Logotype updated

Blog

The dos and don’ts of media interviews

The power of a good quote is that it keeps on keeping on. It repeats and echoes in our cultural memory. 

- Float like a butterfly, sting like a bee - 

I can...

Read More

Topics: financial services industry, content marketing and thought leadership, crisis management, integrated marketing, thought leadership, coronavirus

Hello CEOs, goodbye #unconsciousbias?

#Unconsciousbias is – according to Monash University,1 and my own LinkedIn connections and Facebook friends – REAL. Both men and women are guilty, including me....

Read More

Topics: financial services industry, content marketing and thought leadership, integrated marketing, thought leadership, gender equality

How to pitch for more budget for your marketing and PR efforts

This is potentially every marketer’s worst nightmare, but the reality is, the constant chase for more marketing budget is essentially part of the job description

Read More

Topics: social media, public relations, financial services industry, content marketing and thought leadership, financial planning, integrated marketing, Profile

What business leaders can learn about building profile from Greta Thunberg

Love her or hate her, Greta Thunberg’s name is undisputedly well known and understood so we pause to ask what business leaders can learn about building profile...

Read More

Topics: social media, public relations, financial services industry, content marketing and thought leadership, integrated marketing, Profile

When failing to plan is planning to fail. Christmas crisis planning 101

It’s hard to believe that Christmas is almost here, again. At this time of the year, we at BlueChip start talking to our clients about the importance of being...

Read More

Topics: risk management, financial services industry, crisis management, financial planning, Profile, Reputation Risk

What does the future look like for fund managers?

Earlier this month we attended the FSC's "Is the future of funds management direct to consumer" briefing. Given the room was full, it's easy to argue that a lot...

Read More

Topics: social media, financial services industry, content marketing and thought leadership, integrated marketing

BlueChip celebrates 15 years in business

Thanks to all who came to celebrate BlueChip’s 15th anniversary and made it such a fun evening! We hope you enjoy flicking through these photos as much as we do.

Read More

Topics: financial services industry, content marketing and thought leadership

Developing an integrated communication plan for your next in-person event

Whether you're planning a small breakfast briefing or coordinating a large corporate conference, having a detailed integrated communication strategy can bring...

Read More

Topics: public relations, financial services industry, content marketing and thought leadership, integrated marketing

ACCC bangs the drum of change: The Digital Platform Inquiry and its implications for financial services CMOs

With the resounding thump of a 623-page report, the Australian Competition and Consumer Commission’s (ACCC) released last month the results of its inquiry into...

Read More

Topics: social media, public relations, financial services industry, fintech

How to harness the power of data to drive PR success

The age of big data has opened the door to countless possibilities for collecting, analysing and interpreting data.  How brands optimise data - their own and the...

Read More

Topics: public relations, financial services industry

Media relations basics: Nothing is off the record

He presided over the biggest environmental catastrophe in US history. But Tony Hayward survived the global blowback from the BP oil spill only to destroy his...

Read More

Topics: public relations, reputation management, financial services industry

The way of the tortoise: why there are no shortcuts to redemption

Crisis Management Royal Commission Watch - Part 9  For a Commission praised for ‘shining a light’, there are a lot of dark looks in Hayne’s direction this week –...

Read More

Topics: public relations, reputation management, financial services industry, crisis management, Banking Royal Commission

Prevention rather than cure: Strategy #9 to halt or slow a perceptual crisis in financial services

Preventing a perceptual spot fire to an inferno (a full blown crisis) is no small task. But as the saying goes, 'prevention is better than cure'. In financial...

Read More

Topics: public relations, reputation management, financial services industry, crisis management

1 2 3 4 5
... 11 >

JOIN OUR CEO BRIEFING CALLS