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This month, BlueChip supported the inaugural Sydney Content Marketing World (CMW) conference as a social media partner – hearing first-hand from some of the best in content marketing and tirelessly tweeting and blogging to share our learning with clients and followers alike.
Over the two-day conference, we heard from some of the greats in content marketing. @JoePulizzi from Content Marketing Institute; Julie Fleischer (@jfly) from Kraft Foods; @ToddWheatland from Kelly Services; Robin James Patrick from AMEX; and even Faustina ‘Fuzzy’ Agolley (@Faustinathefuzz), to name just a few!
While some may think that ‘content marketing’ is just the new buzz word for comms, the various sessions at CMW Sydney were evidence that this strategic approach is not only here to stay, it can deliver serious business results. Namely, it can strengthen a brand and its value proposition; can attract clients via inbound marketing; and can create long-term trusted relationships with existing clients. (And now for the collective response: I wanna get me some of that!).
Globally, brands from Coca-Cola to Credit Suisse have invested in content marketing because of the very real impact to the bottom line. Locally we’re seeing a re-orientation of marketing strategy, teams and budgets as a result.
For more about CMW Sydney email contentready@bluechipcommunication.com.au. Or you can download our Content Marketing Readiness Checklist here.
- See more at: http://www.bluechipcommunication.com.au/prognosis/prognosis-2013-q1/front-row/#sthash.QPcHrnfq.dpuf
