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The dos and don’ts of media interviews

The power of a good quote is that it keeps on keeping on. It repeats and echoes in our cultural memory. 

- Float like a butterfly, sting like a bee - 

I can...

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Topics: financial services industry, content marketing and thought leadership, crisis management, integrated marketing, thought leadership, coronavirus

Hello CEOs, goodbye #unconsciousbias?

#Unconsciousbias is – according to Monash University,1 and my own LinkedIn connections and Facebook friends – REAL. Both men and women are guilty, including me....

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Topics: financial services industry, content marketing and thought leadership, integrated marketing, thought leadership, gender equality

How to pitch for more budget for your marketing and PR efforts

This is potentially every marketer’s worst nightmare, but the reality is, the constant chase for more marketing budget is essentially part of the job description

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Topics: social media, public relations, financial services industry, content marketing and thought leadership, financial planning, integrated marketing, Profile

What business leaders can learn about building profile from Greta Thunberg

Love her or hate her, Greta Thunberg’s name is undisputedly well known and understood so we pause to ask what business leaders can learn about building profile...

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Topics: social media, public relations, financial services industry, content marketing and thought leadership, integrated marketing, Profile

What does the future look like for fund managers?

Earlier this month we attended the FSC's "Is the future of funds management direct to consumer" briefing. Given the room was full, it's easy to argue that a lot...

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Topics: social media, financial services industry, content marketing and thought leadership, integrated marketing

BlueChip celebrates 15 years in business

Thanks to all who came to celebrate BlueChip’s 15th anniversary and made it such a fun evening! We hope you enjoy flicking through these photos as much as we do.

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Topics: financial services industry, content marketing and thought leadership

Developing an integrated communication plan for your next in-person event

Whether you're planning a small breakfast briefing or coordinating a large corporate conference, having a detailed integrated communication strategy can bring...

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Topics: public relations, financial services industry, content marketing and thought leadership, integrated marketing

Top 3 mistakes financial services marketers are making in 2019

Feel like you’re running an endless marathon? If you’re constantly pacing to keep up with the digital and tech changes that are shaping marketing.... and yet...

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Topics: social media, content marketing and thought leadership, integrated marketing, Growth

B2C Content Distribution: How To Create Content That Converts

People have to make financial decisions that affect their lives every day – we all need a bank, we all need a super fund, we all need a roof over our heads. So...

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Topics: social media, public relations, content marketing and thought leadership

Getting your email on in 2019 – Human behaviour hacks every financial services marketer should know

Email. The cornerstone of any financial services marketer’s kit bag. Not the shiny object it once was after Digital Equipment Corp marketing manager Gary Thuerk...

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Topics: content marketing and thought leadership, integrated marketing

The unlikely marriage of PR and SEO, and five tips to make the match

Once upon a time, in a pre-integrated era, PR and search engine optimisation (SEO) existed as two distinct entities, particularly in the financial services...

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Topics: public relations, content marketing and thought leadership, integrated marketing

Atomising Content in Financial Services – Even if You Weren’t Good at Physics

Why atomise your content? Because atoms make up everything!

Atomisation to a financial services content marketer is the art and science of breaking down larger...

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Topics: public relations, content marketing and thought leadership, integrated marketing

‘Making news’ – how to build an interesting news story for journalists and their readers

 

In Part I, we discussed the realities of journalists’ jobs today – scarcer resources, bigger demands on time and outputs – and how these should inform what you...

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Topics: public relations, content marketing and thought leadership, Profile

Why your “news” isn’t interesting – and what to do about it

There are conversations that we find ourselves having with clients very often.

Here’s one.

You, a valued client, come to us with i) something you consider...

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Topics: public relations, content marketing and thought leadership, Profile

Budget Night: part party, part bullfight

For anyone interested in the nation’s leadership – and I realise that’s a shrinking fan base – Budget night in Canberra is a must-do.

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Topics: public relations, content marketing and thought leadership, Profile

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