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We've got some exciting news to share... Our brand spanking new playbook The Complete Guide to Content Distribution for Financial Services is now available for download! (And yes, it's free.)
You might have noticed our theme for this quarter is content distribution. Here's why we chose it.
Just about a year and a half ago, BlueChip launched its integrated marketing service because we realised that PR was evolving. With the prevalence of new media in this digital age we live in, traditional media relations alone is only part of the bigger picture, and will not get the traction your brand needs.
Long gone are the days when news publications were the public's main source of information. Because information is so easily available from such a wide variety of sources, there is now an infinite number of ways people are hearing about your brand. And we know that 67% of the buyer’s journey is now done digitally. This means potential customers are making their minds up about your company and products from what they see online.
The truth is, your potential customers are out there looking for information about you. If they can't find it, they will get frustrated. If you make sure all the information they need to help them make a decision is available and easily found, you have a much higher chance of making them your customers.
This calls for a new approach to building and protecting your brand's reputation - one that is multi-channel and content-driven (and we say content in a broader sense, encompassing everything from blogs and ebooks to the media coverage you get from PR).
And that's what we call integrated marketing. Our goal, stated simply, is to help financial services brands create and then leverage content in a smart way, through owned, earned and paid channels. It's how brands reach the right audience with the right message.
Page from The Complete Guide to Content Distribution for Financial Services
Through our daily conversations we realised that many financial services brands are producing some really great content, but are just not distributing and amplifying it well enough, meaning that much of it just sits idly in some corner of the internet without getting the exposure it deserves.
Page from The Complete Guide to Content Distribution for Financial Services
That's why we created this playbook to help financial services companies learn how to distribute their content effectively. Read it to:
- Learn how to use different channels to promote your content
