--- title: Top five blogs of 2015 description: 2015 was another massive year for PR and marketing in financial services. The ever evolving world of integrated PR and digital marketing made the world our oyster. Check here for the top five pearls of the year – and here’s to many more in 2016. image: https://www.bluechipcommunication.com.au/hubfs/BC_Blog_Top_5_2015Low.jpg --- [![Bluechip_Logo](https://cdn2.hubspot.net/hubfs/325503/Bluechip%20Assets/Images/Bluechip_Logo.svg "Bluechip_Logo")](https://www.bluechipcommunication.com.au/) ![Search-9](https://www.bluechipcommunication.com.au/hubfs/BlueChip%20website/Bluechip%20Assets/Images/Search-9.svg "Search-9") ![Close Icon (3)-1](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/Close%20Icon%20(3)-1.svg "Close Icon (3)-1") This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ** ![Close Icon (3)](https://cdn2.hubspot.net/hubfs/325503/Bluechip%20Assets/Images/Close%20Icon%20(3).svg "Close Icon (3)") ##### Knowledge Shared # Insights ##### All Articles ![](https://www.bluechipcommunication.com.au/hubfs/BlueChip%20website/Bluechip%20Assets/Images/down-filled-triangular-arrow.png) - [Financial Services (168)](https://www.bluechipcommunication.com.au/blog/topic/financial-services) - [Public Relations (133)](https://www.bluechipcommunication.com.au/blog/topic/public-relations) - [Marketing (111)](https://www.bluechipcommunication.com.au/blog/topic/marketing) - [Social Media (101)](https://www.bluechipcommunication.com.au/blog/topic/social-media) - [Integrated Marketing (87)](https://www.bluechipcommunication.com.au/blog/topic/integrated-marketing) - [Reputation Management (79)](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) - [Crisis Management (61)](https://www.bluechipcommunication.com.au/blog/topic/crisis-management) - [Growth (46)](https://www.bluechipcommunication.com.au/blog/topic/growth) - [Profile (41)](https://www.bluechipcommunication.com.au/blog/topic/profile) - [COVID-19 (40)](https://www.bluechipcommunication.com.au/blog/topic/covid-19) - [Protect (14)](https://www.bluechipcommunication.com.au/blog/topic/protect) - [BC Team (9)](https://www.bluechipcommunication.com.au/blog/topic/bc-team) - [Blog (7)](https://www.bluechipcommunication.com.au/blog/topic/blog) - [Leadership communication (6)](https://www.bluechipcommunication.com.au/blog/topic/leadership-communication) - [Cyber Security (3)](https://www.bluechipcommunication.com.au/blog/topic/cyber-security) - [Client In The News (2)](https://www.bluechipcommunication.com.au/blog/topic/client-in-the-news) [Client In The News](https://www.bluechipcommunication.com.au/blog/topic/client-in-the-news) ### [Melos Sulicich shares SME success tips on Money News’ “Let’s Talk Business”](https://www.bluechipcommunication.com.au/blog/melos-sulicich-shares-sme-success-tips-on-money-news-lets-talk-business) Melos Sulicich, CEO of Bank of Sydney was interviewed by 2GB’s Money News "Let's Talk Business" segment with Scott Haywood. He shared tips for family-run businesses to make sure ev... [Client In The News](https://www.bluechipcommunication.com.au/blog/topic/client-in-the-news) ### [Target hostile countries, not us, drug giant CSL tells Trump](https://www.bluechipcommunication.com.au/blog/target-hostile-countries-not-us-drug-giant-csl-tells-trump) This is an extract from an article written by Michael Smith and Jessica Gardner in The Australian Financial Review. Published on the 10th July 2025. “It is weighing on the share pr... - ##### [Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) - ##### [Public Relations](https://www.bluechipcommunication.com.au/blog/topic/public-relations) - ##### [Integrated Marketing](https://www.bluechipcommunication.com.au/blog/topic/integrated-marketing) ## [Top five blogs of 2015](https://www.bluechipcommunication.com.au/blog/top-five-blogs-of-2015) ###### By The BlueChip Team ###### 07 Jan 2016 [Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) [Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services) [Growth](https://www.bluechipcommunication.com.au/blog/topic/growth) ##### [Reaching High Net Worth Individuals Through Social Media Marketing in 2025](https://www.bluechipcommunication.com.au/blog/how-target-high-net-worth-individuals-social-media) [Public Relations](https://www.bluechipcommunication.com.au/blog/topic/public-relations) [Reputation Management](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) [Crisis Management](https://www.bluechipcommunication.com.au/blog/topic/crisis-management) ##### [The Science of Crisis Communication: Proactive and Reactive Strategies](https://www.bluechipcommunication.com.au/blog/proactive-and-reactive-crisis-communication-strategies) [Profile](https://www.bluechipcommunication.com.au/blog/topic/profile) ##### [Affluence. Effluence. Influence. Do you know the difference?](https://www.bluechipcommunication.com.au/blog/affluence-effluence-influence-do-you-know-the-difference/) [Public Relations](https://www.bluechipcommunication.com.au/blog/topic/public-relations) [Reputation Management](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) [Crisis Management](https://www.bluechipcommunication.com.au/blog/topic/crisis-management) ##### [Introduction to Crisis Communication](https://www.bluechipcommunication.com.au/blog/introduction-to-crisis-communication) # Insights. [Back to all articles](https://www.bluechipcommunication.com.au/blog) - Share - [![](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/facebook.svg) ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.bluechipcommunication.com.au%2Fblog%2Ftop-five-blogs-of-2015) - [![](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/linked%20in.svg) ](http://www.linkedin.com/shareArticle?mini=true&url=https://www.bluechipcommunication.com.au/blog/top-five-blogs-of-2015) - [![](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/twitter-1.svg) ](https://www.twitter.com/share?url=https%3A%2F%2Fwww.bluechipcommunication.com.au%2Fblog%2Ftop-five-blogs-of-2015) ![BC_Blog_Top_5_2015Low.jpg](https://www.bluechipcommunication.com.au/hs-fs/hubfs/BC_Blog_Top_5_2015Low.jpg?width=600&height=400&name=BC_Blog_Top_5_2015Low.jpg "BC_Blog_Top_5_2015Low.jpg") 2015 was another massive year for PR and marketing in financial services. The ever evolving world of integrated PR and digital marketing made the world our oyster. Check here for the top five pearls of the year – and here’s to many more in 2016. 1. [The pointy end of PR: how to sharpen up your integrated PR for lead generation in financial services. ](https://www.bluechipcommunication.com.au/blog/the-pointy-end-of-pr-how-to-sharpen-up-your-integrated-pr-for-lead-generation-in-financial-services) ![2015_12_10_bushido.jpg](https://www.bluechipcommunication.com.au/hs-fs/hubfs/2015_12_10_bushido.jpg?width=600&name=2015_12_10_bushido.jpg "2015_12_10_bushido.jpg") Wanting to drive new leads to your website, but struggling to understand how to develop a punchy integrated PR strategy? First and foremost, you need to define exactly what your desired lead is. Next, you’ll need to design a ‘lead magnet’ – or content package – that offers those leads (a.k.a target audience) a solution to a key problem and forms the foundation for a longer term content strategy: a series of blogs, social media posts and a media pitch, and so on. Because it’s all about integration. 2. [Man vs machine: is fin-tech and robo advice really a threat to financial planners?](https://www.bluechipcommunication.com.au/blog/man-vs-machine-is-fin-tech-and-robo-advice-really-a-threat-to-financial-planners-2/) ![Robo_Advice_Image.jpg](https://www.bluechipcommunication.com.au/hs-fs/hubfs/Robo_Advice_Image.jpg?width=600&height=400&name=Robo_Advice_Image.jpg "Robo_Advice_Image.jpg") With a growing number of robo advice platforms being developed, what will be the impact on the financial services industry? Will it make advice more accessible to the masses, or is it a potential industry terminator? [Read on](https://www.bluechipcommunication.com.au/blog/man-vs-machine-is-fin-tech-and-robo-advice-really-a-threat-to-financial-planners-2/) to find out more. 3. [The unlikely marriage of PR and SEO, and five tips to make the match: ](https://www.bluechipcommunication.com.au/blog/the-unlikely-marriage-of-pr-and-seo-and-five-tips-to-make-the-match/) ![Princess_frog_small.jpg](https://www.bluechipcommunication.com.au/hs-fs/hubfs/Princess_frog_small.jpg?width=600&height=400&name=Princess_frog_small.jpg "Princess_frog_small.jpg") Long gone are the days of PR and search engine optimisation (SEO) existing as two entirely separate entities. Today, marketing involves combining the outbound of traditional PR and advertising with the SEO of inbound marketing. The aim? To create demand for your brand *and* tap into existing demand by making your site easily accessible to your customers. Follow these [tips](https://www.bluechipcommunication.com.au/blog/the-unlikely-marriage-of-pr-and-seo-and-five-tips-to-make-the-match/)  on matching up PR and SEO. 4. [Leadership: smart people, stupid groups and better decisions: ](https://www.bluechipcommunication.com.au/blog/leadership-smart-people-stupid-groups-and-better-decisions/) ![Leadership_smart_people_stupid_groups_and_better_decisions.jpg](https://www.bluechipcommunication.com.au/hs-fs/hubfs/Leadership_smart_people_stupid_groups_and_better_decisions.jpg?width=600&name=Leadership_smart_people_stupid_groups_and_better_decisions.jpg "Leadership_smart_people_stupid_groups_and_better_decisions.jpg") What do Buzz Aldrin, Kevin Spacey and Cass Sunstein have in common? Aside from being American, they were all leaders in their respective fields. They buckled up in the driver’s seat, taking charge out the front, fearless in leaving the followers in their wake. While these individuals may have at times felt lonely, misunderstood, even disliked, they experienced the challenge and fulfilment of leadership and had the opportunity to make the world a better place. So when it comes to [being a leader](https://www.bluechipcommunication.com.au/blog/leadership-smart-people-stupid-groups-and-better-decisions/), whether in space, acting, academia or financial services, don’t be afraid to step out in front, make the tough decisions and move forward. 5. [The top five Twitter habits of very effective CEOs:](https://www.bluechipcommunication.com.au/blog/the-top-five-twitter-habits-of-very-effective-ceos/) ![Top5_Twitter_Habits_CEOs_BlueChip.jpg](https://www.bluechipcommunication.com.au/hs-fs/hubfs/Top5_Twitter_Habits_CEOs_BlueChip.jpg?width=600&name=Top5_Twitter_Habits_CEOs_BlueChip.jpg "Top5_Twitter_Habits_CEOs_BlueChip.jpg") Want to expand your customer base and influence stakeholders? Then you need to incorporate social media into your financial services marketing and communications – including (or especially) your CEO. And the Twittersphere is a great place to start. Follow [these tips](https://www.bluechipcommunication.com.au/blog/the-top-five-twitter-habits-of-very-effective-ceos/) to get your CEO off on the right foot.  [Go forth and tweet!](https://www.bluechipcommunication.com.au/blog/the-top-five-twitter-habits-of-very-effective-ceos/) As you can see, 2015 packed a real punch for financial services marketing and PR. With that little taste, go forth and implement some killer integrated strategies for the year ahead. *You can also download our six-step guide to content marketing for financial services here:* [![DOWNLOAD OUR GUIDE NOW](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/537730/21d870ee-766d-44c7-8ba4-ad64adc38df8.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/537730/21d870ee-766d-44c7-8ba4-ad64adc38df8) [![New call-to-action](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/537730/431002e3-250a-4808-8e24-851fccc589ac.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/537730/431002e3-250a-4808-8e24-851fccc589ac) [![how to drive your fame agenda](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/537730/353fa2e0-53b3-407b-b7b3-d03aa771c86d.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/537730/353fa2e0-53b3-407b-b7b3-d03aa771c86d) ## Related Posts [Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) [Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services) [Growth](https://www.bluechipcommunication.com.au/blog/topic/growth) ###### 07 August 2024 #### [Democrat or Demobrat? How meme-driven Gen Z marketing reached US politics and why it works](https://www.bluechipcommunication.com.au/blog/demobrat-is-gen-z-marketing) [Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) [Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services) [Growth](https://www.bluechipcommunication.com.au/blog/topic/growth) ###### 25 June 2024 #### [Reaching High Net Worth Individuals Through Social Media Marketing in 2025](https://www.bluechipcommunication.com.au/blog/how-target-high-net-worth-individuals-social-media) [Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) [Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services) [Growth](https://www.bluechipcommunication.com.au/blog/topic/growth) ###### 19 June 2024 #### [The Dual Edge of Apple's AI Sword: Innovation and Implications](https://www.bluechipcommunication.com.au/blog/apple-intelligence-ai) [Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) [Reputation Management](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) [Profile](https://www.bluechipcommunication.com.au/blog/topic/profile) ###### 18 July 2022 #### [The price of your (and my) human rights might be more human responsibility](https://www.bluechipcommunication.com.au/blog/the-price-of-your-and-my-human-rights-might-be-more-human-responsibility) [Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) [Reputation Management](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) [Profile](https://www.bluechipcommunication.com.au/blog/topic/profile) ###### 20 June 2022 #### [Media bias and you, whether you're 15 or 50, Amber Heard or AlboPM](https://www.bluechipcommunication.com.au/blog/media-bias-and-you-whether-youre-15-or-50-amber-heard-or-albopm) [Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) [Reputation Management](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) [Profile](https://www.bluechipcommunication.com.au/blog/topic/profile) ###### 20 May 2022 #### [The election war of memes is no laughing matter](https://www.bluechipcommunication.com.au/blog/the-election-war-of-memes-is-no-laughing-matter) ## Stay up to date ### Marketing insights you’ll want to read. 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