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In 2009 a colleague and I presented a seminar about how marketers working in the Australian financial services industry have a window of opportunity to achieve 'first mover advantage' through online PR – better described now as content marketing.
Fast forward to 2013 and who’d have thought the window would still exist?
To help marketers and communication consultants make the shift, we published the ten simple steps to take your PR and marketing communication online.
Here they are – updated ... but surprisingly, much still holds true that make these ten steps just as relevant today as four years ago.
In fact, since 2009 the proliferation of social media and its various platforms means the choice of comms/marketing strategies & tools is overwhelming.
So, where to start?
By taking the same principles we learned in traditional PR, communication and marketing online – and playing by the new rules of the social media world.
The sweet spot for financial services is content marketing..
Practically speaking, that’s using tactics such as:
- Quality and quantity content that earns you search engine superiority and viewer attention;
- Communication direct to clients in both institutional and retail markets;
- All linked back to an effective website AND;
- Engaging your audiences with your philosophy – the higher purpose you serve.
Because these days (in the digital democracy), it’s what you stand for, what you do and how interesting you can make it, that earns you the attention of the people who matter most to your business.
So what are YOU going to do to tell your business’ story more effectively online?
Email social@bluechipcommunication.com.au to receive BlueChip Communication's ten steps to content marketing for financial services.
