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AMIST sought a creative Facebook campaign to increase brand awareness and loyalty, and ultimately increase members. BlueChip delivered campaign strategy, tactical advice and team capability development:
- Audience persona development (workshop) & campaign tactics
- Team training & playbook for the platform (Facebook) and management / monitoring tools
- Social media guidelines and policy
Results
A complete strategy to help our client:
- Creative campaign based on deep audience insight and analysis
- A new, cost-effective online communication channel to support member relationship endeavors
- Upskilled in-house team capable of successful campaign implementation
Client case study and contact details available on request.
