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An Australian fixed interest securities specialist, sought an integrated campaign to drive new business leads. Working across traditional and digital media, BlueChip delivered campaign strategy and management:
- Print and digital advertising, set up and optimisation of social channels
- Video assets for paid social platforms
- Attribution model to track ROI of each activity
Results
Each month of the campaign led to the following increases:
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22%
Site visitors
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39%
Leads
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191%
Landing page opt-ins
