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The Financial Services Council (FSC), a leading industry association, sought training in social media to establish and manage their social media presence. BlueChip delivered:
- Needs analysis
- Tailored curriculum development
- A series of training sessions across relevant social media channels
- Set up of social media monitoring and management tools
- On-call post-implementation advice
Results
- Social channels established and running, with a focus on news and eventsNeeds analysis
- The client’s team were skilled to manage social media channels inhouse
- Members adopted the online channels via marquee events to supplement offline
“BlueChip provided really thorough training for our team – we learned a great deal in a short space of time and our confidence, not to mention our followers, is growing daily. The strategy is spot on for our needs and straightforward for our small team to implement. The BlueChip team was on call with handy tips and expert counsel from start to finish.”
- Graeme Moses, Chief Operating Officer, FSC
