Financial services communication that works

At BlueChip, we speak your language. We know financial services and we’re PR and marketing experts. That means better business results.

Our Results

93%

BlueChip’s Net Promoter Score

$23M

Deposits following a PR and
customer communication-led
retail bank product launch

20,000

Page views from a single
financial planning blog
post with an average time
on page of 6:44

30

Articles generated in a single
month for an asset management
client with a $5,000 budget

7,000

Website hits after a seven-day
consumer financial ratings PR
campaign

600

Web inquiries in the 48 hours
after an online life insurance
product launch

It's an integrated World

Multi-channel, fragmented media habits and time-poor audiences have changed the communications game.
Where in your client’s day can you build trust, add value and create the right conversation or conversion?

Our Ideas

What Game of Thrones’ Tyrion Lannister can teach financial services CMOs – Part 2

By Olivia Fairfield

   

2017 is no stranger to brand crises reminding us that brand reputation can plummet in the wake of a scandal. The events of the last few weeks have highlighted how even for the Commonwealth Bank of Australia (CBA) there has been one poor decision too many...

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A Glimpse Into The Future at the FSC Leaders' Summit

By Samantha Smith

   

At this year’s FSC Future Leaders conference, held on the 25th and 26th of July in sunny Sydney, the focus has been on the future – from 3D printing and virtual reality headsets, to the rise of millennials as super members and what’s next in the long list of market disruption...

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What Game of Thrones’ Tyrion Lannister can teach financial services CMOs – Part 1

By Danielle Stitt

   

The imp, as he’s unkindly called in the popular TV series, once said, “It’s easy to confuse ‘what is’ with ‘what ought to be,’ especially when ‘what is’ has worked out in your favor.” Isn’t that just so true of marketing?

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