Financial services marketing that works


At BlueChip, we speak your language. We know financial services and we’re marketing communication experts. That means better business results.


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Integrated marketing ROI


content marketing

Attract and retain customers, tell your
brand story and drive revenue


public relations

Build and protect your personal reputation,
and your company’s


Digital Strategy

Shift to digital marketing and engagement:
acquisition, nurture and retention

our results


BlueChip’s Net Promoter Score

$ M

Deposits following a PR and
customer communication-led
retail bank product launch

Page views from a single
financial planning blog
post with an average time
on page of 6:44

Articles generated in a single
month for an asset management
client with a $5,000 budget

Website hits after a seven-day
consumer financial ratings PR

Web inquiries in the 48 hours
after an online life insurance
product launch

It's an integrated World

Multi-channel, fragmented media habits and time-poor audiences have changed the marketing game.
Where in your client’s day can you build trust, add value and create the right conversation or conversion?

our ideas

Keep calm and carry on. Six steps to success for communicating in uncertain times

In uncertain times, leaders in the financial services industry could do worse than taking a leaf out of Winston Churchill’s book. From the earliest days…

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Extending your PR beyond tomorrow’s fish and chip wrapping

The front page of The AFR is still seen as the Holy Grail when it comes to financial services public relations (PR), unless you’re Tony…

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Content Marketing for Financial Services: A Six-Step Guide to Make it Work

The world of financial services marketing is evolving. As paid media gives way to owned and earned media, savvy financial services companies are rethinking their…

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