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The BlueChip Team

B2C Content Distribution: How To Create Content That Converts

People have to make financial decisions that affect their lives every day – we all need a bank, we all need a super fund, we all need a roof over our heads. So...

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Topics: social media, public relations, content marketing and thought leadership

Atomising Content in Financial Services – Even if You Weren’t Good at Physics

Why atomise your content? Because atoms make up everything!

Atomisation to a financial services content marketer is the art and science of breaking down larger...

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Topics: public relations, content marketing and thought leadership, integrated marketing

"If you're going through hell, keep going" : successful communication in tough times

2019 is shaping as a year of great reform in financial services. Following a harrowing Royal Commission the industry is now bracing for yet more change.

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Topics: public relations

Financial Services Content Distribution for B2B Marketers

“Content is king, but distribution is queen and she wears the pants” or so said BuzzFeed’s Jonathan Perelman. So what does this mean in practice for integrated...

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Topics: content marketing and thought leadership

Lift your business game with influencer marketing

Financial services brands haven’t traditionally been seen as the most innovative when it comes to marketing and PR… But now that they have (finally?) started to...

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Topics: social media, public relations, reputation management, financial services industry

How to spin consumer-focused communications to speak to advisers

Tom Cruise in the movie Jerry Maguire pleaded with his client “Help me, help you” (it’s the last part of the “up-at-dawn, ego-crushing siege” lines. Love it!)....

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Topics: public relations, financial services industry, financial planning

A complete guide to content distribution for financial services

We’ve been beating the content marketing drum for the financial services industry for some time now. The tune tells a story about using content to attract and...

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Topics: social media, content marketing and thought leadership

Cracking the content marketing code in financial services

If Alan Turing could overcome the near impossible and decode the wartime communication of the German Enigma ciphers in World War II, then surely cracking the...

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Topics: financial services industry, content marketing and thought leadership, integrated marketing

Marketing resolutions for 2016: three steps to create more engaging content

It’s been exactly 20 days since you resolved to go to the gym six days a week and replace your lunch with a grimace-inducing green smoothie.  According to Dr...

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Topics: social media, public relations, content marketing and thought leadership, integrated marketing

Top five blogs of 2015

2015 was another massive year for PR and marketing in financial services. The ever evolving world of integrated PR and digital marketing made the world our...

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Topics: social media, public relations, integrated marketing

Man vs machine: is fin-tech and robo advice really a threat to financial planners?

Financial services communicators and marketers would be well served to pay close attention to the happenings at the Financial Planning Association’s (FPA’s)...

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Topics: financial services industry

Social influence and your communications program

Media is no longer necessarily the most powerful nor the most effective channel for brands to influence or communicate with their audiences.

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Topics: social media, content marketing and thought leadership

Ethics, Robots and Women on Boards - Hot Topics for the Future of Financial Services

The importance of ethics in financial services, the future of robots and artificial intelligence and the undeniable benefits of having women on boards: these...

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PR is dead. Long live PR. Why PR for financial services is alive and well … and three tips to keep it that way

PR for financial services isn’t dead, it’s just undergoing a revamp. Old school tactics (some at least) still work – but only when updated for online. Here’s how.

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Topics: public relations

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