---
title: "Women in Super: Sustainability matters"
description: Sustainability was the theme at June’s Women in Super lunch, where speakers from Mercer and Lend Lease took the audience – BlueChip included – through the case for sustainable investing and why it’s particularly relevant in the superannuation environment.
image: https://www.bluechipcommunication.com.au/hubfs/BlueChip_Communication.jpg
---

[![Bluechip_Logo](https://cdn2.hubspot.net/hubfs/325503/Bluechip%20Assets/Images/Bluechip_Logo.svg "Bluechip_Logo")](https://www.bluechipcommunication.com.au/)

![Search-9](https://www.bluechipcommunication.com.au/hubfs/BlueChip%20website/Bluechip%20Assets/Images/Search-9.svg "Search-9")

![Close Icon (3)-1](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/Close%20Icon%20(3)-1.svg "Close Icon (3)-1")

This is a search field with an auto-suggest feature attached.

- There are no suggestions because the search field is empty.

**

![Close Icon (3)](https://cdn2.hubspot.net/hubfs/325503/Bluechip%20Assets/Images/Close%20Icon%20(3).svg "Close Icon (3)")

##### Knowledge Shared

# Insights

##### All Articles

![](https://www.bluechipcommunication.com.au/hubfs/BlueChip%20website/Bluechip%20Assets/Images/down-filled-triangular-arrow.png)

- [Financial Services (168)](https://www.bluechipcommunication.com.au/blog/topic/financial-services)
- [Public Relations (133)](https://www.bluechipcommunication.com.au/blog/topic/public-relations)
- [Marketing (111)](https://www.bluechipcommunication.com.au/blog/topic/marketing)
- [Social Media (101)](https://www.bluechipcommunication.com.au/blog/topic/social-media)
- [Integrated Marketing (87)](https://www.bluechipcommunication.com.au/blog/topic/integrated-marketing)
- [Reputation Management (79)](https://www.bluechipcommunication.com.au/blog/topic/reputation-management)
- [Crisis Management (61)](https://www.bluechipcommunication.com.au/blog/topic/crisis-management)
- [Growth (46)](https://www.bluechipcommunication.com.au/blog/topic/growth)
- [Profile (41)](https://www.bluechipcommunication.com.au/blog/topic/profile)
- [COVID-19 (40)](https://www.bluechipcommunication.com.au/blog/topic/covid-19)
- [Protect (14)](https://www.bluechipcommunication.com.au/blog/topic/protect)
- [BC Team (9)](https://www.bluechipcommunication.com.au/blog/topic/bc-team)
- [Blog (7)](https://www.bluechipcommunication.com.au/blog/topic/blog)
- [Leadership communication (6)](https://www.bluechipcommunication.com.au/blog/topic/leadership-communication)
- [Cyber Security (3)](https://www.bluechipcommunication.com.au/blog/topic/cyber-security)
- [Client In The News (2)](https://www.bluechipcommunication.com.au/blog/topic/client-in-the-news)

<https://www.bluechipcommunication.com.au/blog/melos-sulicich-shares-sme-success-tips-on-money-news-lets-talk-business>

[Client In The News](https://www.bluechipcommunication.com.au/blog/topic/client-in-the-news)

### [Melos Sulicich shares SME success tips on Money News’ “Let’s Talk Business”](https://www.bluechipcommunication.com.au/blog/melos-sulicich-shares-sme-success-tips-on-money-news-lets-talk-business)

 Melos Sulicich, CEO of Bank of Sydney was interviewed by 2GB’s Money News "Let's Talk Business" segment with Scott Haywood. He shared tips for family-run businesses to make sure ev...

<https://www.bluechipcommunication.com.au/blog/target-hostile-countries-not-us-drug-giant-csl-tells-trump>

[Client In The News](https://www.bluechipcommunication.com.au/blog/topic/client-in-the-news)

### [Target hostile countries, not us, drug giant CSL tells Trump](https://www.bluechipcommunication.com.au/blog/target-hostile-countries-not-us-drug-giant-csl-tells-trump)

 This is an extract from an article written by Michael Smith and Jessica Gardner in The Australian Financial Review. Published on the 10th July 2025. “It is weighing on the share pr...

- ##### [Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services)

## [Women in Super: Sustainability matters](https://www.bluechipcommunication.com.au/blog/women-in-super-sustainability-matters)

###### By The BlueChip Team

###### 01 Apr 2013

[Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) [Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services) [Growth](https://www.bluechipcommunication.com.au/blog/topic/growth)

##### [Reaching High Net Worth Individuals Through Social Media Marketing in 2025](https://www.bluechipcommunication.com.au/blog/how-target-high-net-worth-individuals-social-media)

[Public Relations](https://www.bluechipcommunication.com.au/blog/topic/public-relations) [Reputation Management](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) [Crisis Management](https://www.bluechipcommunication.com.au/blog/topic/crisis-management)

##### [The Science of Crisis Communication: Proactive and Reactive Strategies](https://www.bluechipcommunication.com.au/blog/proactive-and-reactive-crisis-communication-strategies)

[Profile](https://www.bluechipcommunication.com.au/blog/topic/profile)

##### [Affluence. Effluence. Influence. Do you know the difference?](https://www.bluechipcommunication.com.au/blog/affluence-effluence-influence-do-you-know-the-difference/)

[Public Relations](https://www.bluechipcommunication.com.au/blog/topic/public-relations) [Reputation Management](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) [Crisis Management](https://www.bluechipcommunication.com.au/blog/topic/crisis-management)

##### [Introduction to Crisis Communication](https://www.bluechipcommunication.com.au/blog/introduction-to-crisis-communication)

# Insights.

[Back to all articles](https://www.bluechipcommunication.com.au/blog)

- Share
- [![](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/facebook.svg) ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.bluechipcommunication.com.au%2Fblog%2Fwomen-in-super-sustainability-matters)
- [![](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/linked%20in.svg) ](http://www.linkedin.com/shareArticle?mini=true&url=https://www.bluechipcommunication.com.au/blog/women-in-super-sustainability-matters)
- [![](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/twitter-1.svg) ](https://www.twitter.com/share?url=https%3A%2F%2Fwww.bluechipcommunication.com.au%2Fblog%2Fwomen-in-super-sustainability-matters)

![BlueChip_Communication.jpg](https://www.bluechipcommunication.com.au/hs-fs/hubfs/BlueChip_Communication.jpg?width=640&name=BlueChip_Communication.jpg "BlueChip_Communication.jpg")

Sustainability was the theme at June’s [Women in Super](http://womeninsuper.com.au/) lunch, where speakers from Mercer and Lend Lease took the audience – BlueChip included – through the case for sustainable investing and why it’s particularly relevant in the superannuation environment.

The first speaker, Jillian Reid, Principal of Responsible Investment at [Mercer](http://www.mercer.com.au/home), pointed out that sustainable investing – or versions thereof – is by no means a new concept and can be traced back as far as the 1800s. She also highlighted the role (and short termism) of vested interests in framing discussion around ESG investing and the myth that returns and some kind of sustainability screening (for example, ‘fair capitalism’) are mutually exclusive (they’re not). On the contrary, she maintained, having some kind of sustainability screening to guide investing over the long horizons that typify many superannuation investments is basic risk management.

Second up was Anita Mitchell, General Manager, Sustainability, from [Lend Lease](http://www.lendlease.com/site-settings/splashpage.aspx), who made an equally strong case for sustainable investing in property. Using the marquee development on Sydney’s CBD harbourfront, Barangaroo, as the example, she pointed out the virtues of a sustainable approach from many different standpoints: for investors, owners, site users and the community.

For more on the sustainability in super lunch, including the [Mercer](http://www.mercer.com.au/home) presentation, see our [blog](http://blog.bluechipcommunication.com.au/many-happy-returns-how-to-become-part-of-the-smartest-play-of-all/).

[![New call-to-action](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/537730/431002e3-250a-4808-8e24-851fccc589ac.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/537730/431002e3-250a-4808-8e24-851fccc589ac)

[![how to drive your fame agenda](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/537730/353fa2e0-53b3-407b-b7b3-d03aa771c86d.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/537730/353fa2e0-53b3-407b-b7b3-d03aa771c86d)

## Related Posts

<https://www.bluechipcommunication.com.au/blog/the-risk-radar-q2-2025>

[Reputation Management](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) [Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services) [Crisis Management](https://www.bluechipcommunication.com.au/blog/topic/crisis-management) [Protect](https://www.bluechipcommunication.com.au/blog/topic/protect) [Cyber Security](https://www.bluechipcommunication.com.au/blog/topic/cyber-security) [Leadership communication](https://www.bluechipcommunication.com.au/blog/topic/leadership-communication)

###### 03 July 2025

#### [Your Q2 Risk Radar: Crisis signals from ASIC, APRA and the Australian media](https://www.bluechipcommunication.com.au/blog/the-risk-radar-q2-2025)

<https://www.bluechipcommunication.com.au/blog/the-rbas-rate-cut-financial-services-leaders>

[Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services) [Profile](https://www.bluechipcommunication.com.au/blog/topic/profile) [Leadership communication](https://www.bluechipcommunication.com.au/blog/topic/leadership-communication)

###### 18 February 2025

#### [What the RBA’s rate cut means for financial services leaders: Your chance to shape the conversation](https://www.bluechipcommunication.com.au/blog/the-rbas-rate-cut-financial-services-leaders)

<https://www.bluechipcommunication.com.au/blog/geopolitical-risks-in-pr-and-corporate-communications>

[Reputation Management](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) [Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services) [Crisis Management](https://www.bluechipcommunication.com.au/blog/topic/crisis-management) [Protect](https://www.bluechipcommunication.com.au/blog/topic/protect) [Leadership communication](https://www.bluechipcommunication.com.au/blog/topic/leadership-communication)

###### 06 February 2025

#### [Addressing Geopolitical Risks In Your Corporate Communications: The 2025 Guide](https://www.bluechipcommunication.com.au/blog/geopolitical-risks-in-pr-and-corporate-communications)

<https://www.bluechipcommunication.com.au/blog/demobrat-is-gen-z-marketing>

[Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) [Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services) [Growth](https://www.bluechipcommunication.com.au/blog/topic/growth)

###### 07 August 2024

#### [Democrat or Demobrat? How meme-driven Gen Z marketing reached US politics and why it works](https://www.bluechipcommunication.com.au/blog/demobrat-is-gen-z-marketing)

<https://www.bluechipcommunication.com.au/blog/how-target-high-net-worth-individuals-social-media>

[Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) [Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services) [Growth](https://www.bluechipcommunication.com.au/blog/topic/growth)

###### 25 June 2024

#### [Reaching High Net Worth Individuals Through Social Media Marketing in 2025](https://www.bluechipcommunication.com.au/blog/how-target-high-net-worth-individuals-social-media)

<https://www.bluechipcommunication.com.au/blog/apple-intelligence-ai>

[Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) [Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services) [Growth](https://www.bluechipcommunication.com.au/blog/topic/growth)

###### 19 June 2024

#### [The Dual Edge of Apple's AI Sword: Innovation and Implications](https://www.bluechipcommunication.com.au/blog/apple-intelligence-ai)

## Stay up to date

### Marketing insights you’ll want to read.

Sign up for our newsletter

## Stay up to date

### Marketing insights you’ll want to read.

Sign up for our newsletter

### Other Topics

- [Financial Services (168)](https://www.bluechipcommunication.com.au/blog/topic/financial-services)
- [Public Relations (133)](https://www.bluechipcommunication.com.au/blog/topic/public-relations)
- [Marketing (111)](https://www.bluechipcommunication.com.au/blog/topic/marketing)
- [Social Media (101)](https://www.bluechipcommunication.com.au/blog/topic/social-media)
- [Integrated Marketing (87)](https://www.bluechipcommunication.com.au/blog/topic/integrated-marketing)
- [Reputation Management (79)](https://www.bluechipcommunication.com.au/blog/topic/reputation-management)
- [Crisis Management (61)](https://www.bluechipcommunication.com.au/blog/topic/crisis-management)
- [Growth (46)](https://www.bluechipcommunication.com.au/blog/topic/growth)
- [Profile (41)](https://www.bluechipcommunication.com.au/blog/topic/profile)
- [COVID-19 (40)](https://www.bluechipcommunication.com.au/blog/topic/covid-19)
- [Protect (14)](https://www.bluechipcommunication.com.au/blog/topic/protect)
- [BC Team (9)](https://www.bluechipcommunication.com.au/blog/topic/bc-team)
- [Blog (7)](https://www.bluechipcommunication.com.au/blog/topic/blog)
- [Leadership communication (6)](https://www.bluechipcommunication.com.au/blog/topic/leadership-communication)
- [Cyber Security (3)](https://www.bluechipcommunication.com.au/blog/topic/cyber-security)
- [Client In The News (2)](https://www.bluechipcommunication.com.au/blog/topic/client-in-the-news)

![Logo white](https://cdn2.hubspot.net/hubfs/325503/Bluechip%20Assets/Images/Logo%20white.svg "Logo white")

#### Strategy-led PR and marketing for financial services

Level 2, 50 Bridge Street   
TWP, Quay Quarter Tower  
Sydney NSW 2000  
[(02) 9018 8600](tel:%200290188600)

[![Get in touch](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/537730/13bb9d57-6822-4724-8734-d9ae781694e1.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/537730/13bb9d57-6822-4724-8734-d9ae781694e1)

[askus@bluechipcommunication.com.au](mailto:askus@bluechipcommunication.com.au)

#### Connect with us

- [![Facebook](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/facebook-17.svg)](https://www.facebook.com/BlueChipComm)
- [![LinkedIn](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/linked%20in-17.svg)](https://www.linkedin.com/company/bluechip-communication/)

![](https://px.ads.linkedin.com/collect/?pid=2026306&fmt=gif)