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Public Relations Financial Services

Maximise your PR Partnership: 5 Tips for Successful Collaboration

Ah, the corporate dilemma – should we handle our public relations in-house or hire an agency? And... if we do hire an agency, how can we get the best results from that investment? ...

Public Relations Reputation Management Crisis Management

Introduction to Crisis Communication

In the rapidly evolving landscape of modern business, organisations face a multitude of challenges that can quickly escalate into full-blown crises. From product recalls and data b...

Insights.

 

Our client, the capable Australian CEO of a global funds management firm, needed to hone his media skills. In particular, he and his colleagues wanted to control the outcome of media interactions, capturing and holding attention while delivering the brand’s clearly and with authority. BlueChip delivered:

  1. Pre-training needs analysis
  2. Bespoke half-day media training (20% curriculum and 80% skills development)
  3. Three post- training coaching session to solidify the new skills

Results

  1. Our client is now a well-regarded and highly recognised spokesperson
  2. The brand uses unpaid media to support the achievement of their strategy and deliver agreed key messages

Client case study and contact details available on request.

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