Leadership: smart people, stupid groups and better decisions
Is this the face of leadership? Who knows? It might depend on who else was around at the time. Because leadership is situational, and generally…read more
Man vs machine: is fin-tech and robo advice really a threat to financial...
Financial services communicators and marketers would be well served to pay close attention to the happenings at the Financial Planning Association’s (FPA’s) annual congress, where…read more
The unlikely marriage of PR and SEO, and five tips to make the match
Once upon a time, in a pre-integrated era, PR and search engine optimization (SEO) existed as two distinct entities, particularly in the financial services industry….read more
Three reasons to get blogging today (and three tips to make the most of ...
The role of public relations in financial services may not have changed; the need to build and protect brand and reputation remains as strong as…read more
Ethics, Robots and Women on Boards – Hot Topics for the Future of ...
The importance of ethics in financial services, the future of robots and artificial intelligence and the undeniable benefits of having women on boards: these issues…read more
PR is dead. Long live PR. Why PR for financial services is alive and wel...
PR for financial services isn’t dead, it’s just undergoing a revamp. Old school tactics (some at least) still work – but only when updated for…read more
The joy of marketing: a thoroughly modern financial services love story
Love your customers and they’ll love you back. That’s a key lesson from four days at Hubspot’s #Inbound15 conference held in Boston, Massachusetts last week….read more
Automation, technology and living the four-hour marketing dream
Ten thousand marketing fanatics, 246 sessions, three days. It’s Hubspot’s Inbound 2015 conference and I’m in Boston to drink the marketing Kool-Aid. With keynote speakers…read more
The top five Twitter habits of very effective CEOs
Forget I’m OK, you’re OK. Because if you really want to know how to win customers and influence stakeholders then it’s time to give social…read more
Yeah baby! Time to think beyond your own boardroom
Forget “turn on, tune in, drop out”. Because, sadly for the psychedelic, it’s 2015. That means it’s time to get LinkedIn instead. And it’s CEOs…read more