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Diary by Sophie Halls Anning
BlueChip Communication CMO series: ‘Is your marketing old school or new school? How about mixing it up?’
In the last month or so BlueChip hosted a series of informal events for clients and industry friends where we shared Carden Calder’s ‘how to take a financial services business from old to new world’ presentation from Content Marketing World 2013.
The marketing directors who attended shared some key challenges that they face in their organisations, many of which Carden’s presentation and the ensuing discussion helped to address, proving the benefit of peer-to-peer learning when it comes to the new world of Content Marketing!
A number of topics discussed at these events have been covered in blog posts – part 1: staying relevant when surrounded by digital natives, establishing clarity in roles and responsibilities andpart 2: overcoming old school thinking that wants to hold onto IP and demonstrating ROI to Internal Stakeholders.
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Wins by Alicia Eu
State Super Financial Services
BlueChip commenced work with State Super Financial Services (SSFS), a long-term public sector financial advice specialist, in August. We’re helping raise the profile of SSFS in Western Australia and the ACT, and showcasing the expertise of the business in providing product and service solutions that complement the organisation’s advice process. With more than 53,000 clients, SSFS has 153 planners based in 18 offices across Australia.
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Team News by Sophie Schuler
New office manager
This quarter we welcomed Katy Washington as our new Office Manager. Katy brings with her a wealth of experience in office administration and we all enjoy her strong organisational skills and dedication to the role.
Katy has already made some positive changes to the way we work here at BlueChip and we are reaping the benefits of her ‘can do’ attitude and tenacity – traits of a true BlueChipper! Welcome to the team, Katy.
Our latest intern
Gabby Watson recently joined the BlueChip team as an Intern while she finishes her communications studies at UTS.
As the newest BlueChipper, Gabby’s contribution to the team has been invaluable and we have all appreciated her enthusiasm and ability to get the job done. You can read more about Gabby’s experience as an Intern on the BlueChip blog.
Farewell to Sophie Halls-Anning
Our General Manager leaves us – in far better shape than she found us – at the end of 2013. After three years helping us set up ‘big agency’ systems and processes Sophie Halls-Anning (aka SHA) is moving on, albeit not far.
Her next role is with our partner firm F4, leading key consumer clients, and helping grow the business using her considerable FMCG, lifestyle and nutrition communication expertise. Thanks to her work, other BlueChippers will be able to run many of the processes she set up, and that support our team to serve clients. A huge thank-you SHA and all the best for your next move.
