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Take a beat Tuesday

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Welcome to BlueChip's new fortnightly PR round-up for financial services: 'Take a beat Tuesday'. Why ‘take a beat’? Because stopping to think, properly, in our work (and life in general) is often the difference between an 'okay' outcome and a great one.

Subscribe to receive our roundup of insights in your inbox every second Tuesday.

Each edition features three essential updates on what’s going on in the world of PR and strategic communication, with our take on how this affects the financial services industry.

 

UPDATES FOR FINANCIAL SERVICES COMMUNICATORS

Take a beat Tuesday #14: Marketing lessons from ScoMo? And 10 proven tips to turn PR into net profit

By BlueChip Communication

  

In the fortnight since the Morrison Government’s surprise re-election, we’ve seen some interesting after effects. These include a surging ASX driven largely by strong finance sector gains, which had penciled in some negative consequences from a predicted Labor win. Among the strongest earners was CBA. Chief executive Matt Comyn - in his first major speech since taking on the role a year ago - will invoke the bank’s purpose-driven founding principles in an effort to restore trust, after its "series of unfortunate events." Let’s hope he takes ownership and that real actions are taken to be better.

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Take a beat Tuesday #13: How to make the world listens & the death knoll for CEOs

By BlueChip Communication

  

As Australia closes the lid on its 46th federal election, there are surprised faces all round - some pleasantly so, others not so. But one thing is clear, how people vote and why is harder to predict than ever. Despite their election success, this Government won't have an easy ride. Our standards for leadership have climbed and climbed - rightly so - and as the election process itself showed, we have less tolerance for flaws.

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Take a beat Tuesday #12: Strip clubs & social media as bounty-hunter

By BlueChip Communication

  

One thing unites all public figures today: from Kim Kardashian to Julian Assange, they are subject to the same public scrutiny and fragility of position. One mistake can have a rapid and plunging effect - thanks in part to the speed and volume of dissemination. As casualties are counted from last week’s election campaigns, many have once again fallen by the social media wayside. Chief among the fallen however, and not felled by the ghost of Twitter past, was One Nation's Steve Dickson with his lightspeed descent.

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Take a beat Tuesday #11: Three things shaping the financial services media & marketing environment that you can’t afford to ignore

By BlueChip Communication

  

By almost any measure, Election 2019 is off to a scrappy, slur-filled and underwhelming start. So far, there’s been little in the way of substantive policy debate. Instead, as The AFR writes, voters are watching a “sound-bite campaign contest” which is “degenerating into a series of trite one-liners, supposed 'gaffes', and arguments over numbers that mean little”. Whether partly or completely to blame, the media’s frenetic news cycle and “gotcha” style reporting is not reserved solely for the political sphere.

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Take A Beat Tuesday #10: Budget, bans and Brexit bathos

By BlueChip Communication

  

Budget night in Canberra really is a bit of a madhouse – possibly think of it as more like political and business speed dating and you’ll get a sense of what to expect. It’s worth considering, because opening a meaningful dialogue with politicians and policy makers, is sometimes just a matter of showing up with industry expertise and technical advice. It's also interesting people spotting – cue shameless plug of blog featuring a selfie with Julie Bishop here.

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Take a Beat Tuesday #9: Why Careful Preparation Is Key

By BlueChip Communication

  

The April 2 Federal Budget is shaping as an almighty cash-splash for undecided voters. The Morrison Government will fire the election campaign starting gun in the days that follow, and from the deeply uncomfortable position of trailing in the opinion polls. This week we're looking at how to build a successful #newsjacking campaign around the biggest night on the Canberra calendar.

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Take A Beat Tuesday #8: Is it too late to build a better network?

By BlueChip Communication

  

The fact that one of the world's biggest brands has a reputation problem is not news. But in publishing a statement of intent to address its reputation-damaging problems, Facebook made global headlines by taking its first step towards redemption. As the powerful market leader, the social network platform has a clear opportunity to raise the bar, for everyone. The 'Be Better' strategy - i.e. admitting mistakes and working hard to reverse them - is the subject of the 8th instalment of BlueChip's video series focused on strategies to slow, halt or reverse a perceptual crisis.

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After Hayne: 4 Lessons On Reputational Risk For Directors

By BlueChip Communication

  

Unless directors understand the issues underlying the banking Royal Commission media coverage, they will continue to be wrongfooted, says Carden Calder.There was one clear winning strategy in media coverage of the Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry. It was simplicity.The simplest narratives, whether created by the Royal Commission counsel or the media, stood strong and almost uncontested. This was despite extensive underlying complexity — the detail and nuance that sat in the actual cases, brands, and individual testimony.

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Take A Beat Tuesday #7: Ride out the storm, reset, and be relevant.

By BlueChip Communication

  

With Westpac facing a responsible lending class action lawsuit, ASIC 2.0 unveiling a beefed-up enforcement arm to support its new 'why not litigate' approach, and harsher corporate crime penalties passing through Parliament, it's clear, as we predicted, that the wash-up from the Hayne Royal Commission will unfold in Australia's courtrooms and boardrooms for years to come...

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Take A Beat Tuesday #6: It's time to take ownership.

By BlueChip Communication

  

A great outcome from the Hayne Royal Commission was never guaranteed. Hayne's final report into misconduct has been hailed as a restrained bookend to a year of public flogging and reputation damage. Real change in the industry could never come from Hayne’s report in isolation...

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Take A Beat Tuesday #5: Bad news? Break it yourself.

By BlueChip Communication

  

As we wait for the final recommendations of the Hayne Royal Commission, it’s timely to adjust to a very different financial services landscape, and consider how best to respond to yet more change...

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Take a beat Tuesday #4: BlueChip's first CEO announced

By BlueChip Communication

  

In this last one for the year we make a BlueChip announcement... And we take stock of a difficult year. As a financial services industry we face the serious task of rebuilding trust and reputation. It won't be easy - few things worth doing are. Part of the path forward is to intentionally communicate throughout tough times...

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Take a beat Tuesday #3: the power of storytelling

By BlueChip Communication

  

Recently BlueChip reviewed more than 20 client perceptual crises that my senior team has worked on over the last two decades to identify 9 communication strategies to slow, halt or reverse a perceptual crisis. In video #3 we look at the power of the Multiple Stories strategy...

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Take a Beat Tuesday #2: Dissecting a reputation train smash

By BlueChip Communication

  

It's particularly important in the current issues-rich environment for the Australian finance sector…namely, rebuilding trust after a bruising Royal Commission. Rebuilding trust was the key focus of this year’s FSC Summit...

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Take a beat Tuesday: Creating and controlling a circuit breaker crisis strategy.

By BlueChip Communication

  

Welcome to 'Take a beat Tuesday'. Why ‘take a beat’? Because stopping to think, properly, in our work (and life in general) is often the difference between an 'okay' outcome and a great one...

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FOMO FRIDAY 52: ARE YOU READY FOR THE FINTECH REVOLUTION?

By BlueChip Communication

  

Bad things sometimes happen to good people. It's just a thing. I'm (perhaps too much so) endlessly facinated by how much we can control, and how much we just can't. It's a work question as well as a life question. As leaders and marketers or communicators we're charged with looking ahead...

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FOMO FRIDAY 51: ARE YOU A FAD-PRONE-FASHION-TRAGIC MARKETER OR TREND-SAVVY?

By BlueChip Communication

  

Some people are REALLY good at finishing things. You might be one of those people? It's a personality thing right? Baked in from birth maybe. I LOVE those people. Because I'm not that person. I'm more of a starter...

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FOMO FRIDAY 50: WHY PURPOSE LEADS THE WAY

By BlueChip Communication

  

As we wrap up the financial year at BlueChip HQ we've reflected on what this year meant for us. In short, the world has turned upside down - world politics and traditional media changed. A lot. On the flip side, purpose and sustainable brands are on the rise and this isn’t going to change...

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FOMO FRIDAY 49: 'PURPOSE' - JUST ANOTHER MARKETING FAD?

By BlueChip Communication

  

Happy Friday! And what a happy day it is here at BlueChip HQ. We won PR Company of the year at the Financial Standard MAX awards last night. [SELF-INDULGENCE ALERT] Traditionally I've eschewed awards. But I realised this year that does you, and our team, a disservice...

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FOMO FRIDAY 48: MEANINGFUL MARKETING TO MILLENNIALS

By BlueChip Communication

  

What IS a millennial anyway? Apparently it's a tag for a broad group of people. And by broad, I mean broad. There are no official dates for who qualifies as a millennial but the current capture is those born in the early 1980’s to include those born in the early 2000’s...

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FOMO Friday 47: The rise and ride of new media

By BlueChip Communication

  

Print is dead, cried Roger Fidler, the godfather of digital journalism, in the 1980’s. Three decades later and new media has truly taken over. Last week we saw ScoMo delivering #Budget2017. IMO the most interesting aspect was media coverage around the budget, particularly the dominance of new media coverage...

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FOMO FRIDAY 46: IT'S THE DATE WE'VE ALL BEEN WAITING FOR

By BlueChip Communication

  

What a week ahead :) It’s the Super Bowl of Australian Financial Services…. (squeal of excitement)… Federal Budget 2017. Next Tuesday all will be revealed, after months of Government “leaks” (ha!), endless speculation and a ton of vested interests driving media coverage...

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FOMO FRIDAY 45: REFLECTING ON A WEEK OF PR THAT EXPERIENCED A LOT OF TURBULENCE...

By BlueChip Communication

  

You'd have to be hiding under a rock to not know about the PR blunder of the year (so far) that was United Airlines. Not the first for the airline this year, but dragging a passenger off really didn't fly with worldwide customers and media – let alone investors. Their stock plummeted $250 million. Ouch...

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FOMO FRIDAY 44: DO YOU GIVE A DAMN ABOUT YOUR REPUTATION?

By BlueChip Communication

  

They say reputation is like fine china. Once broken, it's hard to fix. With the growing prevalence of non-traditional information sources, reputational risk presents itself in ever-changing ways. Fake news, automated advertising. Just when we thought we'd seen it all...

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FOMO FRIDAY 43: WANT TO CATCH BIG FISH? SALES, MEET MARKETING. AKA SMARKETING

By BlueChip Communication

  

Of all the fin services companies I've worked at, and worked for, as a consultant, guess how many have been great at sales and marketing alignment? None. Not one...

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FOMO FRIDAY 42: GIVE YOUR BRAND A VOICE - BUILD YOUR OWN INFLUENCER

By BlueChip Communication

  

Financial services brands are used to ugly headlines. Just ask your bank. BUT it's hard to think of a bigger public relations blunder than PwC's Oscar-sized envelope mix-up. Whether simple human error will undo PwC's reputation in Hollywood, and beyond, remains to be seen...

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FOMO FRIDAY 41: WHAT'S YOUR (RETURN ON) RELATIONSHIP STATUS? 💘

By BlueChip Communication

  

I stopped for a coffee today. "Morning, Carden! Long black with a splash of soy?" the barista offered as he saw me. As I stood waiting, it occurred to me how nice it was that Marco already knew what I wanted...

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FOMO FIRDAY 40: WHERE INFLUENCE IS GOING IN THE FINANCIAL SERVICES INDUSTRY

By BlueChip Communication

  

Google Trends tells us that online searches for "influencer marketing" have increased TEN times since 2014. Influencer marketing is definitely a THING for 2017. Is it a groundbreaking, cutting-edge, awe-inspiring new thing? No...

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FOMO FRIDAY 39: CRISIS IN CHRISTMAS?

By BlueChip Communication

  

As the silly season hits we're having a little think about the year that was... And what a year it’s been. There were global disasters and then Trump. Brexit. Fake news. The Zika virus. David Bowie AND Prince died...

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FOMO FRIDAY 38: INBOUND PR = THE FUTURE OF PR?

By BlueChip Communication

  

When we think PR, we think outbound: media releases, alerts, broadcasting, phoning journalists and pitching stories to them. It's basically pushy, right? In contrast, wouldn't it be much easier, more efficient and less painless if the media came to us instead, every time?

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FOMO FRIDAY 37: HOW DONALD TRUMPED FACTS AND REASONS TO DRIVE ACTION

By BlueChip Communication

  

Yes of course the sun still rises. And no, the world won't end. But it's really hard to explain to my 13 year old daughters what the silver lining is for them. For us marketers, there are some sobering lessons...

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FOMO FRIDAY 36: HELP US HELP YOU

By BlueChip Communication

  

“We need to talk”. Those four words are your clue that you need to act quick in your relationship. But what if those words came from your PR consultant?...

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FOMO FRIDAY 35: MEDIA #FAILS ARE FOREVER- HERE'S HOW TO AVOID THEM

By BlueChip Communication

  

Ever had that nauseating post-media interview moment when you know you've stuffed up? TBH I have. And I never ever want to go there again...

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FOMO FRIDAY 34: THE DEVIL'S IN THE DATA

By BlueChip Communication

  

Is evidence-based marketing and PR the new Holy Grail? Maybe yes, maybe no. You tell me, in increasing numbers, that you're already there. Already using data to drive key decisions. But what KIND of data? As in oils, all data is not good data. There's that good fat (avocado) then there's the evil bad (trans) fat. I mean data...

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FOMO FRIDAY 33: OUR TOP 5 TIPS TO MANAGE REPUTATIONAL RISKS

By BlueChip Communication

  

We've heard it all before, managing your reputation leads to a better bottom line. If you're a Kardashian, it also leads to a better bottom. But how do you get there in the first place? Better financials that is!

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FOMO FRIDAY 32: WHERE THE MONEY IS IN CONTENT

By BlueChip Communication

  

Before speaking to CMOs and their teams at a recent Morningstar event I dug a bit deeper than usual. I talked to financial services CEOs and P&L executives. I asked one question only: "What do you want from marketing?".

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FOMO FRIDAY 31: THE ASSUMPTIONS YOU MAKE ABOUT TRUST CAN BUILD OR KILL YOUR FINANCIAL SERVICES BRAND

By BlueChip Communication

  

Trust is something we keep coming back to. Why? Because we're needy and insecure? NO. Because the survival of all of our financial services organisations depends on trust. As the AFR's Sally Patten said today "Superannuation is trusted. But it's a precarious trust...because it's passive".

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FOMO FRIDAY 30: DOES YOUR PR SUPPORT YOUR SOCIAL CONTRACT?

By BlueChip Communication

  

At this week's FSC annual gathering (now called the Leaders Summit) I had the chance to sit back a bit and have a think. It occurs to me that - in very simple terms - a few social contracts have been broken recently...

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FOMO FRIDAY 29: CREATIVE WAYS (YOU NEVER THOUGHT OF) TO TURBOCHARGE YOUR PR

By BlueChip Communication

  

Here's a fun fact about BlueChip: we do THE BEST office cookout lunches. Today we celebrate Christmas in July! Turkey, hams, trifle, EGGNOG... Rampant self-promotion alert... the ham rocked.

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FOMO FRIDAY 28: THE CONCRETE PILL YOUR PR NEEDS TO MEET DISRUPTION HEAD-ON (AND WIN)

By BlueChip Communication

  

I literally walked into the sharp end of one of those traffic island signs this week. As I mopped blood off my brow it occurred to me that my literal headbanging was also metaphoric. Here's the picture: three lanes of Sydney traffic, no crossing, small fast-moving woman jaywalks, one eye on the traffic.

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FOMO FRIDAY 27: HOW THE RECENT JOURNALIST REDUNDANCIES WILL AFFECT THE WAY YOUR BRAND COMMUNICATES

By BlueChip Communication

  

I don't need to tell you the PR landscape is changing. It's been evolving over the past decade with the emergence of new media, but now the pace has picked up. With this year's Fairfax cuts of 82 journalist jobs (negotiated down from the original 120), it's now a burning issue to work out what this means for your brand...

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FOMO FRIDAY 26: HOW WE DO CONTENT AT BLUECHIP & 4:30 DRINKS TODAY

By BlueChip Communication

  

Do you find yourself with a throbbing content calendar-related headache every quarter or so? I know I did. But thank the stars (well actually, it took years of trying and failing but let's not go there) we've found a content formula that works for us. It's not perfect. But we are, slowly, and surely, getting there...

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FOMO FRIDAY 25: LET'S TALK #BUDGET2016

By BlueChip Communication

  

I have super. You have super. So do our parents, if we are lucky enough to still have them, and so do some of our kids (eek!). I listened to ScoMo last Tuesday, and I may have even written a couple of client media releases talking about how fair and (maybe simple) the changes were. OR WERE THEY????...

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FOMO FRIDAY 24: STRUGGLING WITH B2B CONTENT DISTRIBUTION?

By BlueChip Communication

  

Are you reaping what you sow? Permit me a personal diversion…. I recently moved into a house. It not only has a yard, but the yard has garden beds. Picture this… I cleared the weeds, planted seeds for a flowering vine, watered them once. And promptly forgot about them. What did I get? More weeds or flowers….? Right...

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FOMO Friday 23: You're missing something... why constantly publishing is not enough

By BlueChip Communication

  

If one woman blogs and no-one reads it, did she really blog at all? WHO CARES? Because it doesn’t matter. I speak from personal experience. I started blogging and tweeting in 2009. I had no idea how to distribute my content. There go two years of my life – zillions of hours between 9.30pm – 11pm I’ll never get back.

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FOMO Friday 22: Talk ROI so your board is on board

By BlueChip Communication

  

I'd like to congratulate you on two things. Firstly, for making it through two short working weeks in a row. Four full days of chocolate and hot cross bun face-stuffing annually come at a price. But would we have it any other way?...

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FOMO Friday 21: Agile, content milestones, Leo's Oscar win and FREE DRINKS

By BlueChip Communication

  

I know I had you at ‘free drinks’ but let me ask this first…. What do you actually do? For a job? And does it bear ANY relation to your title? Sorry for all the questions but here’s what I’m thinking. I know some of you are too…

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FOMO Friday 20: How to clear the hurdle between your desktop and your audience

By BlueChip Communication

  

“Content is king, but distribution is queen and she wears the pants. It’s not nearly enough to create a good piece of content.” If the guy at Buzzfeed said it, it must be true!

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FOMO Friday 19: How does your content strategy measure up?

By Bluechip Communication

  

A sense of progress – in life and at work – seems essential to our satisfaction. At our very core most of us – and the people we work for - want more...

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FOMO Friday 18: How to up your content marketing game in 2016

By BlueChip Communication

  

Well HELLLLLOOOOOOO 2016. This is going to be a great year for you and I. Here’s why. Content marketing is on the rise (and it's increasingly being “useful” to our audiences)...

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FOMO Friday 17: Is lead generation on your Christmas list this year?

By BlueChip Communication

  

Hi Friend, Feeling Ho. Ho. Ho? or Ho. Ho. Hum? Well here's some extra seasonal sparkle for your Christmas inbox. Our gifts to you, in no particular order, are...

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FOMO Friday 16: Will the industry survive financial planning’s Uber moment?

By BlueChip Communication

  

It’s an easy (and cheap) trick to grab buzzwords and whack them in a headline. In our case the words are robo advice, fintech, disruption. Click bait, it’s called. A technique pioneered by the BuzzFeeds of the world, and perfected by a print media in decline globally.

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FOMO Friday15: 5 ways to integrate PR and SEO for actual results

By BlueChip Communication

  

Once upon a time PR and SEO wouldn't have given each other a second glance. Now, they're a match made in digital heaven. We hope you're not surprised, given how intrinsically your brand's search results and reputation are linked.

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FOMO Friday 14: What celebrities and financial services have in common

By BlueChip Communication

  

Influence. Influencers. Influencing. I want it ALL! So who has it, wants it and uses it well? You could be all three if you take a leaf out of the Kardashian playbook.

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FOMO FRIDAY 13: Fintech What You Need to Know and Why You Need to Know

By Bluechip Communication

  

Neophobia is the fear of new things, of innovation and new situations. This week we crash tackle this fear, and sometimes loathing, in our blog about fintech...

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FOMO Friday 12: Watch out for negative reviews, why PR isn’t dead yet

By Bluechip Communication

  

Googling is now second nature. It’s what we do. BUT, with infinite sources of information, comes a new breed of author.

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FOMO Friday 11: New ministry, delayed reforms?

By Bluechip Communication

  

We might not always like what politicians say, but last week Mike Baird sure got our attention. For the right reasons. It’s no longer about policy…

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FOMO Friday 10: Why it’s time to work smarter, not harder

By Bluechip Communication

  

There’s no denying it. Robots are taking over – they could eliminate 40% or more ofAustralian jobs in just 15 years*. We’re still in favour of combining artificial…

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FOMO Friday 7: How ASIC’s move on social media this week will make...

By Bluechip Communication

  

Checked facebook today? One eye on twitter as we speak? I won’t tell your boss, but what they should know is that, with 1.5 billion daily social…

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FOMO Friday 4: Mobilise now, or die slowly? Why you need to get your mar...

By Bluechip Communication

  

It’s official. More of us now bank on our mobile phones and tablets than our desktops. You shouldn’t be too shocked – Google said in May…

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FOMO Friday 1: Will Facebook’s algorithm affect your page?

By Bluechip Communication

  

Welcome to the first edition of FOMO Friday. FOMO, of course, is “fear of missing out”. But fear not – this three minute read means…

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