A financial services company's reputation is made (or lost) on the basis of any number of moving parts, some of which are notoriously hard to quantify. A...
One area of financial services that DOESN'T suffer a trust deficit is superannuation - in particular the industry fund movement.
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Topics: content marketing and thought leadership, reputation management, financial services industry
“Superannuation is a component of the social contract between government and the community… A requirement that superannuation changes be placed on notice,...
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Topics: public relations, financial services industry, financial planning, wealth management
We all know that while public relations (PR) is still one of the most effective tools in the financial services marketer’s kit, best practice calls for an...
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Topics: social media, public relations, integrated marketing
Is this the face of leadership? Who knows? It might depend on who else was around at the time. Because leadership is situational, and generally means being...
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Topics: financial services industry
“Fintech. Fintech. Fintech.” It’s childish I know but, like my eight- year-old practising his swearing, I’m just going to get it out there. Simply repeating the...
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Life is full of surprises. Or so we’ve found at this year’s seminal financial services event, the FSC Annual Conference. Forget analytics, actuaries and...
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Disrupt or die? Which side of the digital tsunami is your brand or employer on? It may not be a straight yes/no answer. But if you’re not surfing the wave(s)...
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Topics: social media, public relations, reputation management, financial services industry, content marketing and thought leadership, crisis management, integrated marketing
The front page of The AFR is still seen as the Holy Grail when it comes to financial services public relations (PR), unless you’re Tony Abbott between elections...
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Topics: public relations
Treasurer Joe Hockey’s recent call for ordinary Australians to “get a good job that pays good money” if they want to afford a house in Sydney, followed by his...
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Topics: public relations, crisis management
There is a new narrative in PR; the “the front page” is now page one of Google.
That’s the enduring reputational footprint for brands - and each of us personally.
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Last year we predicted what the year 2014 would bring in terms of content, social media and ROI measurement for the financial services sector.
How right, or...
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Topics: financial services industry
This week, as we celebrate and encourage women entrepreneurs in honour of Women's Entrepreneurship Day last November 19, I have to stop and remind myself what...
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Attending the Association of Superannuation Funds of Australia (ASFA) 2014 with 1,899 other delegates from the financial services industry, I was struck by a...
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Topics: public relations
