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What does this mean for financial services distribution and marketing functions? PRognosis makes some bold predictions and offers some other views, sharing insights and advice from the global experts in this edition.
As financial services experiences what Deloitte calls the digital ‘big bang‘, existing ways of doing business are set to be even more disrupted – and soon.
Bruce Madden foreshadows a world (‘It’s life Jim, but not as we know it‘) in which traditional distribution changes radically. Bruce asks a big ‘what if’: what if the financial planning heartland disappears as a result of digital disruption?
What does the short fuse, big bang mean for marketers? Yet another step up in the importance of online marketing – with a focus on earned and owned channels rather than paid. In fact, we’re increasingly seeing ‘paid’ become the servant of ‘owned’ and ‘earned’ channels as content marketing becomes the new battleground for B2C and B2B audiences. Marketing teams are now firmly focused on transitioning their strategy, teams and spend to a new paradigm.
Sophie Halls Anning talks top ten content marketing tips in her report from ad:tech.
And to help you catch up with the latest thinking from the global experts, we’ve shared insights from our recent CEO and CMO-only events with ‘King of Content’ Joe Pulizzi, and Kelly Services’ Todd Wheatland.
Enjoy!
