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Why does social media remain ‘an enigma wrapped in a riddle’ for many executives? This piecefrom McKinsey & Company helpfully identifies four of the primary functions of social media. Illuminating for those just starting on the social journey – or those who are yet to be convinced.
An irascible consumer takes on an intractable magnate in the Twitterverse with some laugh-out-loud consequences. It’s all about the power of connecting …
Having heard about a PR ‘experiential’ flop in this issue’s BlueChip ‘Hot Seat’, how about a look at one that works … it’s 100% clear by the end of this stunt what the message it, with bonus laughs along the way. Thumbs up.
