Financial services marketing that works


At BlueChip, we speak your language. We know financial services and we’re marketing communication experts. That means better business results.


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Integrated marketing ROI


content marketing

Attract and retain customers, tell your
brand story and drive revenue


public relations

Build and protect your personal reputation,
and your company’s


Digital Strategy

Shift to digital marketing and engagement:
acquisition, nurture and retention

our results


BlueChip’s Net Promoter Score

$ M

Deposits following a PR and
customer communication-led
retail bank product launch

Page views from a single
financial planning blog
post with an average time
on page of 6:44

Articles generated in a single
month for an asset management
client with a $5,000 budget

Website hits after a seven-day
consumer financial ratings PR

Web inquiries in the 48 hours
after an online life insurance
product launch

It's an integrated World

Multi-channel, fragmented media habits and time-poor audiences have changed the marketing game.
Where in your client’s day can you build trust, add value and create the right conversation or conversion?

our ideas

7 things you need to know NOW to exploit digital #winner

  You already know marketing has changed forever. What you might not know is the good and bad news about that from the Economist Intelligence Unit….

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Budget 2015 – Good, bad or indifferent?

Bluechip asks the experts There were no real surprises in last night’s Budget. Which was itself no surprise. Many of the major initiatives were announced…

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Content Marketing for Financial Services: A Six-Step Guide to Make it Work

The world of financial services marketing is evolving. As paid media gives way to owned and earned media, savvy financial services companies are rethinking their…

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Learn more about financial services marketing that works!

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