Building clients’ skills to run and manage their social media presence

The Financial Services Council (FSC), a leading industry association, sought training in social media to establish and manage their social media presence. BlueChip delivered:

Needs analysis
Tailored curriculum development
A series of training sessions across relevant social media channels
Set up of social media monitoring and management tools
On-call post-implementation advice

Results

Social channels established and running, with a focus on news and eventsNeeds analysis
The client’s team were skilled to manage social media channels inhouse
Members adopted the online channels via marquee events to supplement offline

“BlueChip provided really thorough training for our team – we learned a great deal in a short space of time and our confidence, not to mention our followers, is growing daily. The strategy is spot on for our needs and straightforward for our small team to implement. The BlueChip team was on call with handy tips and expert counsel from start to finish.”

- Graeme Moses, Chief Operating Officer, FSC

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