://www.bluechipcommunication.com.au/blog/topic/public-relations) [Reputation Management](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) [Crisis Management](https://www.bluechipcommunication.com.au/blog/topic/crisis-management) ###### 14 May 2024 #### [The Science of Crisis Communication: Proactive and Reactive Strategies](https://www.bluechipcommunication.com.au/blog/proactive-and-reactive-crisis-communication-strategies) [Public Relations](https://www.bluechipcommunication.com.au/blog/topic/public-relations) [Reputation Management](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) [Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services) [Protect](https://www.bluechipcommunication.com.au/blog/topic/protect) ###### 10 April 2024 #### [Navigating Regulatory Waters: Friend or Food? 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Sean Aylmer shares his top 5 tips](https://www.bluechipcommunication.com.au/blog/talking-to-the-media-5-tips) [Public Relations](https://www.bluechipcommunication.com.au/blog/topic/public-relations) [Profile](https://www.bluechipcommunication.com.au/blog/topic/profile) [Leadership communication](https://www.bluechipcommunication.com.au/blog/topic/leadership-communication) ###### 03 August 2023 #### [Sonder and Leadership: Realising We're All in This Together](https://www.bluechipcommunication.com.au/blog/sonder-and-leadership) ## Stay up to date ### Marketing insights you’ll want to read. Sign up for our newsletter ## Stay up to date ### Marketing insights you’ll want to read. 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