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The Diary by Kaitlin Walsh
The Asset Wars
BlueChip Communication recently held its inaugural ‘Asset Wars’ event, at which a panel of five financial services clients put the case for ‘their’ asset class before a group of media and industry peers, who voted for the ‘winner’ via the audience-fired ‘clapometer’.
The combatants were tense, bouncing in their ergonomic chairs and shuffling their palm cards restlessly as they eyed each other along the board table. Pre-match sledging, while not encouraged, was strongly in evidence. The pointed slights and asides flew thicker and faster than blame at a DJ’s shareholders meeting. Sensing blood, the crowd grew restless. They were hungry for action.
And action aplenty there was as five BlueChip ‘asset warriors’ took up the cudgels on behalf of ‘their’ asset class.
The panel consisted of Tim Samway, Managing Director of Hyperion Asset Management, who made the case for Australian equities. Grant Forster, CEO of Principle Global Investors, represented international equities. Greg McAweeney, Managing Director of RaboDirect, promoted cash while Susan Buckley, Managing Director of QIC, flew the flag for fixed interest. Jason Huljich, CEO of Centuria Property Funds, who stood up for unlisted commercial property.
Each of the troops was charged with addressing an audience of industry peers and media and persuading them of the virtues of their asset class and its vital role in the portfolio during these volatile times.
And who’d have thought an-hour-and-a-half of pure finance talk could be so entertaining? It all came down to the sheer gladiatorial skill of our talent, who put on a great show for the assembled masses.
After some curly questions with notice and a vigorous and pointed Q&A from the floor – which included that hoary old chestnut: ‘How would you invest your mother’s money’, the crowd was more than ready to cast its vote.
The popular winner on the night?
International equities and the stand-up performance from Grant Forster from Principal. For his trouble, Grant took home a bottle of French bubbles, a lavish dinner voucher, personalised certificate and of course, the real prize: BlueChip Communication Asset Wars perpetual trophy.
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Team News by Katharine Verville & Alicia Eu
New hire
This quarter saw another Chipper added to the ranks. Tamera Lang has joined as a Consultant, after completing an internship at BlueChip in the winter. Following a luxurious European holiday, Tamera decided she just couldn’t stay away. This is good news for BlueChip as Tamera brings a wealth of expertise and industry knowledge, not to mention social media know-how, to her clients across the financial services industry. A lawyer who’s spent many years working in tax advisory and policy advocacy, Tamera has switched her focus to the communication sphere with great results.
Promotions
BlueChip also congratulates Aideen McDonald and Michelle Ryan on their promotions to Senior Consultants. This recognises not only their top-notch capabilities but also the leadership they provide the BlueChip team. Both Aideen and Michelle have consistently delivered high calibre results for their clients, particularly in crisis management and social media fields. Congrats to Aideen and Michelle!
The nature of our recent hires and the flavour of our most recent promotions reflects the growing shift of the BlueChip business to a broader consultancy model, which has seen us increasingly offering our clients access to an integrated blend of content marketing and social media consultancy in addition to our continued expertise in media & public relations services.
Awards
SABRE win
The 2012 Holmes Report Asia Pacific SABRE Awards recognise communication campaigns that demonstrate the highest levels of integrity, creativity and effectiveness across the Asia-Pacific region. And we’re happy to report that BlueChip won a Gold Award at for best campaign in Financial Communication with our 2011 National Savings and Debt Barometer (NSDB) campaign for RaboDirect.
Shortlist for Campaign Asia-Pacific
BlueChip was also shortlisted for the Campaign Asia-Pacific Australia / New Zealand Specialist Agency of the Year award, which recognises inspired leadership, management excellence, outstanding business performance and overall achievements in the communication and advertising industries in both countries.
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Wins by Tamera Lang
Select Asset Management
BlueChip has commenced a project with Select Asset Management, one of Australia’s leading specialist investment management group. We are assisting Select’s executive team with PR and communication support to build greater awareness of their service offering and some new initiatives in their business. ANZ Equity Markets Also this month, BlueChip commenced work with ANZ Equity Markets, an expert provider of equity market solutions targeted at wealth creation and preservation. We are helping this high performance team with a media awareness and engagement program.
ANZ Equity Markets
Also this month, BlueChip commenced work with ANZ Equity Markets, an expert provider of equity market solutions targeted at wealth creation and preservation. We are helping this high performance team with a media awareness and engagement program.
