Record number of leads generated from on- and offline PR: on time, in budget

Financial Services Profile Leadership communication

What the RBA’s rate cut means for financial services leaders: Your chance to shape the conversation

The First Cut in Four Years — Why It Matters Now On 18 February 2025, the Reserve Bank of Australia (RBA) made its first interest rate cut in over four years, reducing the official...

Client In The News

Calls grow for Westpac to reveal energy transition plan thinking

This is an extract from an article written by James Eyers for the Australian Financial Review, published on 12th December 2024. " Australian Ethical and Market Forces are sponsorin...

Canstar challenged BlueChip to create and implement a campaign to boost home owner visits to the Canstar website: all within a week of the brief. BlueChip created the Canstar 10 Minute Challenge, a call to Australians with a home loan to see just how much money they could save on their mortgage. BlueChip recommended:

A simple, easy online tool (to be developed by Canstar) with real consumer utility
Tailored content to show the alternative use of potential savings (e.g., a new car)
Media strategy focusing on online outlets to maximize media promotion of the URL and consumer traffic

Results

Awarded a “Highly recommended” by the Public Relations Institute of Australia, the campaign delivered:

10,000%

Unique visitors, with all media
including the URL in coverage
4,000%

Home loan customers
entering their data
500%

New leads for Canstar’s
mortage comparison service

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What the RBA’s rate cut means for financial services leaders: Your chance to shape the conversation

Calls grow for Westpac to reveal energy transition plan thinking

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