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In my last post I talked about the increasing importance of infographics in creating compelling content – in particular in a complex fields such as financial services. Here I offer some examples.
Zurich shared an infographic showing the adviser uptake of social media over the last few years. It works because it is laid out simply and clearly. It uses colours which complement the Zurich branding and the images are large enough to been seen clearly. I like it because at one glance you can pick up the content without even having to focus on the statistics. It has a logical progression.
And most important? It’s about a topic many in wealth management want to know about – financial advisers’ social and online habits.
Banking.com produced an infographic on the history of banking which is cleverly divided into two sections. The first half looks back over the story of banking while the second focuses on the future. The information is laid out in blocks so the content is easily digestible.
ASIC and MoneySmart created an infographic titled “What Do Australians Spend Their Money on?” It is clever because the modern colours and cartoon style figures will instantly appeal to the younger generations (especially female) they target. The figures are simple but they get the message across, and the images reflect the lifestyle of the readers. It paints a picture in which the audience will see themselves – bringing the message home.
Finally, a note of caution. Infographics can be as rubbish as every other form of communication if they're not well done. And there's plenty around to ground yourself in good thinking to create really good info graphics. Here's one post that's quite critical of the low quality graphics out there – and goes some way towards pointing out how to get it right.
In my next post I’ll share some thoughts on how to make infographics that work.
