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Danielle Stitt

O: +61 2 9018 8600
M: +61 2 416 043 520
danielle@bluechipcommunication.com.au

Why you must embrace automation if you want to live the four-hour marketing dream

If you are a modern marketer and you're tired of replicating tedious tasks in your day-to-day, then turn to marketing automation, a powerful system to help...

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Topics: integrated marketing

The pointy end of PR: how to sharpen up your integrated PR for lead generation in financial services

There are three ways to slice and dice your integrated public relations to help grow your business: awareness, SEO and lead generation. Awareness is well...

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Topics: public relations, integrated marketing

ACCC bangs the drum of change: The Digital Platform Inquiry and its implications for financial services CMOs

With the resounding thump of a 623-page report, the Australian Competition and Consumer Commission’s (ACCC) released last month the results of its inquiry into...

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Topics: social media, public relations, financial services industry, fintech

Getting your email on in 2019 – Human behaviour hacks every financial services marketer should know

Email. The cornerstone of any financial services marketer’s kit bag. Not the shiny object it once was after Digital Equipment Corp marketing manager Gary Thuerk...

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Topics: content marketing and thought leadership, integrated marketing

Do financial services marketers need to take lessons from ScoMo?

The Liberal party’s win came as a surprise to the pollsters, the bookies and definitely to Bill Shorten. Headlines are now proclaiming how “inside” polls, social...

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Topics: public relations, integrated marketing, Profile

GDPR – An Australian financial services marketer’s guide

Whether you’re a big bank, small fund manager, financial adviser or a fintech lending platform you can’t ignore the noise surrounding the General Data Protection...

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Topics: financial services industry, integrated marketing

What Game of Thrones’ Tyrion Lannister can teach financial services CMOs – Part 1

The imp, as he’s unkindly called in the popular TV series, once said, It’s easy to confuse ‘what is’ with ‘what ought to be,’ especially when ‘what is’ has...

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Topics: social media, financial services industry, content marketing and thought leadership

Spaceship: A lesson in how to launch a financial services product

Spaceship, a high-tech superannuation product pitched at millennials, achieved what most financial services marketers and CEOs dream of – 20,000 people...

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Topics: social media, financial services industry, content marketing and thought leadership, integrated marketing

How PR supports or destroys brand - just ask United Airlines

United Airlines (UA) has made the headlines this week for all the wrong reasons. Dragging paying customers down plane aisles does not make anyone feel they’re...

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Topics: public relations, reputation management, financial services industry, crisis management

“Trump is a marketing genius” - David Meerman Scott #Inbound16

Nineteen thousand marketers and I are at Inbound16 in Boston to learn all things marketing. This year’s conference just happens to coincide with the US...

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Topics: social media, public relations, reputation management, integrated marketing

Getting commercial with your Asset Management Content Marketing

 

Asset Management marketers are going to be increasingly marginalised and find “fighting” for budget increasingly difficult unless we can show ROI on marketing...

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Topics: content marketing and thought leadership, asset management

Budget 2016 is out. Now what’s a financial services marketer to do?

In short, respond to questions clients ask, not the questions you think they want to ask.

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Topics: public relations, financial services industry

Top 5 Resources to turn up the volume on your content

Two million+ blogs were written today.

Source: worldometers.info

It’s a mind-boggling number, and a lot of content. But in the final analysis, is it really the...

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Topics: content marketing and thought leadership, integrated marketing

Seeing the forest AND the trees - The Ultimate Blog Template for Financial Services

If a blank screen fills you with dread, use our handy 15-step template to give your financial services blog posts punch, consistency and even a little SEO juice.

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Topics: social media, content marketing and thought leadership, integrated marketing

Talk the talk and your CFO will walk the walk

Is it possible to give the CFO harder metrics and demonstrate the benefits of marketing campaigns?

The answer is yes, within reason.

Ever thought your CFO might...

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Topics: content marketing and thought leadership

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