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How to pitch for more budget for your marketing and PR efforts

This is potentially every marketer’s worst nightmare, but the reality is, the constant chase for more marketing budget is essentially part of the job description

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Topics: social media, public relations, financial services industry, content marketing and thought leadership, financial planning, integrated marketing, Profile

When failing to plan is planning to fail. Christmas crisis planning 101

It’s hard to believe that Christmas is almost here, again. At this time of the year, we at BlueChip start talking to our clients about the importance of being...

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Topics: risk management, financial services industry, crisis management, financial planning, Profile, Reputation Risk

How we helped a client achieve over 300 media mentions on the Federal Budget

The Australian Federal Budget is the “silly season” of the financial services sector. It’s marked by a plethora of talking heads all offering their opinion....

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Topics: public relations, financial planning

Don’t make your Budget 2017 communication boring - Five ways to make sure your message is heard

On 9th May 2017 the Australian Federal Budget 2017 will be handed down by Treasurer Scott Morrison. But you knew that, didn’t you? Because the media circus has...

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Topics: social media, public relations, financial planning, integrated marketing

How to spin consumer-focused communications to speak to advisers

Tom Cruise in the movie Jerry Maguire pleaded with his client “Help me, help you” (it’s the last part of the “up-at-dawn, ego-crushing siege” lines. Love it!)....

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Topics: public relations, financial services industry, financial planning

Turning the trust deficit into a surplus - financial services must start keeping promises

 

“Superannuation is a component of the social contract between government and the community… A requirement that superannuation changes be placed on notice,...

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Topics: wealth management, public relations, financial services industry, financial planning

Step away from the abacus… and get to the heart of it instead

Life is full of surprises. Or so we’ve found at this year’s seminal financial services event, the FSC Annual Conference. Forget analytics, actuaries and...

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Topics: financial services industry, financial planning

7 things you need to know NOW to exploit digital #winner

You already know marketing has changed forever. What you might not know is the good and bad news about that from the Economist Intelligence Unit.

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Topics: financial services industry, financial planning, integrated marketing

Trick or Treat? Getting your financial house in order to avoid a “house of horrors”

While those of us who work in financial services know all the theory around personal financial management, few of us actually put that theory into practice....

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Topics: financial planning

Building better financial planners: what we can learn from crowdsourcing GPs

In 2012, news from the Medical Journal of Australia (MJA) was that a medical study suggested 57% of adult Australians were receiving "appropriate" (read 'good...

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Topics: financial services industry, financial planning

FSC Life Insurance Awards & Conference

In April the FSC Life Insurance Awards were held as a prelude to the FSC Life Conference. Now in its fifth year, the conference is the industry’s must-attend...

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Topics: financial services industry, financial planning

Because simple isn't stupid and the basics are what count

‘Straight-forward’. ‘Simple’. ‘No nonsense’. These are words not often used in financial services. We are an industry that loves nuance, exceptions and...

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Topics: financial planning

FSC lunch – Son of Wallis enquiry

A panel of financial services industry heavyweights – including BT Financial Group CEO Brad Cooper, FSC CEO John Brogden and Deloitte Access Economics Partner,...

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Topics: financial services industry, financial planning

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