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B2C Content Distribution: How To Create Content That Converts

People have to make financial decisions that affect their lives every day – we all need a bank, we all need a super fund, we all need a roof over our heads. So...

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Topics: social media, public relations, content marketing and thought leadership

Getting your email on in 2019 – Human behaviour hacks every financial services marketer should know

Email. The cornerstone of any financial services marketer’s kit bag. Not the shiny object it once was after Digital Equipment Corp marketing manager Gary Thuerk...

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Topics: content marketing and thought leadership, integrated marketing

The unlikely marriage of PR and SEO, and five tips to make the match

Once upon a time, in a pre-integrated era, PR and search engine optimisation (SEO) existed as two distinct entities, particularly in the financial services...

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Topics: public relations, content marketing and thought leadership, integrated marketing

Atomising Content in Financial Services – Even if You Weren’t Good at Physics

Why atomise your content? Because atoms make up everything!

Atomisation to a financial services content marketer is the art and science of breaking down larger...

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Topics: public relations, content marketing and thought leadership, integrated marketing

‘Making news’ – how to build an interesting news story for journalists and their readers

 

In Part I, we discussed the realities of journalists’ jobs today – scarcer resources, bigger demands on time and outputs – and how these should inform what you...

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Topics: public relations, content marketing and thought leadership, Profile

Why your “news” isn’t interesting – and what to do about it

There are conversations that we find ourselves having with clients very often.

Here’s one.

You, a valued client, come to us with i) something you consider...

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Topics: public relations, content marketing and thought leadership, Profile

Budget Night: part party, part bullfight

For anyone interested in the nation’s leadership – and I realise that’s a shrinking fan base – Budget night in Canberra is a must-do.

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Topics: public relations, content marketing and thought leadership, Profile

How to not bore your audience: creating financial services content people want to read

 

Are you boring your audience? Sorry to break it to you but chances are, yes you are. Nicole Leong, BlueChip's digital lead, tackles the topic of how to create...

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Topics: content marketing and thought leadership, integrated marketing

Target, Review, Refine, Repeat: content marketing goals and metrics

 

We're nearly a month into 2019 – by now you will have reflected on work done in 2018, looked at wins and misses, perhaps re-set targets, and finalised your...

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Topics: public relations, content marketing and thought leadership

The financial services CEO's guide to getting your story told on Budget night

 

Budget night insight, from on the ground: why being in Canberra matters, and how to use it to your advantage

I've now worked on, and observed, the federal...

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Topics: public relations, financial services industry, content marketing and thought leadership

Financial Services Content Distribution for B2B Marketers

“Content is king, but distribution is queen and she wears the pants” or so said BuzzFeed’s Jonathan Perelman. So what does this mean in practice for integrated...

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Topics: content marketing and thought leadership

What Game of Thrones’ Tyrion Lannister can teach financial services CMOs – Part 2

2017 is no stranger to brand crises reminding us that brand reputation can plummet in the wake of a scandal. The events of the last few weeks have highlighted...

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Topics: social media, financial services industry, content marketing and thought leadership

What Game of Thrones’ Tyrion Lannister can teach financial services CMOs – Part 1

The imp, as he’s unkindly called in the popular TV series, once said, It’s easy to confuse ‘what is’ with ‘what ought to be,’ especially when ‘what is’ has...

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Topics: social media, financial services industry, content marketing and thought leadership

Product, price, place, purpose?

We are in the middle of a business evolution. This week saw Danone, the multinational food product company, declare the complete repositioning of their business...

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Topics: content marketing and thought leadership

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