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BlueChip Communication f:Insights series: April by Katharine Verville
Financial services corporate affairs heads joined together for the first f:Insights roundtable of 2013, hosted by Lynne Machin, of Lloyds International, in April.
The topic of the day was ‘What blurring lines between Corporate Affairs, Marketing and Social Media might mean for your job’.
Attendees shared experiences and insights into how the rise of social media and social marketing has changed and expanded the scope of corporate affairs roles.
Many agreed the lines are in fact blurring between corporate affairs and marketing, with more and more collaboration and integration accompanying the rise of new media.
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BlueChip Communication f:Insights series: July by Valentina Ciampi
As Corporate Affairs functions change fundamentally, many practitioners are asking: “how should we structure our teams?”
The focus of the most recent f:Insights roundtable, held on 26 July, was the roles within the Corporate Affairs team, covering everything from recruitment to structure and the capabilities and skills most needed now.
Attendees heard first-hand from their peers about the best ways to structure their teams and the importance of cross functionality to an effective Corporate Affairs capability.
We’re looking forward to our next f:Insights roundtable in October. To register your interest, please email lia@bluechipcommunication.com.au.
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Wins by Aideen McDonald
Canstar
A competitive pitch process saw BlueChip Communication win the Canstar account in May. BlueChip is now responsible for the development and implementation of the PR and communication strategy for both Canstar Gold and Canstar Blue.
Canstar Gold researches, compares and rates a holistic suite of banking and insurance products. Canstar Blue researches, compares and rates products and services according to customer satisfaction across categories including banking, telecommunications, appliances, electronics, utilities and FMCG.
BlueChip is already enjoying working with a brand whose primary aim is to educate and help consumers make better choices.
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Team News by Valentina Ciampi
It’s a girl!
On 3 June, our colleague Tamera Lang welcomed a beautiful baby girl – Odette Mackenzie Lang – to the world. We’re happy to report that proud first-time mum and baby are both doing well. While we miss Tamera we’re extremely happy for her and wish her all the best during this exciting time.
Welcome to the team
We couldn’t be happier to welcome Sophie Schuler as a Senior Account Executive. Sophie has been working with us for some time on a contract basis and we’ve been so impressed by her strong intellect, great organisational skills and media relations prowess that we couldn’t resist the opportunity to ask her to become a fully-fledged BlueChipper. Kia ora, Sophie!
Promotions
BlueChip congratulates both Katharine Verville and Valentina Ciampi on their promotions to Account Executive and Consultant respectively. Both Katharine and Valentina have displayed determination, a strong work ethic and the utmost dedication to delivering the best for their clients. True BlueChippers! Their promotions are well deserved and acknowledge the significant contribution they make to BlueChip. Congratulations Katharine and Valentina!
