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Your Q2 Risk Radar: Crisis signals from ASIC, APRA and the Australian media

While not all risk can be avoided, there are clear patterns in how reputational issues unfold, and common missteps that often land companies in the headlines. For strategic communi...

Financial Services Profile Leadership communication

What the RBA’s rate cut means for financial services leaders: Your chance to shape the conversation

The First Cut in Four Years — Why It Matters Now On 18 February 2025, the Reserve Bank of Australia (RBA) made its first interest rate cut in over four years, reducing the official...

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An Australian fixed interest securities specialist, sought an integrated campaign to drive new business leads. Working across traditional and digital media, BlueChip delivered campaign strategy and management:

  1. Print and digital advertising, set up and optimisation of social channels
  2. Video assets for paid social platforms
  3. Attribution model to track ROI of each activity

Results

Each month of the campaign led to the following increases:

  • 22%

    Site visitors

  • 39%

    Leads

  • 191%

    Landing page opt-ins
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Strategy-led PR and marketing for financial services

Level 2, 50 Bridge Street
TWP, Quay Quarter Tower
Sydney NSW 2000
(02) 9018 8600

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askus@bluechipcommunication.com.au

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