People have to make financial decisions that affect their lives every day – we all need a bank, we all need a super fund, we all need a roof over our heads. So...
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Topics: social media, public relations, content marketing and thought leadership
Email. The cornerstone of any financial services marketer’s kit bag. Not the shiny object it once was after Digital Equipment Corp marketing manager Gary Thuerk...
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Topics: content marketing and thought leadership, integrated marketing
Once upon a time, in a pre-integrated era, PR and search engine optimisation (SEO) existed as two distinct entities, particularly in the financial services...
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Topics: public relations, content marketing and thought leadership, integrated marketing
Why atomise your content? Because atoms make up everything!
Atomisation to a financial services content marketer is the art and science of breaking down larger...
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Topics: public relations, content marketing and thought leadership, integrated marketing
‘Making news’ – how to build an interesting news story for journalists and their readers
By
Gigi Shaw
In Part I, we discussed the realities of journalists’ jobs today – scarcer resources, bigger demands on time and outputs – and how these should inform what you...
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Topics: public relations, content marketing and thought leadership, Profile
There are conversations that we find ourselves having with clients very often.
Here’s one.
You, a valued client, come to us with i) something you consider...
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Topics: public relations, content marketing and thought leadership, Profile
For anyone interested in the nation’s leadership – and I realise that’s a shrinking fan base – Budget night in Canberra is a must-do.
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Topics: public relations, content marketing and thought leadership, Profile
How to not bore your audience: creating financial services content people want to read
By
Nicole Leong
Are you boring your audience? Sorry to break it to you but chances are, yes you are. Nicole Leong, BlueChip's digital lead, tackles the topic of how to create...
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Topics: content marketing and thought leadership, integrated marketing
We're nearly a month into 2019 – by now you will have reflected on work done in 2018, looked at wins and misses, perhaps re-set targets, and finalised your...
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Topics: public relations, content marketing and thought leadership
If we were really honest we’d tell you, upfront, we need five things from you
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Topics: public relations, content marketing and thought leadership
Budget night insight, from on the ground: why being in Canberra matters, and how to use it to your advantage
I've now worked on, and observed, the federal...
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Topics: public relations, financial services industry, content marketing and thought leadership
“Content is king, but distribution is queen and she wears the pants” or so said BuzzFeed’s Jonathan Perelman. So what does this mean in practice for integrated...
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2017 is no stranger to brand crises reminding us that brand reputation can plummet in the wake of a scandal. The events of the last few weeks have highlighted...
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Topics: social media, financial services industry, content marketing and thought leadership
The imp, as he’s unkindly called in the popular TV series, once said, “It’s easy to confuse ‘what is’ with ‘what ought to be,’ especially when ‘what is’ has...
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Topics: social media, financial services industry, content marketing and thought leadership
We are in the middle of a business evolution. This week saw Danone, the multinational food product company, declare the complete repositioning of their business...
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