Financial services marketing that works


At BlueChip, we speak your language. We know financial services and we’re marketing communication experts. That means better business results.


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Integrated marketing ROI


content marketing

Attract and retain customers, tell your
brand story and drive revenue


public relations

Build and protect your personal reputation,
and your company’s


Digital Strategy

Shift to digital marketing and engagement:
acquisition, nurture and retention

our results


BlueChip’s Net Promoter Score

$ M

Deposits following a PR and
customer communication-led
retail bank product launch

Page views from a single
financial planning blog
post with an average time
on page of 6:44

Articles generated in a single
month for an asset management
client with a $5,000 budget

Website hits after a seven-day
consumer financial ratings PR

Web inquiries in the 48 hours
after an online life insurance
product launch

It's an integrated World

Multi-channel, fragmented media habits and time-poor audiences have changed the marketing game.
Where in your client’s day can you build trust, add value and create the right conversation or conversion?

our ideas

Social media: don’t risk not risking it

  “The internet. It’ll never take off.” “Email. It’s way too risky.” It’s thinking that’s right up there with Decca Records’ decision not to sign…

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Time to take the social stage – before someone does it for you

We’ve just seen Tony Abbott ban his frontbenchers from appearing on ABC TV’s Q&A program. It’s a decision that – among other issues – starkly…

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Social Media for the Financial Services CEO

With the proliferation of social media, the need for CEOs to harness this powerful medium has never been more important. A key component in today’s…

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