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Change often hurts, even when it’s voluntary. It can hurt a lot more when it’s forced upon us.
As we make our way through the era of digital disruption we all face big changes. Technology is fundamentally altering how we do business, communicate and relate.
This year we reached a tipping point, with far more wealth and financial services Boards, CEOs and leadership teams actively embracing change, rather than fighting it.
As the Boards, CEOs, CMOs and corporate affairs leaders we work with come to grips with the evolution of communication there are bound to be some #fails. Understanding that and accepting it is part of the process. So too is understanding that everyone is on the learning curve – some are just further ahead than others*.
Some things kept our clients safe in the learning process this year. They included sound online reputation risk management, active learning and flexibility. An open mindset and focus on return on investment – impact, not output, metrics – were also key.
We’re looking forward to continuing the evolution in 2014, and wish our clients, friends and subscribers all the best for a safe and happy festive season.
*Don’t fall behind the curve. Join content marketing expert Kevin Cain of OpenView Venture Partners for a free webinar to learn step-by-step how to build a successful content marketing program from the ground up and drive your business forward. Click here to register. If you can’t make the webinar you can read his blog that covers the main points from the webinar.
