Record number of leads generated from on- and offline PR: on time, in budget

Melos Sulicich shares SME success tips on Money News’ “Let’s Talk Business”

Melos Sulicich, CEO of Bank of Sydney was interviewed by 2GB’s Money News "Let's Talk Business" segment with Scott Haywood. He shared tips for family-run businesses to make sure ev...

Client In The News

Target hostile countries, not us, drug giant CSL tells Trump

This is an extract from an article written by Michael Smith and Jessica Gardner in The Australian Financial Review. Published on the 10th July 2025. “It is weighing on the share pr...

Canstar challenged BlueChip to create and implement a campaign to boost home owner visits to the Canstar website: all within a week of the brief. BlueChip created the Canstar 10 Minute Challenge, a call to Australians with a home loan to see just how much money they could save on their mortgage. BlueChip recommended:

A simple, easy online tool (to be developed by Canstar) with real consumer utility
Tailored content to show the alternative use of potential savings (e.g., a new car)
Media strategy focusing on online outlets to maximize media promotion of the URL and consumer traffic

Results

Awarded a “Highly recommended” by the Public Relations Institute of Australia, the campaign delivered:

10,000%

Unique visitors, with all media
including the URL in coverage
4,000%

Home loan customers
entering their data
500%

New leads for Canstar’s
mortage comparison service

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Melos Sulicich shares SME success tips on Money News’ “Let’s Talk Business”

Target hostile countries, not us, drug giant CSL tells Trump

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