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Diary by Natasha Drilon
BlueChip Communication CMO series: ‘Content marketing: are you ready?’
In April, BlueChip hosted a content marketing event for CMOs – the second of the year. Attendees heard insights from Michael Kirsten, Director of Global Content Marketing & Strategy at Kelly Services, and Kevin Cain, content marketing and communications strategist specialising in the financial services industry.
The event enabled a tight group from some of the big names in financial services to both hear practical advice from experts who’ve actually done it and to frankly share the real life highs and lows of the content marketing journey. Networking was key, with a scramble to exchange contact details at the end of the morning – always the sign of a successful and valuable event.
In our related blog, Michael Kirsten recapped the top 10 lessons in content marketing shared on the day.
Learn more about making content marketing work from our eBook ‘Content marketing for financial services: a six-step guide to make it work’.
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Wins by Sophie Schuler
It’s been busy in the BlueChip office with many new clients coming on board. Here’s a taste of the many and varied projects we’ve been working on.
BlueChip recently completed a project with a well-known global brand to deliver its first ever thought leadership media and marcomms campaign. Early results are promising, with broad media recognition for the key concepts our client identified.
A major bank recently chose BlueChip after a competitive process to help maintain and grow its thought leadership position and profile for a critical business.
A major global institution recently commissioned our team to complete a digital strategy to help retain customers and increase their satisfaction.
Working with current clients we have also completed projects in digital marketing for asset managers, content marketing media partnerships, online CEO profile building and social media crisis prevention and management.
Financial Services Council
After partnering with the FSC to develop and implement a successful content marketing strategy for its 2014 Life Insurance Conference, we were re-engaged to continue building on these foundations for the upcoming 2014 FSC Annual Conference. The campaign/s past and present clearly show how effective a strong content strategy can be.
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Team News by Valentina Ciampi
Hellos & goodbyes
It’s been a time of great movement and excitement at BlueChip where a series of hellos and goodbyes have taken place as we’ve reshaped our team.
After four fabulous, fun-filled years, we bade farewell to our beloved Aideen McDonald, who’s moved on to follow a great career opportunity with our blessing and massive thanks for her huge contribution to BlueChip. Never fear Aideen fans – you’ll have the chance to experience her legendary charm first-hand at future BlueChip and alumni events.
Our redoubtable Kaye Verville also returned to her native USA after her allotted two years in Oz. She’s currently slumming it in uber-trendy Brooklyn, getting her finger on the pulse of the NYC integrated communications scene and of course, keeping her hand in with the BlueChip team – albeit in a different timezone. (G’day, Kaye!)
In a move that keeps her well and truly in the BlueChip circle, Holly Clark has also made a career change. While she’s no longer in the office on a regular basis, she’s continuing to contribute her massive smarts and experience on a range of key clients. (Thanks Hol.)
But it wasn’t all goodbyes. In fact, our office has never been busier welcoming new additions to help us deliver the best client outcomes – including on the ever-growing number of social, content and digital engagements we’re now taking on.
In our media and PR team we’ve welcomed Natasha Drilon as an Account Assistant. Tash, who was formerly at Lloyd’s International, has been providing invaluable support to our team and clients as she adjusts her career focus from internal to external comms – bringing plenty of financial services experience and a strong international bent with her.
With social media, content marketing and digital integration top of mind for so many clients, our focus has been on making sure we deliver tip top results in these spheres. We’ve brought on a range of partners and team members to enhance our capability in this regard, including Kevin Cain, financial services content marketing specialist – fresh from US shores (see Kevin’s contribution in this edition of PRognosis). Broad scale digital strategies continue to be supported by the expertise of Bill Roberts, with our social activity enhanced by input from Roger Christie.
As we move ahead we’ll continue to reshape our team and business in a way that supports the ever-growing breadth of activity on which our clients need support – from media and PR to the leading edge of digital, social and content.
BlueChip’s 10-year anniversary
This June marked a special occasion for us – BlueChip’s 10-year anniversary. Since its humble beginnings with three staff and 17 boardroom chairs (that was a bit premature!), the business has evolved continually. We’re proud of our achievements and want to thank you all for the role you’ve played in our journey – we’re lucky to have worked alongside so many leading brands in the financial services industry.
After 10 years we’re still passionate about helping financial services organisations achieve transformational results through great communication while helping Australians make better decisions about their financial futures. And we’re looking forward to the next 10 years.
