Blog

Danielle Stitt

O: +61 2 9018 8600
M: +61 2 416 043 520
danielle@bluechipcommunication.com.au

What Game of Thrones’ Tyrion Lannister can teach financial services CMOs – Part 1

The imp, as he’s unkindly called in the popular TV series, once said, It’s easy to confuse ‘what is’ with ‘what ought to be,’ especially when ‘what is’ has...

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Topics: social media, financial services industry, content marketing and thought leadership

Spaceship: A lesson in how to launch a financial services product

Spaceship, a high-tech superannuation product pitched at millennials, achieved what most financial services marketers and CEOs dream of – 20,000 people...

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Topics: social media, financial services industry, content marketing and thought leadership, integrated marketing

How PR supports or destroys brand - just ask United Airlines

United Airlines (UA) has made the headlines this week for all the wrong reasons. Dragging paying customers down plane aisles does not make anyone feel they’re...

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Topics: public relations, reputation management, financial services industry, crisis management

Getting your email on in 2017 – Human behaviour hacks every financial services marketer should know

Email. The cornerstone of any financial services marketer’s kit bag. Not the shiny object it once was after Digital Equipment Corp marketing manager Gary Thuerk...

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Topics: content marketing and thought leadership, integrated marketing

“Trump is a marketing genius” - David Meerman Scott #Inbound16

Nineteen thousand marketers and I are at Inbound16 in Boston to learn all things marketing. This year’s conference just happens to coincide with the US...

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Topics: social media, public relations, reputation management, integrated marketing

Getting commercial with your Asset Management Content Marketing

 

Asset Management marketers are going to be increasingly marginalised and find “fighting” for budget increasingly difficult unless we can show ROI on marketing...

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Topics: content marketing and thought leadership, asset management

Budget 2016 is out. Now what’s a financial services marketer to do?

In short, respond to questions clients ask, not the questions you think they want to ask.

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Topics: public relations, financial services industry

Top 5 Resources to turn up the volume on your content

Two million+ blogs were written today.

Source: worldometers.info

It’s a mind-boggling number, and a lot of content. But in the final analysis, is it really the...

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Topics: content marketing and thought leadership, integrated marketing

Seeing the forest AND the trees - The Ultimate Blog Template for Financial Services

If a blank screen fills you with dread, use our handy 15-step template to give your financial services blog posts punch, consistency and even a little SEO juice.

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Topics: social media, content marketing and thought leadership, integrated marketing

Talk the talk and your CFO will walk the walk

Is it possible to give the CFO harder metrics and demonstrate the benefits of marketing campaigns?

The answer is yes, within reason.

Ever thought your CFO might...

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Topics: content marketing and thought leadership

The pointy end of PR: how to sharpen up your integrated PR for lead generation in financial services

There are three ways to slice and dice your integrated public relations to help grow your business: awareness, SEO and lead generation. Awareness is well...

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Topics: public relations, integrated marketing

Show me the money

Selling the business case for a social CEO: a financial services CMO’s guide

There has been plenty written about the growing importance of social media for the...

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Topics: social media

The joy of marketing: a thoroughly modern financial services love story

Love your customers and they’ll love you back. That’s a key lesson from four days at Hubspot’s #Inbound15 conference held in Boston, Massachusetts last week....

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Topics: content marketing and thought leadership, integrated marketing

Automation, technology and living the four-hour marketing dream

Ten thousand marketing fanatics, 246 sessions, three days. It’s HubSpot’s Inbound 2015 conference and I’m in Boston to drink the marketing Kool-Aid. With...

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Topics: integrated marketing

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