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A global brand engaged BlueChip to develop a content marketing strategy. The aim was to build the brand’s profile, adviser relationships and prospect database — in the absence of a product or a sales force. BlueChip delivered content marketing strategy and tactics:
- Target audience selection and persona development
- Co-created content strategy
- Tactical recommendations
Results
- Actionable insights about the target persona drove tactic selection
- Brand connected with an ‘unfair’ share of their target audience without a sales force
- Pipeline for future product launch
Client case study and contact details available on request.
