Blog

Katy Lithgow

How we helped a client achieve over 300 media mentions on the Federal Budget

The Australian Federal Budget is the “silly season” of the financial services sector. It’s marked by a plethora of talking heads all offering their opinion....

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Topics: public relations, financial planning

The 3 things your CEO wants to see from your financial services marketing

BlueChip’s Managing Director, Carden Calder, recently conducted a quick survey amongst her network of CEOs in the finance sector asking them what they wanted to...

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Topics: content marketing and thought leadership, integrated marketing, asset management

Financial Services PR in the New World Order - Turbocharge your PR (Part 3)

Over the past two weeks we've looked at the changing nature of media and how it's affecting financial services PR. While journalists cut backs and diminishing...

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Topics: public relations, financial services industry, integrated marketing

Financial Services PR in the New World Order - meeting disruption head on (Part 2)

Disruption has surely established itself as the buzzword of 2016, and the publishing sector has not been untouched by the so-called digital revolution.    

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Topics: public relations, financial services industry, content marketing and thought leadership

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